Marketing Manager
Freshii
Total years of experience :27 years, 2 months
Freshii is a Canadian fast casual restaurant franchise that serves burritos, wraps, soups, salads, and frozen yogurt. Overview
During my tenure at Freshii I provided strategic recommendations that not only increased revenue from the existing Freshii clientele but also bolstered brand awareness to attract new customers.
These recommendations were formulated through meticulous analysis of past and present sales performance data. Followed by generating comprehensive reports and offering insightful suggestions.
Recommendations included restructuring the corporate website and concentrating on promoting the most profitable as well as the most popular products through targeted social media content, and optimized SEM and SEO content.
In pursuit of increased revenue, another objective was exploring alternative strategies to reduce reliance on third-party delivery companies. By doing so, these strategies minimized costs and improved revenue per order figures.
API was a Hospital Management Consultancy licensed and based in Dubai. With a track record of successfully completing over 35 hospital management projects across the Middle East.
API offered a comprehensive range of services, from thought leadership to full management of Hospitals, Clinics, and Health care providers' marketing activities. Our approach was to tailor recommendations specific to the requirements of each client, ensuring that their marketing goals and objectives were not only met but exceeded.
Responsibilities:
• Conducted thorough audits of the clients' marketing strategies, identifying areas for improvement and providing expert guidance to maximize their online presence and relevance.
• Developed marketing budgets that were aligned with the clients' goals and objectives, ensuring that resources were allocated effectively to achieve desired outcomes.
• Offered recommendations for the optimal structure and personnel requirements of the clients' marketing teams, ensuring that they have the right talent in place to drive success.
• Provided thought leadership and valuable insights to guide clients in adopting new opportunities that align with their business objectives.
• Effectively communicated all steps and expectations of marketing campaigns, ensuring that the clients were fully informed and engaged throughout the process.
• Collaborated directly with leadership teams to develop and execute impactful marketing campaigns, leveraging strategies such as SEO, SEM, and Display ads and email marketing.
Azizi Developments is the award-winning real estate investment arm of the Azizi Group and one of the leading developers in the UAE.
Overview
As the head of digital marketing, it was my responsibility to oversee the strategic implementation and administration of Azizi Developments digital marketing budget in order to successful achieve our business goals and objectives.
In addition, I oversaw the guidance, training, and management of the Digital Marketing team, collaborated with various departments within the organization, and oversaw partner agencies.
Main Responsibilities
• Accountable for the annual budget and day-to-day planning of the digital marketing budget, as well as the strategic campaign planning for the entire year.
• Conceptualized and crafted marketing and media briefs for our marketing campaigns.
• Approved, executed, and optimized media campaigns to maximize the generation of qualified leads.
• Conducted regular meetings with external agencies to ensure campaign success through optimization and adjustments.
• Monitored, measured, and analyzed campaign data, generated reports that quantified performance against campaign goals, such as ROI and KPIs.
• Managed, mentored, and developed my direct reports through coaching, active listening, setting KPIs, and providing training opportunities.
• Oversaw and managed various digital marketing channels, including PPC, SEO, paid media, email campaigns, blogs, forums, and social media platforms, to generate leads and enhance brand awareness.
• Conducted competitor research, both locally and internationally, to establish benchmarks and provide recommendations for improvement.
OSN is the leading Pay TV network in the Middle East and North Africa.
Overview
Leading a team of 6 web developer / designers and social media specialists and supported by 3 digital agencies. Responsible for the strategy, planning, reporting and budgetary control of all digital marketing activities for OSN. Reporting to the SVP of Marketing.
Key Accomplishments
• Responsible for the redevelopment and user experience of OSN.com. The site is responsive, available in English and Arabic and fully SEO optimized. It is load balanced with integrated Single Sign On enabling users to seamlessly navigate between all OSN web properties, OSN.com, OSN Play, OSN Privileges and My OSN when logged in.
• Implemented OSN’s SEM strategy which significantly contributed towards increasing online sales revenue by over 300% in the last two years.
• Launched OSNs first mobile and tablet app. A TV guide app that is fully integrated with OSNs programming schedules database providing customers with the most up-to-date listings information. The app is also connected to OSNs CRM database enabling OSN customers to Remote Record, order PPV events and access / update their personal details.
• Developed the successful marketing launch campaign for “Go by OSN”, OSN’s OTT proposition.
• Increased OSN Facebook followers to 2.5 million in three years.
• 2 social media awards; Best Twitter Strategy in MENA Region (2013) and Best Social Media Strategy in MENA Region (2014).
Main Responsibilities
• Devise strategies utilizing SEO, SEM, email, affiliate marketing, social media, mobile and display advertising campaigns to primarily drive sales subscriptions, generate leads and raise brand awareness.
• Design, build and maintain OSN social media presence and digital assets (osn.com, apps).
• Implement and continually optimize digital media campaigns as well as the OSN online sales funnel to increase revenue through higher sales conversion rates.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Collaborate with internal stakeholders to determine needs and create appropriate content across OSN digital assets.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Selling the features and benefits of BT, to entice customers to use BT as their telecommunication service provider.
• Offering different rates and price tariffs depending on the client’s requirements.
• Attending manager meetings concerning forthcoming changes.
• Assisting new members to the team.
• Secondment to On-Digital (Digital Satellite Television);
• Presented On-Digital’s subscription packages and prices to potential subscribers.
• Advised on correct hardware and if necessary aerial option.
• Validated the clients’ personal information/credit history, and then activated their account with their chosen package.
• Trouble shooting. If the client was unable to receive desired channels successfully gave technical support.
Bsc Hons Chemistry Degree
A-Levels * Business Studies * General Studies * Chemistry * Physics
* English * Geography * Maths * French * Physics * German * Chemistry * History