Account Sales Manager
De Beers Auction Sales
Total years of experience :14 years, 9 months
Managing & engaging a portfolio of 175 customers in line with our value add services apart from encouraging them to view the roughs every month.
Segmenting accounts on the basis of customers annual turnover & manufacturing status helped prioritize them and customize the service offerings accordingly.
Gathering market intelligence in order to assist in monthly demand forecasting.
Maintaining call reports for each meeting with customers and updating their feedbacks on Sales Force for future development.
Identifying new business opportunities by researching diamond database, publications, web searches, business events and client referrals.
Targeting leads through cold calling and referrals to ensure a robust pipeline of opportunities.
Introducing & training new customers over our auction platforms and helping them by providing support during live auctions.
Managing a portfolio of accounts & getting the dormant ones re operational.
Using contacts to generate new business for social media, corporate PR events & group advertising.
Development, production and delivery of projects from proposal right up to delivery
Delivering presentations to prospective clients over our customized services as per their needs and budgets.
Attending meetings with clients until the project specifications have been delivered.
Managing operational and administrative functions to ensure specific projects are delivered efficiently.
Overall monitoring a campaign’s progress
Ensuring excellent customer service and quality delivery.
Assessing to address the results of a marketing campaign to the Director of Business Development.
Planning budgets and forecasting sales on a monthly, quarterly & yearly basis.
Negotiating yearly business plans with channel partners within different product groups.
Positioning product pricing by assessing the competitor’s prevailing prices within the markets.
Keeping a thorough track of competition’s activities to identify new opportunities and product developments.
Maintaining a structured approach in formulating and expanding the scope of business ideas which resulted in a staggering increase of sales by 14.3% in 2012 & 15.1% in 2013 respectively over the initial budgets laid out for India.
Successfully working over concrete relationship building with existing customers for a focus on achieving 10% - 15% incremental business compared to the initial plans laid out for the year.
Continuous market mapping activities to identify new potential key customers required for different segments & product groups.
Implementing attractive bulk deal offers using multiple product mix each quarter.
Recently received the “Outstanding Performance” Award in Sales for 2013 for India within the Asia South region.
Formulated key suggestions to the CEO on the expansion of the initial profile of sourcing only loose diamonds and gemstones to manufacturing of Diamond Jewellery & trading into Silver Jewellery as per the results from market research over luxury trends in India.
Established an insightful marketing plan looking at multiple price points for jewellery sales.
Forecasted & pre identified futuristic trends to launch diamond & silver jewellery.
Managed a highly motivated team of eleven who were pivotal into research, media and corporate communication.
Implementation of marketing budgets and events including launches and PR initiatives.
Strategizing the company’s business model to drive further sales and boost revenues by participating in monthly events and exhibitions in multiple cities in India.
Initiated growth based levers to convert a basic startup company and taking it beyond profitability in just over three years.
Creating and developing brand content via visuals towards stands, displays, exhibitions and events.
Capitalized the lucrative service mix for the company by providing consultation and appraisal of jewellery along with introducing bullion trading strategies using technical analysis.
Developed goodwill from customer loyalty & catalyzed it towards the growth of the company.
Played a pivotal role in development of the group’s existing modus-operandi by initiating solitaire diamonds business for the company being majorly into realty and electronics.
Solely responsible for wholesale identification & procurement of loose uncertified white diamonds from India - 0.50 cents to 3 carats.
Recruited a team of seven zealous individuals to plan effective sales for the Middle East region.
Formulated attractive high incentive systems for the sales team to be self motivated on.
Provided ad hoc sales & diamond identification training facilities to all new recruits to the company.
Diversified the initial business of trading in loose diamonds to trading in diamond jewelry.
Handled and took the responsibility to establish a wide range diamond jewellery showroom.
Significant achievement displayed in 2006 by leveraging sales within all sales units with expansive results which created history at US$ 1.6 million in a single quarter of Apr - June.
Sole signatory & decision making of the entire business within the group.
Frequent searched for ideal sourcing partners for diamonds & jewellery from Hong Kong, China, India, Antwerp, Italy & Turkey.
Responsible for assisting in the daily activities of the Business Development & Marketing Managers.
Preparing trackers to update the status of orders in terms of new business, manufacturing and delivery schedule for customers.
Working closely with the line managers to understand the methods of up selling.
E-Cataloguing using specialized software on client preferences for jewelry
Collected vital insights in understanding the importance of relationship building with customers and how it directly resulted in sales.
Visiting manufacturers in Mumbai frequently with the line Manager to understand the sourcing techniques.
Manufacturing exposure of both hand crafted and machine made jewelry
Designed systems for after sales service- Repairs / Resell / Re-polishing, etc.
Recognizing my personal motivation in learning and adapting to the jewellery business, the company sponsored my education in Gemology from the foremost authority in the industry - Gemological Institute of America (GIA), Bangkok, Thailand.
Graduate Gemologist, GG, GIA.