Senior Expert - Media and Communications
China Southern Airlines
Total years of experience :25 years, 7 Months
- Develop/executing a global marketing strategy for the corporation, with an emphasis in the promotion of international flights’ managing all global Marketing/PR.
- Responsible for personnel (Marketing), which includes the hiring, training, and evaluation of staff.
- Head company spokesperson at multiple international aviation conferences (Los Angeles,
Madrid, Shanghai, Hong Kong, Athens).
ACHIEVEMENTS:
- $46 million: estimated company revenue generated from marketing efforts
- Appointed by the Chief Executive Officer to serve on the board of directors, where my goal is to assist in the development of a marketing program and proposal to submit to the United States Olympic Committee, seeking to secure Bozeman as the host location for the 2016 Winter Olympic Games.
- Responsibilities include developing a fundraising program (post-legislature approval), which includes the solicitation of donations, writing grant proposals, and securing corporate sponsorships
for future events.
NOTE: Committee proposal has to receive approval by the State of Montana legislature, before we are allowed to commence fundraising activities. Currently under review.
- Services were retained by the Beijing Olympic Delivery Authority (BODA) to analyze, evaluate,
and make recommendations, if needed, on the current Olympic Games proposal.
- New proposal was written and submitted to the BODA for review. Proposal was then submitted to
the President of China (Mr. Xi Jinping) and Olympic Committee Staff members for final approval.
NOTE: The final Olympic Games proposal was approved and submitted to the International Olympic Committee (IOC) as the official Olympic Games Host bid from the People’s Republic of China (Includes a French translation).
- Current web manager of the Youth Olympic Games website. Duties include editing the “English” version to ensure accuracy and congruency with Chinese language documents. Edit the senior government official speeches, commenting on game events prior to uploading to website.
NOTE: Previous web content was criticized by the IOC for inaccurate content and grammar.
- Work in collaboration with senior game officials in the development of an online media strategy,
testing, and creating various marketing initiatives to generate a large web audience penetration.
ACHIEVEMENTS (Web / Online):
- 300, 000 +, daily online impressions (5, 000 unique visitors)
- Hired and trained a staff of 20 (Chinese-Speaking) to assist with uploading and editing live event results.
- Official “English” editor of the event website.
- Managed event media sessions (Pre-Game, Live Events, and Post-Games), which included conducting multiple training sessions for in-house marketing staff members.
NOTE: Appointed to write press releases and hire and supervise staff writers, where writing content highlighted event results. Stories were picked up and covered by the Washington Post and Los Angeles Times.
ACHIEVEMENTS:
- $3 Million (Estimate): Revenue generated from marketing campaigns and initiatives
- Developed and managed a logistics plan for the media staff members (2, 500 + in attendance).
- Wrote and distributed press releases and materials, in English and Arabic, which were printed in
multiple publications including The Qatar Tribune, The Peninsula, and The Gulf Times.
ACHIEVEMENTS:
- $2 Million (Estimate): Revenue generated from marketing campaigns and initiatives
Appointed, based on the recommendation from the Beijing Olympic Committee
- Senior Advisor to the Chinese Organizing Committee, were I helped committee members to
develop plans for securing event sponsors and vendors.
- Promoted event to global media companies, with a concentration on the OCA 42 regions and
nations.
ACHIEVEMENTS:
- $6 Million in Sales (Estimate): Revenue generated from marketing campaigns and initiatives
- $12 Million in sponsorship revenue
- Chief Media Strategist, where duties included providing English media relations with editors worldwide - television spokesperson who spoke on behalf of the Chinese Olympic Games organisers.
- Managed the committee’s global marketing and public relations activities. Provided the IOC and
BOCOG daily media briefings.
- Authored all committee press releases, statements, and speeches by Chinese government leaders.
ACHIEVEMENTS:
- $45 Million (Estimated): Revenue generated from marketing campaigns
Activities and Societies: Assistant Editor, Mountain West Magazine Writer (Sports Features), The Deseret News Writer (Sports Features), The Provo Daily Herald Writer (Sports Features), The Salt Lake Tribune Sports Information Director (SID), Intramural Athletics Assistant Marketing Director, Heritage Mountain Ski Resort Press Secretary, Howard C. Nielsen Congressional Campaign Press Secretary, Raymond Beckham Congressional Campaign Advanced Staff Member (White House), U.S. President Ronald Reagan Created a network of newspapers (writing and editing sports-related features covering BYU Football and Basketball events, including contests) throughout the Western USA including the Denver Post, Santa Barbara News Press and Las Vegas Sun.
