Business Development and Marketing Manager
ATCOM
Total years of experience :9 years, 5 months
Oversaw marketing efforts at holding company level for its various subsidiaries including Sigma Technologies (production agency), Media Jet (outdoor advertising agency), Mosaik (public relations agency) and Med Capital Communications. Cross-Marketing support for the development of various projects; Developed marketing tools including company/subsidiary websites, brochures etc; Managed preparations for top-level meetings including joint-venture talks with Clear Channel Outdoor UK.
Integrated at all levels of communication efforts for clients in the not-for-profit sector. Managed day-to-day client relations; Participated in new business pitches including responding to RFPs and developing presentations; Drafted and developed communication plans and strategies; Conducted media research and analysis; Developed comprehensive media lists; Drafted press materials including releases, advisories and pitches; Frequent media outreach including pitching and securing placements in top-tier press and distributing press materials; Organized press events, briefings and roundtables and managed summer interns; Top media placements include Associated Press, Reuters, CNN Lou Dobbs, NBC National Network, NBC News Channel, Christian Science Monitor, NY Post, Newsday and top-tier trade press.
Advised a number of financial and corporate clients on services ranging from media and investor relations, mergers and acquisition deals, IPOs, crisis and issues management and corporate positioning. Services included regular media and analyst monitoring, research, targeted pitching and media outreach including markets linked to client’s sales objectives; Event planning and distribution of SEC filings; Participated in new business pitches.
Drafted press materials including releases and advisories; Regular pitching and outreach; Oversaw daily internal media bulletin and external distribution of International Secretariat (IS) press releases; Supervised interns.
