John McGregor

With a brand portfolio of over 60 brands my role in MediaCast has been to develop new markets for our partner brands and MediaCast itself. With an initial focus on Education from K12 to Higher Ed, then subsequently moving forward to internal development of the company, the last 18 months has been hugely successful with new clients being added to our list and a complete restructuring of internal operating procedures completed.

Responsibilities:
• Creation & running of marketing activities to promote and increase market share.
• Roadshows (Local & Regional)
• Working with resellers and partners to run multiple events designed to take the product to the end user in their local markets.
• Recent Events:
• Al Jazeera
• MGI
• DMI
• Demonstrations (Local & Regional)
• Hands on demonstration days where MediaCast and our support staff install a complete solution at the clients premises for a complete demonstration of concept.
• Recent events:
• AUD - DaVinci Resolve & Pro Tools
• GEMS - Pro Tools, Apple iOS, Casper Suite
• UAEU - GBLabs & CatDV
Monthly Newsletters
• Working with marketing team to create monthly and bi-monthly newsletters for principal manufacturers
• Blackmagic Design
• Sonnet
• Apple
• Avid
• NewTek
Social Media
• Working with marketing team & technical support team to create and keep updated and fresh all social media outlets.
• Facebook groups
• YouTube content

Focusing on the re-engagement of our Channel Partners and the evaluation of our potential business growth in to new vertical markets.
• Focus Markets
• Live AV
• Broadcast
• Sports
• Healthcare imaging
• Digital Signage

Growing MediaCast's presence in the Education market in the MENA region.

Providing total media and e-learning solutions to schools and Universities. Covering product ranges such as Avid, BMD, Apple, Adobe and many more.

Design and implementation of training and professional development courses for represented brands. 


• Media Composer
• Pro Tools
• Casper Suite
• Apple OS & iOS

Development and design of e-learning platforms for Touch devices that are Arabic specific.

New / Prestige Clients:
• Acquired GEMS Education as their exclusive Apple supplier (March 2010 - Present)
• Acquired HULT Business School as their exclusive Apple supplier (June 2011 - Present)
• Acquired Innoventures Schools as their exclusive Apple supplier (June 2011 - Present)
• Acquired ESOL Schools as their exclusive Apple supplier (June 2011 - Present)
• Acquired HCT as a client for our Avid Brand with Projects in Dubai and Fujairah Colleges
• Etihad Airlines (Multiple projects since 2011 - Including 256TB MAM & Broadcast Suite)
• Jumeirah Group (Deployment of Apple CPU’s to all Suites and Rooms - Burj Al Arab June 2013)
• American School of Dubai (Mobile Broadcast System September 2013)
• UAE University Al Ain (MAM Installation January 2014)
• MASDAR Institute (Mobile Broadcast System March 2014)

With responsibilities covering course scheduling and design, I was the senior lecturer for the SAE Audio Engineering Degree program. During the last two and a half years I was also responsible for the major academic components of the full SAE Degree program across the four major disciplines.
• Subjects Covered:
• Writing Skills
• Research Skills
• Degree Project supervisor
• Full Audio Degree course list
• Responsibilities:
• Course Design
• Course Scheduling
• Final Grading and assessment

Senior Producer, Creative Force Dubai, UAE April 2002 - August 205
• As a Senior Producer I was responsible for all in house productions of Radio and Television projects