Managing Director
Smart Energy Solutions srl
Total years of experience :36 years, 9 Months
• Acquired an independent distributorship licence for the company form Enigin PLC, UK.
• Conceived and implemented a new concept in the market place ‘’Smart Energy Management System ‘’, a system tailored specially for small to medium sized manufacturing plants that combines the smart meter system ‘’Eniscope’’ provided by ‘’Enigin’’ and energy saving solutions by other providers.
• Implemented LED solutions for the retail and office facilities in Romania.
• Consultancy for companies specialized in the LED industry for developing the regional market for them in Romania and Bulgaria.
• Currently I am developing local distribution channels by building B2B partnerships with local companies in the technical installations field.
• Responsible for the overall supervision of the company working closely with the sales, finance and logistics managers.
• Increased the yearly turnover of the company from 500.000 USD to 12 million USD by expanding the distribution coverage and by diversifying the product portfolio of the company.
• Negotiated and contracted with new suppliers in order to secure a diversified brand portfolio such as Knorr ( food ingredient ), Lavazza ( coffee ), Papadopoulos ( biscuits ), Unirea ( margarine ), Heidi ( chocolates ) and others.
• Monitored and inspired a team of 50 employees to achieve the targets of the company and satisfy the expectations of the suppliers. While all sales targets were exceeded by 10 to 20 %, we were able to doubled the sales volume of Heidi Chocolates in six months after taking over the distribution for this brand.
• Developed a distribution system for the sales of Duty Free cigarettes in Romania. Doubled the profits of our company in this segment by implementing a strategy of gradual price increase while maintaining sales volumes.
• As part of company strategy of expanding in the luxury retail segment, planed and implemented the setting up of the ‘’ Bucharest korloff Boutique’’ for luxury Jewelry and watches ( The first luxury jewelry mono-boutique in Romania ).
Set up the first natural cosmetics mono-boutique in Romania importing and selling at the company retail outlet and trough distribution to different outlets, natural cosmetics products imported from Austria.
Training of stuff in sales and product knowledge in order to communicate the advantages of natural cosmetics and the quality of the products sold by the company.
• Recommended, developed and implement the company vision, mission, strategies and objectives in order to achieve the yearly P&L required .
• Managed the annual sales and marketing budgets by closely monitoring and managing the company overhead and marketing expenses, keeping all in line with the company objectives.
• Prepared yearly forecasts and the monthly LE to make sure that product is available at all times on all levels of the distribution by maintaining adequate stock levels.
• Planed and implemented all the ‘’Above the line’’ and ‘’Below the line’’ marketing activities in order to secure and maintain a market leader positioning for the company flagship brand.
• Planed and implemented the launch of new brands and the re-launch of existing brands of the company in the lower segment of the market in order to increase the brand portfolio of the company and overall market share.
• Managed a team of 4 supervisors and 40 sales and marketing personnel. Closely working with HR to make sure that the company has a well trained and highly motivated sales team that can deliver excellent results working in a very competitive market place.
• Expended the brand visibility and distribution by exploiting new distribution channels and running trade promotions at the wholesale and retail level .
• Facilitated negotiations at government levels by advising on the implementation of legislation favorable to the tobacco industry, especially for companies intending to set up a local production facility. As a result the company had a six months advantage over competition and increased sales by 300 % in this period.
Set up RJR Romania from scratch by registering a legal entity in Romania, setting up of the office and hiring the initial merchandising team of 6 people.
Liaised with the existing customers (importers) and identified new potential importers to assure continuous flow of product to the market.
Worked closely with the sales manager in preparing and controlling local expenses and sales volume targets.
Worked closely with the marketing manager by liaising with the local advertising agency and implementing the BTL activities with my sales team.
Set up the representation office of the company in Romania.
Negotiated and signed agreements to supply retail chains with cigarettes and beverages.
Built the first cigarettes distribution system in Romania.
Set up the company owned specialized retail outlets, Restaurants, and catering departments.
Facilitated the exports of construction materials.
Graduated from Yerevan Politechnical Institue as an Architect.