Joydeep Das, General Manager Sales & After Sales

Joydeep Das

General Manager Sales & After Sales

Rukn Al-Sayarat (part of Muhanad Group Automotive

Location
India - Chennai
Education
Master's degree, General Management
Experience
22 years, 5 months

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Work Experience

Total years of experience :22 years, 5 months

General Manager Sales & After Sales at Rukn Al-Sayarat (part of Muhanad Group Automotive
  • Iraq - Erbil
  • November 2022 to December 2023

As Head of Business, I held full P&L responsibility for two authorized Toyota dealerships strategically located in Baghdad, Central & South Iraq, and Zakho, Kurdistan. My leadership encompasses all aspects of the business, including sales, service, parts (retail and wholesale), finance, network development, and expansion.

Key Achievements

• Achieved the monthly retail plan of approx. 550-unit vehicles sales in CY 2023.
• Toyota Hybrid vehicle share of business improved by 17% in the vehicle mix.
• Achieved a perfect score in Toyota dealer facility and Toyota Operating System audits for CY 2022. Achieved the market share of 65% in Land Cruiser & 80% in Hilux segments.
• Successfully certified the entire service team through Toyota Technical Training Centre.
• Boosted Toyota Genuine Parts wholesale by 55% in 2023 vs. 2022.
• Business Revenue top line growth of 18% & OPM by 12% in 2023 vs. 2022.
• Coached, motivated, trained and developed 5 local Kurdish & Iraqi Employees to senior supervisory & manager positions.
• Retail sales finance tie ups with 4 Banks in Baghdad city and 1 in Erbil city.

Head Auto Service Planning & Operations at Saud Bahwan Group
  • Oman - Muscat
  • January 2021 to October 2022

Auto Service Planning & Operations
Toyota, Lexus, Ford, Lincoln, Kia, GAC, Toyota Industrial Equipment’s Franchisees
Hold complete responsibility for operational planning, resource allocation, new service/product development, as well as profit and loss management. Design customized service plans, including basic service, annual maintenance, lum-sum maintenance, and package development; set up prices and define revenue model. Display timeliness, accuracy, and attention to detail while processing warranty operations and reimbursements. Ensure informed decision-making by coordinating business analytics, data management, and SAP ERP processes. Stimulate sales by collaborating with business strategy team.
Built and developed robust relationships with manufacturers to secure cost-effective deals and sustain joint program implementations.
Received Distributor Excellence Award for demonstrating effective management, leadership, and customer/supplier relations.
Extended business growth by integrating best in town practices across 25 service outlets and orchestrating successful service marketing program.
Headed top-performing team of 1.5K employees, overseeing hiring, deployment, compensation, and appraisals in compliance with Omani National Employee Development standards.
Drove continuous process improvements and spearheaded company’s lean initiatives by acting as Kaizen champion for the group.
Secured multi-year service contracts with Oman Government and Petroleum industry by leveraging superior negotiation skills.
Saud Bahwan Automotive, Muscat. Oman 2020 - 2021
Head Toyota Service Operations
Designed and run Omni platform marketing campaigns to enhance vehicle inflow during COVID-19 period. Ensured adherence to COVID-19 protocols, such as movement restriction and zero contact service. Introduced attractive AMC packages, loyalty program, and special labour packages for major repairs to retrieve pre-COVID vehicle inflow within three months.
Increased annual value-added services revenue and labour earnings by 125% and 15% respectively by utilizing effective marketing strategies.
Unified a team of 245 professionals, delivering effective mentorship and training to enhance technical competencies and elevate performance.
Saud Bahwan Automotive, Muscat, Oman

Head Toyota Service Operations Wattayah Main Centre at SAUD BAHWAN
  • Oman - Muscat
  • June 2018 to January 2021

Acknowledged as Toyota Bahrain Regional Office's top Kaizen achiever. Successfully reacquired 20 large and 45 medium-sized fleet customers by orchestrating an agile team for seamless vehicle reception and delivery, consistently delivering first-class customer service. This dedication to service excellence led to repeat business from a substantial pool of 65 fleet customers.
Pre covid period
• Led a team of 345 professionals from 10 different countries, with daily inflow of 350 units.
• Optimized business strategies to achieve the highest business score among outlets in Oman.
• Created a new revenue stream by producing and installing “Speed limiter devices” per PDO specification for fleet vehicles.
• Developed a dedicated PDI Centre for Toyota Retail and Fleet vehicles of 1000 units @ month.
• Increased annual value-added services revenue and labour earnings by 75% and 25%, respectively, using effective marketing strategies.
During & Post covid period
• Designed and implemented Omni platform marketing campaigns to enhance vehicle inflow during COVID-19. Introduced attractive AMC packages, loyalty programs, and special labour packages for major repairs to retrieve pre-COVID vehicle inflow within three months.
• Regain the vehicle inflow and labour revenue of pre-COVID-19 with 180 days of lockdowns ending.
• Increased annual value-added services revenue and labour earnings by 125% and 15%, respectively, using effective marketing strategies.
• Unified a team of 245 professionals, delivering effective mentorship and training to enhance technical competencies and elevate performance.
• Additional labour revenue generated by promoting in-house Tire brand sales to customers.

Deputy General Manager at Mahindra & Mahindra Limited
  • India - Chennai
  • January 2003 to June 2018

Held P&L responsibilities while serving across multiple time zones and regions. Leveraged networking and communication skills to increase customer engagement. Forged robust investor relations with 18 financiers to increase sale of commercial vehicles. Drove substantial efforts for effective market positioning of M&M vehicles within a market with integrated transport system.
Demonstrated progression across series of roles, including Senior Manager, Area Business Manager, Manager Assistant, Manager
Achieved business growth in MP and Chhattisgarh by 12% and 18% by adopting optimal ways of increasing market presence.
Raised service conversion ratio by 17% through successful launch of loyalty program and referral marketing.
Identified and capitalized on market expansion opportunities by setting up new business unit in Vijayawada, exceeding growth targets by 18%.
Acquired 75% market share by trading a fleet of 25 Scorpios with governmental bodies.

Education

Master's degree, General Management
  • at Indian Institute of Managemen
  • March 2022

Business Project Management

Bachelor's degree, Automobile Engineering
  • at Indian Institute of Managemen
  • March 2022

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High school or equivalent, Automobile Engineering
  • at Madhav Institute of Technology and Science
  • March 2022

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Specialties & Skills

Marketing Strategy
Automotive Sales
Strategy Development
Business Development
Retail Management
COMMUNICATION SKILLS
CONVERSION
INVESTOR RELATIONS
MARKET POSITIONING
MARKETING
NETWORKING
ATTENTION TO DETAIL
AUTOMOTIVE
BUSINESS STRATEGY