Marketing Manager
Wooden Bakery Lebanon
Total des années d'expérience :20 years, 9 Mois
• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Coordinating marketing campaigns with sales activities.
• Preparing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Working closely with design agencies and assisting with new product launches.
• Managing a portfolio of accounts
• Building client relationship
• Generate new business
• Attending meetings with clients
• Identifying potential new clients and business opportunities
• Working with clients to identify their needs and work out how the company can best meet those requirements
• Looking after existing customers and creating new accounts
• Understanding and anticipating clients’ existing and future needs in depth & communicating this within team & organization.
• Developing compelling solutions to client issues
• Calculating the cost and pricing new businesses/ tenders
• Negotiating prices and contracts.
• Linking between clients and operations department.
• Coordinating and implementing marketing communication projects
• Monitoring calculating and improving the marketing budget and expenses
• Preparing the yearly budget of marketing department by event, cost, medias & suppliers
• Preparing the estimated budget of each event
• Negotiating prices and ideas with medias and suppliers
• Developing media plans
• Managing and supervising advertising campaigns, flyers, magazines, newspapers, radio and TV spots
• Following up printing and distribution to the stores and medias
• Monitoring and supervising the implementation of the marketing campaigns
• Creating and proposing new ideas and events
• Creating marketing briefs and correcting layouts and concepts
• Managing and following up indoor and outdoor communication tools and advertising
• Managing and improving in-store and outdoor branding
• Managing the production department
• Lecico’s institutional, technical and products catalogs, quality and products pamphlets, press ads, unipoles, and calendars
• Exported products assembling guides (conception, execution and shooting)
• Annual calendar (conception, execution and shooting)
• Market studies (import-export, market share…)
• Media Planning and executing (contact and follow up with agencies, magazines, newspapers and printing press
• Implementing a perfect customer service in business class
• Excellent communication skills
• Communicating with a smiley face especially under pressure
• Intake the customer's reaction.
