Entrepreneur
Differentiated Investments Limited
Total years of experience :23 years, 11 months
• Elevated from Carrier Middle East to the parent company United Technologies Corporation.
• Part of integrated regional marketing team for UTC companies; Carrier, Otis and Fire & Security.
• Strategic planning for synergy marketing driven towards combined target sectors.
• Planning and execution of customer engagement programs in the three core business segments.
• Share of segment analysis, corrective action planning and implementation.
• Responsible at regional office as a team member performing the marketing activities for Middle East entities.
• Strategically analyzing market intelligence to support increase in market share.
• Conducted customer engagement seminars, symposiums and technical training workshop to enhance commercial products sales.
• Developing product roadmaps with Middle East business units in compliance with regional regulatory requirements.
• Created awareness and drove channels support for residential products with in-store branding campaigns.
• Planned and executed sustainable green product launches across the Middle East for the regional manufacturing facility.
• Initiated and executed LEED trainings for customers in coordination with US Green Building Council for sustainable building designs.
• Improved product appeal and company insight at various strategic industry platforms.
• Developed strategic marketing plans for LG home appliances product line.
• Management and corrective recommendation for effective dealer network to increase market share.
• Responsible for developing advertising, promotions, events and media campaigns to increase channel sales.
• Planned & launched new product co-branded campaign in partnership with Unilever.
• Rolled out red carpet sponsorship of Pakistan Fashion week as niche segment marketing initiative.
• Responsible for re-launching of LG brand & new flagship products with dealer road shows across the country.
• Repositioned the local PEL brand and pricing into higher tier segment for increased revenue.
• Increased brand awareness & recall with celebrity endorsement campaigns.
• Responsible for preparing advertising and sales promotion plans and media campaigns.
• Development and execution of regional marketing plans to achieve higher sales volume.
• Structured distributors marketing efforts for product channel effectiveness.
• Executed the marketing, branding and corporate communication functions for LG’s consumer electronics, IT and telecommunication products in the Middle East & Africa region.
• Planned and executed regional product launches, road shows, product trainings and customer events.
• Conceptualized and executed the regional advertising and sales promotion campaigns.
• Controlled and monitored PR network agencies across the region.
• Successfully launched LG’s regional innovative products “71’ Gold Plasma TV” and “Qiblah Phone” with exclusive events. Designed and executed total ATL and BTL campaigns including a new TVC.
• Planned & executed marketing project of “LG Digital Music Festival” in Dubai, Morocco, Syria & Egypt to support regional distributer sales.
• Designed & carried out Dubai Autodrome’s first ever formula GT race “LG Super Racing Weekend” in collaboration with Eurosports team.
• Responsible for product marketing, business development, and customer account management.
• Mentored marketing executives and developed dedicated product support teams through guidance, direction and coaching.
Masters of Business Administration (Marketing)
Bachelors of Commerce
