KALPNA CHATURVEDI

Collaborating with 75+ cross functional teams including Creative Directors, Art Directors, Designers, Content Creators, Animators & Editors, Finalizers, Social Media Content & Data specialists and Developers to manage small and large scale high-end multiple advertising and digital production projects for 15+ esteemed clients in the region.

Contributing to the achievement of 50+ Million agency business by planning, managing, controlling and quality checking the creative and technical development workflow and supporting the delivery of best in class award winning client solutions within tight deadlines and budgets.

Delivered large scale website revamp and app development project for Daman Health Insurance with a budget of AED 1+ Million and award winning B2B website to connect Daman Health guardian with HR of its partner companies.

Delivered other large-scale responsive website projects for Puck Arabia, Meydan Sobha and MAF offering great user experience to website visitors; finally leading to increase in visitor traffic and sales conversions for the clients.

Managed planning, delivery, optimization and analysis for 50+ campaigns and activations in last 4 years; few examples include Subway 100 Anniversary, Al Hilal National Day, Daman’s award-winning Campaign for Vitamin D, Puck Back to School and Atlantis 1 Million Fans. Deliverables for the campaigns included UI/UX and responsive mobile first development as well as testing for microsites & landing pages, Apps, online ads, Emailers / CRM, SEO, Social Media, Content Marketing and Mobile Marketing along with other ATL/BTL materials.

Managed delivery of 50+ banner campaigns with media budgets between AED 10000 - AED 50000 involving multiple banner formats like Rich Media, Facebook Ads, Instagram Ads, Snap Ads on platforms like Adwords, Double Click, Celtra etc.

Managing the dynamic and intense process of delivering, optimizing and analysing Social Media content and campaigns to improve engagement and performance for esteemed clients like McDonald, Dubai Properties, Uber, Nestle and DDF.

Built digital roadmap for the agency. Conceptualized, planed and implemented high quality digital initiatives and integrated campaigns across all digital platforms to generate leads and achieve revenue goals.

Spearheaded end to end sales cycle from quality lead generation to conversion into business to project delivery.

Revamped the Wordpress based website and made it more visually appealing, on-brand and search engine optimised which resulted in increase in website traffic by 70%+.

Managed Google Adwords account and optimised the Ads to run at 2% CTR after identifying most strategic keywords.

Tracked important visitor metrics and heightened website performance by setting up Google Analytics Account.

Managed the CRM system for the agency and used it to deliver email campaigns for new and existing clients.

Managed end to end creative development and content localization project activities for client’s ATL / BTL & Digital Advertising materials in liaison with global suppliers and freelancers.

Won the business pitch for Gulf Air, which was one of the most prestigious and profitable client for the agency.

Spearheaded Arabization for local fashion magazine Lefamme and contributed to a major part of the business revenue.

Managed USD 16M ecommerce business for B2C and B2B clients.

Rolled out Digital Marketing and e-Commerce strategy to increase customer adoption, retention and purchase of content from properties like website (www.hungama.com), WAP (Mobile site), App (IOS, Android & Windows) and affiliates.

Acted as a key leader in driving profitable projects and solve any website / App related issue by closely collaborating with inter-departmental cross-functional teams and third-party vendors.

Monitored the website’s technical structure, design, content, navigation, branding, performance and functionality to positively impact the business. Closely worked with CRM team to increase revenue and resolve any user related issues.

Prepared insightful website analytics, ecommerce performance, social media analytics and campaign performance reports to show how different properties / campaigns are performing and take required actions based on the insights.

Increased customer engagement and rewarded customer loyalty by managing delivery of online gamification module and store redemptions to reward users purchasing and sharing Hungama content on Social Media channels.

Managed online campaigns to increase website traffic, engagement and conversions; some of the campaign examples are Hungama 3-1 offer, #Musicchangesme twitter campaign for HCL on World Music Day, Intel movies promotional campaign, Independence Day and Ganesh Chaturthi music campaigns.

Managed portfolio of eCommerce Business for some of Fortune 500 technology and retail clients from different regions like US, EMEA and APAC and helped them in achieving revenue goals.

Closely collaborated with off-shore sales team to ensure highest level of client satisfaction and onshore production team to achieve operational excellence in managing campaigns, producing / updating digital assets and generating analytics.

Spearheaded large scale operations and collaborated with global clients and 100+ execution resources to update content / product / promotion details on www.dell.com. Ensured all onsite collateral is mobile friendly, consistent with brand and messaging, executed to a high standard for clarity, grammar and spelling, checked all links, collaterals, product and pricing information on relevant webpage pages and performed cross-device testing to ensure smooth functioning.

Reviewed Symantec’s global Adwords account with USA-based client, shared recommendations for process standardization and improved conversions within optimal budgets.

Worked on high impact projects related to Google Analytics, Social Media Analysis & Listening, SEO and CRM (Salesfore).

Liaised with in-house IT team and 25+ departmental Business Managers to launch .net based software to automate the process of tracking Resource utilization. This software transformed the way of capturing RU and managing client billing.