Sales and Marketing Manager
Zomato
Total des années d'expérience :11 years, 7 Mois
− Acquire and engage the right set of restaurants to use Zomato’s products and help users and merchants derive maximum value from it. Prospective clients could range from take-away joints to 5 Star properties to chains.
− Advise clients on relevant and impactful marketing communication to be displayed on their advertising space on Zomato. Amplify the impact of marketing campaigns by distributing Zomato’s marketing merchandise to restaurants for display.
− Prepare result reports for advertising campaigns and interpret them for clients. Also suggest measures to improve the effectiveness of the marketing campaign.
− Manage end-to-end client relationship including pitching, negotiation, contracting, billing/ invoicing, payment collection, graphic design support (with the help of the Graphics Team), campaign activations, result tracking and troubleshooting.
− Designed strategies for activation programs for brand Sprite in BFLP (Below Five Lakh Population Towns) in different parts of India.
− Assisted the team in giving a brief out to the potential agencies for Sprite by conducting presentations.
− Analyzed competitor’s marketing strategies on social media.
➢ Create brand awareness by developing campaign ads, roadshows at universities, segment based marketing and e-marketing.
➢ Provide advice to the marketing team in matters concerning the welfare of students, promotion of the services, and implementing marketing and sales strategy.
➢ Liaise with sales and customer service team to understand the market segments, so as to tailor the marketing and sales strategy for maximum effectiveness.
➢ Interact with both current and potential residents in order to explain the services offered at UniLodge.
➢ Customer Service: On an ongoing basis act as ‘Mentor’ so as to form a friendly and open point of contact for assistance, information and welfare to residents at UniLodge.
➢ Objection Handling: Be available and accessible to students to resolve any ongoing or new problems at the residential facility.
➢ Trained new doctors on software programs that the hospital used (CPRS - Computerized Patient Record System and HIS - Hospital Information System) and assisted them with it.
➢ Planned and organized training sessions on a monthly basis for the stakeholders.
➢ Researched on Cloud Computing, found details on companies involved and service providers.
➢ Prepared a questionnaire to evaluate its awareness among the participants in a conference in Hyderabad, India and suggested to offer proper orientation program to improve its viability.
➢ Published a paper on “Security in Cloud Computing” which was presented at the 6th Annual International Conference on Business and Society in a Global Economy, held between 17th and 20th December 2012, in Athens, Greece.
➢ Submitted a Dissertation on “Current Scenario In Cloud Security”.
➢ Published a paper on “Cloud Computing and its Futuristic Approach in Learning Resource Centers” which was presented in the National Conference on “Libraries: Towards Digital Paradigm” (NCLTDP - 2013), New Delhi, India.
➢ Created a brand experience by welcoming and advising customers on a broad range of Samsung products, features and benefits.
➢ Arranged appointments for troubleshooting and provided training to end-user, thereby creating excellent customer experience.
➢ Arranged stock ordering and deliveries.
➢ Handled payment, warranties and end-to-end support for users.
➢ Worked in a team to drive team and achieve individual targets.
Achievements:
➢ Constantly exceeded sales targets.
➢ Winner of employee of the month - 9 times.
➢ Graduated with First Class Honors ➢ Key Courses: o Principles of Management for Engineers o Strategic Marketing and Sales
➢ Applied Strategic Marketing and Management. ➢ Submitted a project report on “L’Oreal”. ➢ Case studies Analysis: Coca Cola and Pepsi, Ryanair airlines and Nordstrom.
Diploma in French (DELF A1, A2)