Marketing, Sales
World of Media
Total years of experience :6 years, 4 months
November 2012- Present, World of Media, Dubai, UAE
Marketing, Sales
Established World of Media in the ME region as a startup private business. This included heavy involvement in both sales and marketing in order to establish presence in the market.
• Manage marketing plans, in line with sales objectives. The plans incorporate social media, PR and advertising to drive awareness into the market of the brand equity and the value proposition of the
company
• Leading negotiations between agencies and clients directly to secure booking and the best rates for the clients
• Within the first year of establishing World of Media, secured two major clients for GITEX and delivered a turn-key solution which included the stand, advertising and collateral
• Run an average of 5 client meetings a day, selling the value of world of media and targeting new
accounts
• Involved in editorials and creatives of key publications
September 2012- October 2012, Motivate Publishing, Dubai, UAE
Marketing internship
This was an opportunity for me to understand both the market and the industry to gain insights that would help
me establish World of Media.
• In charge of putting together nominate lists using excel for the what's on awards 2011 for Dubai and
Abu Dhabi
• Helping out with several events, meeting with gm's to get specific details on the event and making sure
everything is up to par
• Helping with promotions with several campaigns in the company.
July 2010 to July 2012, Mercedes Benz, Ottawa, Canada
Customer Relations
In charge of managing customer care and satisfaction in the service department. Ensuring services were
scheduled and cars delivered on time. Ensuring customers were called within a week of service to follow up and report on their experience.
• Pro active call outs to customers driving surveys on services that were conducted
• Weekly reports to customer relations manager with charts and tables to present statistical findings
• Handling customer complaints and ensuring issues were resolved in a timely manner
• Suggesting new approaches for Mercedes to take when dealing with customers
• Surveying competitive market to understand how the Mercedes experience as a customer was in comparison to competition
• Presenting to management team on a monthly basis new approaches on go to market strategies based on the latest cars in the market and what the needs were
July 2008 to July 2010 Responsible Choice, Ottawa, Canada
Market Researcher
In charge of building a stronger marketing plan, creating better advertisement strategies, including social media into their website
• Built marketing plans based on budgets and needs in the market
•Surveyed the market to understand where our target markets were and also our target audiences
• Worked on advertising plan for the company to drive the brand into the target market and appeal to target
audience
• Worked on social media project and launched for the first time for the company on their website
• Was in charge on ensuring that content on website was up to date and relevant to market
• Worked on e-marketing campaigns to customer base and also to potential customers driving key messages to them
• Surveyed existing customer base to understand what their experience was with the company and how we could
better improve our services and offerings to ensure loyalty
July 2007 to July 2008 Ipsos Reid, Ottawa, Canada
Product Promoter
Responsible for conducting surveys with individuals over the phone, and promoting products through advertisement from other partners that are affiliated with Ipsos
• Gathered market feedback from market and customers to understand needs and product demands and satisfaction
• Worked with affiliated partners to design advertising campaigns using different media tools to best promote the products
• Maintained the company's image to consumers accordingly and ensured product's quality in the market was not
jeopardized
• Established firm relationships with clients ensuring loyalty through different programs and incentives