Karim Hanafy, Marketing & Communication Director

Karim Hanafy

Marketing & Communication Director

Dynamics For Contracting & Inspection

Location
Egypt - Cairo
Education
Master's degree, Internationa Business
Experience
17 years, 7 months

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Work Experience

Total years of experience :17 years, 7 months

Marketing & Communication Director at Dynamics For Contracting & Inspection
  • Egypt - Cairo
  • My current job since February 2019

Organize and oversee PR activities and ensure effective communication with stakeholders, media and the public for TheCompany.

Public Speaking & Project management .
Prepair Crisis Management Strategies & Plans For the Company .

Develop PR campaigns and media relations strategie.

Collaborate with internal teams & Maintain open communication with Stakeholders.
Edit and update promotional material and publications (brochures, videos, social media posts etc.)
Prepare and distribute press releases,
Organize PR events (e.g. open days, press conferences) and Prepare and Train the Company Spokesperson.

Seek opportunities for partnerships, sponsorships and advertising for our Company.
Address inquiries from the media and other parties, Track media coverage and follow industry trends.
Prepare and submit PR reports & Manage PR issues.

Direct and coordinate activities of businesses Manage staff, preparing work schedules and assigning specific duties for my team.

Manage PR, Events and Sponsorships functions.
Maintain and manage the positive public image as relates to the media, third parties, regulatory bodies and the general public with emphasis on managing the dissemination of news, coverage, and promotion of the Company in the public sphere.
Manage communication channels between the my Company and various media outlets to ensure positive relations while maximizing
positive media coverage.

Manage, plan and implement all marketing & sponsorships events/activities done by the company including events management,
organization, planning, execution and delivering high standard and quality events.

Effectively develop and monitor post events and sponsorship evaluation. Review financial statements, and activity reports, and
other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program
improvement.

Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization Senior Management and stake holder members as necessary. Determine stratigic requirements, and interview, hire and train new employees.

Public Relations Senior Manager at ASDAA Burson Cohen & Wolfe BCW
  • Egypt - Cairo
  • July 2017 to January 2019

Organize and oversee PR activities and ensure effective communication with stakeholders, media and the public for our Clients.

Public Speaking & Project management .
Prepair Crisis Management Strategies & Plans For Our Clients.

Develop PR campaigns and media relations strategies for Clients.
Collaborate with internal teams & Maintain open communication with Stakeholders for our Clients.
Edit and update promotional material and publications (brochures, videos, social media posts etc.)

Prepare and distribute press releases,
Organize PR events (e.g. open days, press conferences) and Prepare and Train the Client’s spokesperson.

Seek opportunities for partnerships, sponsorships and advertising for our Clients.
Address inquiries from the media and other parties, Track media coverage and follow industry trends.
Prepare and submit PR reports for our Clients & Manage PR issues.

Direct and coordinate activities of businesses Manage staff, preparing work schedules and assigning specific duties for my team.

Manage PR, Events and Sponsorships functions.
Maintain and manage the Clients positive public image as relates to the media, third parties, regulatory bodies and the general
public with emphasis on managing the dissemination of news, coverage, and promotion of the Clients in the public sphere.

Manage communication channels between the Clients and various media outlets to ensure positive relations while maximizing positive media coverage.

Manage, plan and implement all marketing & sponsorships events/activities done by the clients including events management,
organization, planning, execution and delivering high standard and quality events.

Effectively develop and monitor post events and sponsorship evaluation. Review financial statements, and activity reports, and
other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program
improvement.

Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization senior management and stake holder members as necessary. Determine stratigic requirements, and interview, hire and train new employees.

Communication Consultant For The CEO at Misr Italia
  • Egypt - Cairo
  • April 2015 to May 2017

Company Industry: Real Estate
Job Role: Marketing and PR
Prepare high-level corporate reports, government briengs, strategic communication documents and strategies to meet business
objectives, while providing strategic communication services for media, public relations and community programs. Carry out duties
in accordance with Misr Italia CEO responsibilities, corporate values and strategies. Provide strategic communication advice,
research and analysis skills and professional writing services for the development of highlevel reports, government briengs and
correspondence. Eg; Ministerial and Legislative Assembly briengs, Cabinet submissions and Annual Reports. Provide high-level
writing and public relations services for internal and external communication initiatives, including community consultation forums,
sta newsletter, corporate presentations and speeches. Write editorial and develop media strategies. Assist with the development
and ongoing operation of the Corporation’s social media program. Also Working as

PR & Communication Manager at Editor PR & Communication
  • Egypt - Cairo
  • October 2013 to February 2015

Marketing and PR
Responsible for anything related to media for different clients in different industries, like strengthen the relationship between media
and our clients, handle all tasks that related to public relation, public affairs, and stakeholders, develop a PR plan for different
clients in different industries, offer Crisis communication and crisis management plans and strategies for different clients, drafting
press release, handle all media tactics, strategic communication management for different clients, reputation management for
different clients, offer Marketing communication plans and strategies, offer advice to our clients to anything related to media,
educated our clients on the way of dealing with media. Manage a team that consists of group of people to ensure that all of us are
serving our clients efficiently and effectively. Handel corporate communication for our clients, handles internal communication for
different clients, manage social media and cooperate social responsibilities tasks and campaigns. Event management and press
conference management.
Manage the relationship with members of the media, handle media interaction and advise management on communication issues
and proposed solutions. Supervise and manage the handling of media relations requests by other departments and functions as
well as handling and responding to media queries. Handling and implementing all press gatherings and their deliverable (invitees
lists, invitations, press kits material and compilation (both printed and electronic), giveaways proposals…etc.), as well as handling
the press attendance and/or coverage of the company’s events or sponsorship. Preparing and executing monthly media interviews
plans and round tables for senior management. Developing and updating media lists and journalists data base. Producing press
releases, editorials, and feature stories. Drafting statements, scripts, advertorials, and corporate Q & A documents. Suggesting
appropriate actions in cases of negative publicity and crises.Introducing and implementing new media relations tools.

Media Relations Manager at Influence Communication
  • Egypt - Cairo
  • September 2012 to September 2013

Marketing and PR
Responsible for anything related to media for different clients in different industries, like strengthen the relationship between media
and our clients, handle all tasks that related to public relation, public affairs, and stakeholders, develop a PR plan for different
clients in different industries, offer Crisis communication and crisis management plans and strategies for different clients, drafting
press release, handle all media tactics, strategic communication management for different clients, reputation management for
different clients, offer Marketing communication plans and strategies, offer advice to our clients to anything related to media,
educated our clients on the way of dealing with media. Manage a team that consists of group of people to ensure that all of us are
serving our clients efficiently and effectively. Handel corporate communication for our clients, handles internal communication for
different clients, manage social media and cooperate social responsibilities tasks and campaigns. Event management and press
conference management.
Manage the relationship with members of the media, handle media interaction and advise management on communication issues
and proposed solutions. Supervise and manage the handling of media relations requests by other departments and functions as
well as handling and responding to media queries. Handling and implementing all press gatherings and their deliverable (invitees
lists, invitations, press kits material and compilation (both printed and electronic), giveaways proposals…etc.), as well as handling
the press attendance and/or coverage of the company’s events or sponsorship. Preparing and executing monthly media interviews
plans and round tables for senior management. Developing and updating media lists and journalists data base. Producing press
releases, editorials, and feature stories. Drafting statements, scripts, advertorials, and corporate Q & A documents. Suggesting
appropriate actions in cases of negative publicity and crises.Introducing and implementing new media relations tools.

Media Relations Assistant Manager at Weber Shandwick Egypt
  • Egypt - Cairo
  • August 2008 to August 2012

Marketing and PR
Manage the relationship with members of the media, responsible for anything related to media for different clients in different
industries, like strengthen media interaction and advise the relationship between media and our clients, handle all tasks that
related to public relation, public management, communication affairs, and stake holders, offer Crisis communication and crisis
management plans and strategies for issues and proposed solutions, drafting press release, handle all media tactics, strategic
communication. Supervise and manage the management for different clients, reputation management for different clients, offer
Marketing communication plans and strategies, educated our clients on the way of dealing with media. Handel corporate
communication for different clients in different industries, handle internal communication for different clients, manage social media
handling and responding to social responsibilities tasks for different clients. Handling and implementing all press
gatherings and their deliverable.

Media Relations Executive at Weber Shandwick Egypt
  • Egypt - Cairo
  • July 2006 to August 2008

Marketing and PR
Manage the relationship with members of the media, responsible for anything related to media for different clients in different
industries, like strengthen media interaction and advise the relationship between media and our clients, handle all tasks that
related to public relation, public management, communication affairs, and stake holders, offer Crisis communication and crisis
management plans and strategies for issues and proposed solutions, drafting press release, handle all media tactics, strategic
communication.

Education

Master's degree, Internationa Business
  • at Grenoble Ecole de Management - Grenoble Graduate School of Business
  • July 2013

The mission of the Master in International Business program of GGSB is to: Provide young graduates from all over the world with a comprehensive program of business administration subjects viewed from an international perspective together with foreign culture and language skills. Train future managers in all aspects of business and management in an international context to enable them to be operational all over the globe. Meet the needs of companies worldwide for graduates who are internationally mobile, speak several languages and have a sound knowledge of management and international business

Bachelor's degree, Marketing and Strategic Management
  • at German University In Cairo
  • July 2008

, General management program offers a flexible and a broadly generalist and managerial degree instead of a narrow and functional one. Thus, our students will move effortlessly from one functional area to another and work smoothly with colleagues in all areas. It will enable students to develop a broad-based range of business skills and concepts needed to effectively manage the functional areas of a company. The program fosters an understanding for the inter-dependencies of decisions made in the company and how value can be created by these decisions

Specialties & Skills

Corporate Communications
Event Planning
Management Consulting
Leadership Capabilities
Media Relations
Media Training
Management
Corporate Communications
Public Relation Skills
Event Management
Leadership
Marketing Management
Social Media Marketing
Planning
Strategic Communications
Crisis Management
Negotiation Skills
Handel Press Conferences
Developing Press Kit include (Press Release, Biography, Profile, Fact Sheet)
Writing
Presentation and communication skills
Clients Relation Skills
Develop CSR Campaigns
Handel Social Media tools
Media Relation
Computer Skills
Communication
Technical Writing
Teamwork
Intercultural skills
Public Affairs Skills
Analytical & Problem solving skills
Research Paper writing
Internal Communications
Drafting Advertorials
Materials
Developing Media lists
Market Research
Marketing Strategy
Marketing
Digital Marketing
PR& Communication & Events & Activations
Marketing Communication
Marketing Mix Managment
Business Ethics skills
marketing communications
marketing mix
marketing support
negotiation
marketing research

Languages

Arabic
Native Speaker
English
Expert

Hobbies

  • Literature
  • Basketball
  • Politics
  • Swimming
  • Reading
  • Novels
  • Philosophy
  • History