Katja Schnoetzel

Marketing Department of the television channel Bayerisches Fernsehen

Development and implementation of corporate online and offline marketing activities, as well as social media strategies, collaborating directly with the Chief of Marketing, operating departments and the program editors of the Bavarian Television: strategy, campaign and budget planning, agency briefing and managing, creation of integrated marketing and communication concepts based on the latest market research data, optimization of current marketing activities, implementation of social media marketing with focus on social media as a broadcaster.

Bayerischer Rundfunk (www.br.de) is a institution of ARD

Unit Innovation
Development and implementation of new and individual marketing and communications ideas, analyzing concepts, rating concepts as well as driving them into practice in collaboration with corporate departments and external suppliers in traditional media and digital communication, direct marketing, mobile marketing and social media marketing.

Initiative is an international media agency (www.initiative.com)

Consulting, briefing/re-briefing, project planning and monitoring, designing optimal teams, coast calculations, planning resources, quality management and commercial processing of marketing & communication projects in traditional media and digital communications, direct marketing and mobile marketing.

Berger Baader Hermes is an advertising agency (www.bergerbaaderhermes.de) for creative and interactive brand management

Coordination and management of projects between the agency and external suppliers from a viewpoint of an Art Buyer: research and selection, coast calculation, project planning and monitoring, commercial processing.

McCann Erickson is an international advertising agency (www.mccann.com)

Assisting the Account Manager in conception, coordinating, planning and monitoring projects in branding, corporate identity, direct marketing, online marketing, PR, Event, B2B & B2C.

Degree: Advertising Management Assistant
IHK - Chamber of Commerce and Industry (IHK Werbekauffrau)

heller & partner is an advertising agency (www.heller-partner.de)