Assistant Marketing Manager
Bulldog Abrasives
Total years of experience :12 years, 5 Months
As the assistant marketing manager I undertook daily administrative
tasks to ensure the functionality and coordination of the department’s
activities. I supported marketing executives in organizing various
projects as well as conducted market research and analysed consumer
rating reports/ questionnaires. I employed marketing analytics
techniques to gather important data (social media, web analytics,
rankings etc.) Updated spreadsheets, databases and inventories with
statistical, financial and non-financial information. I assisted in the
organizing of promotional events and traditional or digital campaigns
and attended them to facilitate their success. I prepared and delivered
promotional presentations, composed and posted online content on the
company’s website and social media accounts. I wrote marketing
literature (brochures, press releases etc) to augment the company’s
presence in the market and communicated directly with clients and
encourage trusting relationships.
Analysed how our brand was positioned in the market and crystallised
targeted consumers insights. Took the brand ownership and provided
the vision, mission, goals and strategies to match up to, furthermore
translated brand strategies into brand plans, brand positioning and
go-to-market strategies. Lead creative development and created
motivating stimulus to get targeted population to “take action”.
Established performance specifications, cost and price parameters,
market applications and sales estimates. Measured and reported
performance of all marketing campaigns, and assess against goals
(ROI and KPIs). Coached the team and got the best from everyone.
Monitored market trends, researched consumer markets and competitors’ activities to identify opportunities and key issues.
Oversaw marketing and advertising activities to ensure consistency
with product line strategy. Monitored product distribution and
consumer reactions as well as brainstormed new and innovative
growth strategies. Aligned the company around the brand’s direction,
choices and tactics
Created detailed business plans to facilitate the attainment of goals and
quotas. Managed the entire sales cycle from finding a client to securing a
deal. Unearthed new sales opportunities through networking and turned
them into long term partnerships. Presented products to prospective
clients as well as provided professional after-sales support to enhance the
customers’ dedication. Remained in frequent contact with the clients in order to understand their needs. Responded to complaints and resolved
issues aiming to customer contentment and the preservation of the company’s reputation. Negotiated agreements and kept records of sales
and data.
Managed all day-to-day operations within budgeted guidelines and to the highest standards. Preserved excellent levels of internal and external customer service. Designed exceptional menus, purchase goods and continuously made necessary improvements. Identified customers needs and responded proactively to all of their concerns. Lead F&B teams by attracting, recruiting, training and appraising talented personnel. Established targets, KPI’s, schedules, policies and procedures. Provided two way communication and nurtured an ownership environment with emphasis in motivation and teamwork. Complied with all health and safety regulations and reported on management regarding sales results and productivity.
Assisted the Front Office Manager in ensuring the smooth and efficient overall day-to-day operations of the Front Desk including: Switchboard, Reservations and the Belldesk. Provided excellent customer service per the standards of the hotel, and assisted in situations to ensure customer satisfaction. Ensured guest requests, inquiries and concerns where addressed and completed in a timely manner as well as assisted with the delivery and execution of the loyalty rewards program including amenities, guest welcome letters and profile updating. Reviewed guest special requests and ensured that they are met or exceeded. Worked with all Hotel Departments to ensure we met or exceeded guest expectations and all guest billing is accurate and up to date at time of departure. Acted as a liaison with Sales and Marketing, Food & Beverage, Engineering and Housekeeping teams to ensure clear communication furthermore I assisted in the administration and management of the Front Office, including, but not limited to payroll and scheduling. Ensured that the department adhered to the company policies, procedures and standards to ensure that guest expectations are exceeded. Assisted in providing staff with ongoing coaching, training and development. Co-ordinated hotel emergency procedures within the scope of defined plans. Tactfully and diplomatically resolved concerns and complaints involving guests and prepared reports, handle special projects and assignments as required.
Student of the Year 2008 ( Fern Hill Hotel) Student of the year -2009 ( Fern Hill Hotel) Student of the month December 2008 ( Fern Hill Hotel) Student of the month January 2009 ( Fern Hill Hotel) Student of the month November 2009 ( Fern Hill Hotel)
Deputy Head Boy of Howick High School , KwaZulu-Natal (2007) , 2nd Cricket Captain , 2nd Soccer captain , Secretary for the Learner Representative Council (LRC), Member of the Grade 11 Matric Ball Committee