Chief Marketing Officer
Unified Inbox
Total years of experience :31 years, 6 months
Lead remotely deployed (Singapore, New Zealand, India, Germany, and the U.K.) team to create and execute sales, product marketing, marketing communications, and public relations strategies to launch new global web and mobile social Internet of Things (IoT) communications solutions - including M2H, M2M, and H2M - for integrated messaging, collaboration, compliance, backup, and publishing
In just 120 days, realigned four core consumer brands’ differentiated value propositions before creating and executing integrated paid, owned, earned, and social media marketing plan to maximize revenue
Broke $100M in revenues (2013) for the first time ever with less than $5M marketing investment
Personally identified and closed new white label business to add $10M+ to 2014 revenues
Increased revenue 54% (January 2014) by using HubSpot inbound marketing and QlikView business intelligence platforms to increase social reach, email opens, landing page conversion, and website traffic
Drove 30x increase in mobile app downloads for 72-hour post-chat periods through creating and hosting popular weekly #TravelTweetChat for leisure and business travelers
Increased year-over-year minutes 42% (5-point increase in market share) by increasing engagement-driven customer acquisition, retention, and winback with new paid, owned, and earned media marketing strategies
Reduced annual marketing spend 50% by executing proven and cutting-edge social marketing strategies, including microsites, blogs, Facebook, Twitter, YouTube, Instagram, Slideshare, Flickr, Foursquare, and Pinterest
Led multi-award-winning Deaf and hearing marketing organization for the #2 global web and mobile video relay service (VRS), video remote interpreting (VRI), text relay (IP Relay), community interpreting, and captioning (IP Captioning) service provider in a heavily FCC-regulated monopoly marketplace
Developed, using Agile/SCRUM development process, a cloud-based (SaaS) web and mobile software application to automate the process of searching for and inviting people to join business and personal users’ online social networks
Key results:
- sponsored by CommonAngels, and accepted into Microsoft’s BizSpark high-potential software start-up program
- named one of “Five Start-Ups You Should Follow” by MassHighTech (The Journal of New England Technology), “Most Promising Start-Up of the Day” by Microsoft, and one of the top 300 startups globally by MassChallenge.org
Achieved $10M (33%) revenue growth by attracting new unpaid users (acquisition), increasing the number of paid customers (conversion), and reducing the churn of paid customers (retention)
Key results:
- grew the total number of worldwide members from less than 3M to more than 4M
- increased the daily peak number of members online from 40, 000 to more than 60, 000
- increased the number of members in target markets 100%, and the number of unique logins 200%
- won Hitwise.com quarterly “Top Ten” awards - while reducing annual marketing budget from $5M to $4M (20%)
Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the Internet and become the industry leader in innovation in web 2.0 marketing, winning both the MIXX Award for Interactive Marketing Excellence and the Inman Innovation Award
Developed and executed consumer, broker, and agent marketing programs including: websites/microsites, national co-op advertising, local marketing, agent and broker recruiting, sales enablement and support, public relations, and internal communications to exceed U.S. and international market share growth objectives
Launched global marketing strategies to increase product revenues $360M (9%), and increase customer satisfaction 20% (as measured by third-party surveys)
Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research, usability engineering, content management, and lean manufacturing best practices to develop and deliver print, web, and interactive product marketing in 23 languages
Marketing Management Program (Executive Education)
Master of International Management (MIM)
Bachelor of Arts (BA)