Director and Social Media Editor
The Body Shop
Total years of experience :15 years, 3 Months
Responsibilities
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• Managing social media platforms and media activities including planning/ budgeting video expenses
• Collating/ editing photographs for products & store events
• Enhancing brand awareness of profiles on each social media platform (Facebook, Twitter & Instagram) using search engine optimization
• Involved in updating of specials, back linking blogs, creating staff pages including evaluation of social media marketing strategies to assess rate of return
• Coordinating activities related to spam filtering, reporting complaints and non-FAQs to appropriate department
• Focusing on filtering of spam, evaluation of received feedback
• Rendering Arabic and English support, developing content calendar for Facebook, Twitter & Instagram in Arabic and English
• Developing innovative means to plan, organize and implement a range of social media programs and/or events
• Resolving stakeholder inquiries/ comments on established channels in real time
• Monitoring competitors social media outlets: pages, sites, blogs on a daily basis and reporting to retail/ marketing managements
• Developing/ editing videos using makeup tutorials
• Setting up DOP, Script, Stylists, Models, Lighting based on production requirements
• Working on angles, decorations and background of the location for video editing and shooting
Achievements
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• Played key role in end to end management of video segments of THE BODY SHOP brand in UAE
Responsibilities
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• Involved in planning/ management of project budgets and expenses
• Set up and managed crew (DOP, Script, Stylists, Models) based on production requirements
• Identified locations and places for Clip Treatment and Shooting
• Coordinated activities related to video editing
Achievements
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• Acquired exposure in working with Farah (2012) and Khadija The Mother of the Believers (2010)
Responsibilities
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• Involved in preparation of video clip schedules and management of expense budget
• Coordinated with the singer on the proposed video clip treatment
• Interacted with the Clip Crew (DOP, AD, Stylists, Models, etc) with regards to video shoot
• Identified locations and places for shooting of video clip
• Worked on editing of Clips
Achievements
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• Acknowledged for developing qualitative videos for “SAWA” Band - Ewa Tegeeb (2008), “Mohamed Rohaym” Singer-Al Taeboon (2008), Mohamed Adel singer - Masr lina (2010)
Responsibilities
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• Involved in preparation of commercial schedules and preparation of expense budgets
• Coordinated with the client with regards to Commercial Treatment and Storyboard
• Set up Commercial Crew (DOP, AD, Stylists, Models, etc) based on production requirements
• Identified/ developed locations based on shooting requirements
• Managed various aspects of Commercial Editing
Achievements
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• Developed TV Commercial for El Darayeb - Egypt (2008), Ariel - Egypt (2008) and commercial documentary about G.E.T groups - Dubai (2009)
Responsibilities
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• Involved visualization and definition of style/ structure of the film
• Focused on creating, script editing, shot composition, selection and editing
• Translated the film's written script into actual images and sounds on the screen
• Ensured compliance to film delivery schedule and budgetary allocations
Responsibilities
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• Involved in preparation of documentary timelines, finalization of documentary treatment with the producer
• Set up and managed the documentary crew based on production requirements
• Identified and developed location based on shooting requirements
• Coordinated activities related to editing of documentary
Achievements
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• Developed documentaries like Gulnur: Highlighting the cultural and traditional differences between Eastern and Western China; Alabu: Showing the Arabian Community in China
Responsibilities
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• Recorded movements of actors/ actresses in every shot in the front of the camera to ensure smooth transition to the next shot based on script and director orders
• Ensured availability of clothes/ make-up/ accessories for actors and actresses based on scenes sequences
• Prepared/ checked locations/ camera/ lenses/ people/ lighting based on director orders and shooting plans
Achievements
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• Played key role in production of al hasa al saba الحاسة السابعة- 2005, Director: Ahmed Meke; Shabab On-line, 2005, Director: Hala Khalil and Alexandria New York, 2004, Director: Youssif Shahin