Consulting Director, Communicators @ Digital Marketing
Self employment
Total years of experience :30 years, 8 Months
Freelancing for various clients on closed contractual basis such as:
• Int’l Center for Immigration Policy Development: Created presence of the digital dept. in the Jordanian Ministry of Foreign Affairs & Expats including communication strategy
• B4: 4D Animations & Media Productions Developed and grew the business promoting the services to more than 100 Major TV channels, Ad agencies and clients locally and regionally.
• eSense: Software & Cloud Technologies Co.: Developed B2B marketing strategy for several solutions mainly “Eventa” in Jordan & facilitated accessibility to the Saudi market.
• Promo-insight: Activation Agency: Promoted the core BTL /activation services and won mega projects like NCB credit cards direct selling, Al-Safi Danao sampling & “Mazaya” dis. program
• Developed marketing strategies for the bank the entire products and services based on the Bank’s vision, mission & each business unit goals (Retail, Leasing, Treasury & Investment)
• Implemented integrated comm. strategies Digital: social media, e-mail, content, affiliate, pay-per-click, search engine optimization & Offline: TVC, RC, outdoor, press, PR/events & POS
• Influenced decisions on marketing initiatives based on business rationalization
• Contributed to various liability & assets product’s positioning & messaging which led to maximizing impact, cost efficiency and new to bank customers acquisition.
• Contracted for conducting Qualitative/Quantitative market & consumers’ needs & behaviors, concept testing researches to ensure launch of a product/services with a competitive edge as well as explore potentials & facilitate new opportunities.
• Revised retail strategy based on analytical decision transforming the bank from product to customer centric for example: “three bundled” accounts
• Increased digital acquisition through the use of advanced marketing tools: revenue growth, revenue per client, profit margin, client retention rate, customer satisfaction.
• Teamed up to create very rewarding total relationship loyalty program (TRL) and mob apps
• Guided strategic tie-up opportunities with select outlets making a significant contribution to business continuity.
• Worked with cross-functional teams on partnership programs, campaigns, sponsorships to drive opportunities for example launch of “Affluent Customers Sections” and band face-lifting
• Ensured governance requirements and monthly internal audit tests against SOP for the dept. are being met
• Led and managed key client relationships and developing new business opportunities with multi-million budgets like Toyota, Lexus, Ulker, Bison, Shms tabloid, Nandos, Tamleek, Sharbatly & GACA
• Worked with the agency’s internal teams and its sister DM, PR & research to ensure that projects are aligned and delivered on time and within budget
• Developed & executed effective integrated offline/digital communication strategies for clients
• Negotiated and managed contracts with clients, media barter deals /discounts & 3rd parties
• Kept up with industry trends and stayed up to date on new technologies and marketing techniques and presented annual brand review and competitive reports to grow business
• Led, motivated and mentored a team of 5 including account directors, manager & executives
• Developed key growth sales strategies, tactics & action plans to achieve annual financial targets as agreed with GMI head office management
• Decided on the media type for diversified spots inside and outside Doha international Airport arrival & departure terminals, parking, immigration area & passenger buses
• Researched and benchmarked rate cards for long term and short term rentals according to best practices in the region
• Increased revenue generation by developing new creative revenue streams, discounts and commission to accredited advertising agencies and networked to generate business leads.
• Full operational responsibility to maintain service quality standard & production values to ensure client satisfaction
• Negotiated timelines & quotations with vendors and provided executive leadership and day-to-day staff management
• Built relationships, prepared and delivered presented to more than 100 potential local, regional & international advertisers & agencies and negotiated deals
• Booked QR 20 m annually for brands like: Al Salam Stores, Qatar Airways, HSBC, Chili’s, Samsung & Emirates within a short period of time
• Developed and implemented marketing, corporate image & graphics identity initiatives across multiple projects aligning to Globalstar mother company in the United States.
• Contributed to commercial launch, showroom setup, service definition, tariff & bundles propositions for prepaid & post-paid services, cross sell and upsell with STC.
• Accurately predicted target audience behavior and tailored marketing campaigns for products and programs offered by the company to B2B & B2C customers’ segments in the private, semi-governmental & governmental segments.
• Worked with the sales/product managers on developing handset pricing/talk-time rates strategies & monitored trends.
• Prepared RFPs and invited agencies, negotiated annual contracts & rate cards with the approved agencies for Marketing & PR
• Conducted annual brand reviews and agreed on advertising calendar and budget internally and with the partners
• Briefed research companies to validate the business potential for satellite phone service in remote areas underserved by GSM network in the Saudi market.
• Planned & supervised the production of quality campaigns, branding, launch, usage promotions (talk-time) and collateral materials for the corporate image, prepaid, post-paid products kits & handsets.
• Managed PR, crisis, roaming agreements, internal communication & media relations
• Led the service launch in KSA with a budget of SR. 10 million which led to ranking Saudi Arabia the 3rd best market for Globalstar worldwide within 6 months of launch.
• Organized signing of the service provider & roaming agreements with STC.
• Participated in hiring and training of 70 authorized dealers kingdom wide
• Supervised 3 merchandising teams in all provinces to maximize in-store brand exposure among authorized dealers’ shops supported by ongoing inventive to sell (Trade Promo)
• Ensured profitability of clients with total budgets approx. SAR 20 million while maintaining positive rapport with major accounts like The SaUDI British Bank (SABB), Al Tawniyya, Burger King & Hagan Daz (Olayyan) Al Essa HASS, Al Esayi Motors, Power Horse, DAC Henkel Arabia, Maxx Cash”N”Carry
• Conducted conclusive annual brand reviews & communication strategies presentations for business owners / MDs.
• Developed external & internal briefings, master idea, concept evaluation, media mix & production quality control
• Directed proper dissemination and integration of key messaging with other marketing activities like: sponsorships, PR/events, activation (one-on-one), digital & social marketing.
• Led, motivated and mentored a team of 3 including manager & executives
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