Business Analyst
Sony
Total years of experience :22 years, 1 Months
- Lead BA role working in Operational Efficiency team in Customer Lifetime Value Management
- Responsible for producing Business Requirements Specification and Functional Design Document including process modelling of current AS-IS and TO-BE processes for Siebel CRM and Exact Target
- Pivotal in communication and prioritisation of business requirements to IT and suppliers to ensure solutions are documented, tested and delivered on time with appropriate training and sign off by key business stakeholders for 'One Sony' programme
- Responsible for Marketing sign off on Change Requests at Release Management Board from Digital, ECRM, Xperia Lounge mobile app and partner networks
- Working on number of high profile global eCRM, Digital, CMS, Analytics and data quality initiatives
- Lead digital agile BA on successful launch of new movie promotion on Xperia Lounge mobile app working closely with UX and UI teams
- Working cross functionally across Sony Network Entertainment, Sony Pictures, and mobile to leverage cross platform solutions functionalities and drive process and cost efficiencies
- Responsible for introducing business IT governance around projects methodology and requirements management with focus on delivering value out of business IT relationship
- Chairing global BA user group of around 10 BA's cross platform. Responsible for creating knowledge sharing community and promoting BA best practise approaches across Sony Mobile and partners
Business Systems Analyst on award winning CWT to go mobile programme. Multi tasking on strategic projects including hotel booking, cross platform releases, UI localisation, marketing communications
- Developed effective relationships with stakeholders across cross functional teams including Programme Managers, Business owners, Marketing, Architecture, Development and IT Operations to ensure documentation of business requirements against defined templates of PRD, FRS, and BRS.
- Delivery of high quality business requirements documentation for review and sign off to external suppliers World mate and Hotel Hub.
- Leading requirements workshops with internal product owners and external suppliers to understand and communicate functional and technical requirements for CWT to go mobile projects
- Business analyst on implementation of new CWT Passive Segment Builder application for Galileo non GDS PNR remarks
- Responsibilities included writing users stories and participating in sprint planning, product backlogs and stand up meetings and application design sessions using agile methodology
- Produced business process models of existing and proposed system processes for CWT to go and HR projects working closely with architecture and internal product owners
- Test / Project manager role for global implementation and roll-out of People Fluent Resource Management System to streamline HR processes across EMEA, NORAM, LATAM and APAC. Duties including writing test plans, test cases, co-ordinating off shore test resources
- Developed collaborative relationships with Marketing and Digital Advertising teams to define requirements and design for new email platform including campaign management for CWT About to travel, pre departure email, missing accommodation, Portrait complete
- Developed business process models for CWT fares credit card payment workflow and worked with application and back office teams to ensure all data was PCI compliant
- Worked on business case, business requirements specification and gap analysis of implementing Lanyon Request for Proposal (RFP) system for Hotel solutions group and US government groups
- Leading BA best practise working group to streamline working practises and documentation standards of 40 Business Analysts globally. Included providing advise and agile coaching to BAs
- Promoting use of Project life cycle methodology (PLM) to all internal and external stakeholders
- Originally joined as Business Analyst role as part of Enterprise Portfolio Management Office (EPMO)
- Business analyst / project managed roll-out of new Pivotal CRM system (Firinne) working closely with developers, analysts, infrastructure team and marketing users including delivering on-site training to over 200 store staff in 7 stores across UK and Ireland
- Provided complete end to end project life cycle support for new MOTO (mail order telephone order) system, developing business case, feasibility study, system design, implementation support, functional testing, UAT and post live support on EPOS system
- Developed collaborative relationship with Marketing team to deliver data requests and as super user of marketing CRM system (Pivotal Market first) delivered customised email campaigns to targeted segments.
- Business Analyst during roll-out of version 6 upgrade of CedarOpenAccounts system
-Technical point of contact for restaurant bookings system (Quadranet), involved with analysing business process, reviewing system functionality and producing training manuals.
- System Administrator of Open accounts system and main technical contact for Accounts Payable and Finance team of 30 users
- Worked on system enhancements on Chameleon EPOS system provided by ITIM.
- Organised and co-ordinated effective supplier evaluation workshops to develop business case and enable selection of companies first ever loyalty programme system from Smart focus
- Responsible for conducting business analysis and producing specification enhancements for
NGDCS product (Next Generation Departure Control Systems) and Customer Management (CM)
product including Seating, On load, Baggage, Catering and Business Rules Modules
- Organised functional workshops to clarify, understand and prioritise requirements with overseas
clients Qantas, Lufthansa and Air France/KML
- Involved with functional testing and raising Change requests (PTRs) for Altea integrated products
including Altea plan (NGI Inventory), Flight Management (FM) and Reservations (RES)
- Permanent role as business analyst reporting to CIO, responsible for producing business process models and functional specifications for E-fundraising sponsorship system.
- Project managed up to 15 small and medium projects concurrently, multitasking and juggling priorities, constantly liaising with business managers, suppliers and users to refine scope and deliver project in phases within agreed timescales
- Project managed delivery of foundation's first Extranet solution based on MOSS 2007 which involved scoping, planning, systems architecture design, development, release and support
- Systems analyst role in converting Finance System (Dataflow) from Interbase to SQL 2000. Responsible for defining business case, requirements definition, functional testing and change management. Ensured regular and accurate information was communicated between Finance users, managers directors, IT and external suppliers during conversion of Finance system to SQL2000 at BHF
- Responsible for managing CRM vendor selection, implementing Microsoft Dynamics, documenting functional requirements of existing Medical, Education, and Research grants processes by modelling AS-IS/TO-BE processes
- Hands on technical BA role in migrating Intranet from Sharepoint 2003 to MOSS 2007 by building effective rapport with content publishers to manage conflicting requirements and smoothly deliver upgraded platform with minimum disruption to internal and external users.
- Responsible for IT supplier contact of Fundraising CRM system (Aptify). Acted as bridge between users and external supplier to ensure user requirements were funnelled in a structured manner which enabled supplier to deliver functional releases in line with user expectations.
- Business Analyst role conducting business analysis, requirements gathering, workshop facilitation and delivering client system training during social care process automation at public sector client.
- Worked alongside Business Process Re-engineering teams to review existing Environmental, Planning and Children service process implementation on new Siebel CRM system for Slough Customer Service Centre (CSC)
- Conducted requirements gathering process with various internal and external clients to update content as part of Slough website redevelopment
- Undertook in project initiation, planning, requirements gathering, financial data analysis, business process modelling, system design, prototyping and close liaison with web developers to handover design specifications for Budgeting Forecasting System (BFS) for Finance
- Delivered efficient communication and organisation to enable smooth maintenance of SMART CRM application and DREAM Accounts application on SQL Server 2000 platform
- Project lead migration from Informix database to SQL Server 2000 - responsible for conversion of all database scripts including stored procedures, triggers, indexes, data cleansing
- Conducted business analysis and feasibility of developing Intranet site using latest ASP.net methodologies and implementing best practises using Microsoft proven .net framework
- Gained first hand knowledge of key IT systems life cycle including project planning,
business process analysis, system design, data modelling as part of Business Solutions team working on Online ticketing and E-commerce systems
- Participated in board meetings, technical cargo workshops and ensured technical documentation was reviewed and signed off by senior managers
- Worked on BA’s largest development project in 2000 - ASCENTIS, undertaking in systems analysis/ business process change management and business process documentation.
- Delivered high-level reports and documentation for senior managers. Produced manuals for team on potential new working practises including OO analysis and design
- Chaired several senior meetings with external suppliers and users of ASCENTIS cargo project and ensured sufficient organisation and administration was present to get parties around the table
Obtained 2.1 - BSc (HONOURS) INFORMATION SYSTEMS AND COMPUTING