Digital Media Strategist
Xite Live Integrated Marketing Consultancy
Total years of experience :0 years, 10 months
Responsibilities included:
- Working collaboratively with the team to guide strategy, leveraging client input, industry research and historic campaign knowledge to develop effective social media strategies
- Handling campaigns from start to finish, creating strategies, developing campaigns and finally implementing them
- Creating and maintaining excellent client relationships, understanding their requirements and offering customized solutions for them
- Managing pages and monitoring interaction across all relevant social platforms (Facebook, Twitter, Instagram, Pinterest, YouTube, Google Plus, etc.)
- Creation of bi-weekly content calendars based on the best suited content strategy for a client
- Curating, creating, publishing and sharing daily content across all social media platforms
- Creating, managing and monitoring of highly targeted social paid ads
- Measuring and reporting performance of digital marketing campaigns through monthly analytic reports
Modules Studied: Economic and financial aspects of business, Principles of marketing, Marketing intelligence, Personal and professional development, Human resource management, Market research, Branding and integrated marketing communications, Buyer behaviour, E-marketing strategy and social media, Marketing strategy and planning, International marketing, Creative advertising and promotion. Graduated with First Class Honours Received undergraduate prize for 'Best overall performance in Marketing'