Product Sales Expert-VAS & Mobile Internet Solutions
Comverse Network Systems India Private Limited
Total years of experience :21 years, 9 months
• Reporting to AVP-Global VAS Sales & Head-VAS Sales (APAC)
• Handling Pre-Sales activities for various VAS solutions - Mobile Internet Hub, Messaging & Voice solutions.
• Product areas include Mobile Internet Gateway, PCRF/EF, Content Adaptation, Video Optimisation, Data Charging, Dynamic Congestion Management, SMSC, MMSC, Voice Suite services, Call Completion.
• Completely responsible for customers across India, Sri Lanka, Maldives, Nepal, Bhutan & Gulf.
• Responding to RFP/RFI/RFQ’s, preparing BOM/BOQ, Solution documents, SOCs in co-ordination with Product teams and ensuring maximum compliance to RFP requirements.
• Influence RFP requirements by early engagement with the customer & sharing feature inputs, explaining the values & benefits.
• Explaining the proposed solution to various stakeholders within customer-Network/Technology teams, Techno-commercial, Business teams (Mobility, Enterprise etc) by way of PPT, White-Board discussions, TCO analysis, case studies etc.
• Working closely with the back-end teams (Product, Project, Delivery, Support) in estimating the overall project costs & getting commitments.
• Preparing the pricing as per the Company/BU policies & input from account teams.
• Sharing the Best Practices(Win analysis) within the APAC & Global teams.
• Business development for Existing & New customers by way of identifying the customer needs & presenting product portfolios, up-selling new features, conducting POCs etc.
• Influence Product roadmap as per the feature requirements from customers.
Major Projects
• Tata Teleservices Limited (TTSL) SMS RFP- 60, 000MDA/sec, Hybrid SMSC(CDMA/GSM), Advanced Personal services, Charging Gateway, IP-SM Gateway & RCS solution
• Dhiraagu Multi-VAS proposal-MMSC, Voicemail, IVR, USSD GW, Call Completion
• Dialog Sri Lanka Multi Service Proxy RFP for Mobile Internet Gateway, CA, VO, PCRF/EF, Ad-insertion, Content Filtering.
• Reliance Industries Limited-PCRF RFP for LTE Network
• Reporting to Deputy General Manager, VAS Data Platforms & Technology Planning - Corporate
• Complete planning & implementation activities of GSM VAS Data Platforms - SDP(Service Delivery Platform), Mobile Internet GW, CBC(Cell Broadcast), DSTK(Sim Tool Kit), DM(Device Management), MMSC.
• Developing VAS eco-system around SDP - Content Partner integration & content management, Handset info management through integration with DM, Portal design, analyzing the existing VAS setup & migrating/integrating to SDP to reduce TTM for new services, lifecycle management of SDP, working with Business teams to create new promotions, MIS.
• Co-ordination with Cross-Functional-Teams(CFT) for launch of VAS Platforms right from the raising the Business Requirement Specifications (BRS) to solution discussion on multiple interfaces to implementation & following up with vendor for resolution.
• Working with Business Teams for new exploiting features in VAS platforms & developing a VAS Eco-System around the different VAS platforms to enable quick uptake by customers for different VAS services & ensure return on investments.
• Preparing new feature requirement specs & co-ordinating with vendors for implementing the same.
• Seamless extension of VAS Data Platforms to MVNO’s.
Major Projects
• Planning & Implementation of Huawei Service Delivery Platform(SDP) & Mobile Internet Gateway.
• Planning & Implementation of Innopath Device Management(DM) Solution.
• Planning & Implementation of Phoney Tunes Cell Broadcast Center(CBC) solution.
• Extension of GSM SDP for TTSL CDMA & MVNO customers.
• Integration of DM & Mobile Internet GW platforms for MVNO’s.
• Enabling of SDP Content Portal & Proxy on 1st Android phone launched in India - Samsung Galaxy
• Enabling SDP as a central nerve-system of TTSL 2G & 3G VAS services with various platforms/services like USSD GW, CRBT, IVR, 3G VAS platforms & various 3rd party applications using SDP as a single point of integration for entire TTSL network.
• Reporting to Head, Telecom Management Solutions - Multimedia Unit and dotted line reporting to Head Technical - KAM Vodafone/ Tata Teleservices Ltd/ Mobitel/ Etisalat.
• Responsible for responding to RFP/RFI, SOCs, creating end-to-end solutions for operator’s Business Support System (BSS) and OSS domains within areas like Charging(IN), provisioning, Mediation.
• Customer Solution Lifecycle Management including pre-sales technical support, support to tenders, change requests, analyzing the customer’s business requirements and suggest an appropriate solution etc.
• Handling new sales, expansions - preparing BOQs, Scope of Work, High level solution document, effort estimates for the suggested solutions.
• Assist the Project Manager (PM) in securing the best possible & cost-effective resources for the solutions across different Market Units.
• Evaluate 3PP products to be used in the solution (in co-operation with product manager)
• Knowledge Transfer/Handover to the local Solution managers/ Architects & PM.
• Support business planning by preparing Business cases/models, participating in Pricing discussions, forecasting and follow up process hand-in-hand with the KAM Team
• Portfolio Management, including coordination of Market Unit India & Srilanka requirements towards BU roadmaps.
Major Projects
• Vodafone India CS3.0 (IN) CP1 to CP6 Upgrade
• TTSL GSM VAS RFP - Charging GW & Provisioning Solutions
• Etisalat India (Swan) IN RFP
• Mobitel Srilanka IN RFP
• Reporting to Head Engineering & Core Network
• During the tenure of approx 5 years, I graduated from being a Switch Engineer performing Shift duties to leading a team of 2 Engineers for managing Prepaid IN & allied platforms.
• Completely responsible for the Prepaid system - RFP creation, Vendor Selection, Implementation & Operations, Business case preparations for identifying new offerings, in-house product development using UNIX shell scripts.
• Responsible for UCB (USSD Call BACK), IMS (IN Mediation Server), Instaroam (Roaming extension solution).
• Additionally responsible for Core Network, SMSC, MCA (Missed Call Alert System)
Major Projects:
• Migration of Siemens IR 6.2 IN to Comverse 4.6 RTBS Prepaid System
• Implementation of IN Mediation Server(IMS) for online content charging:
• Deployment of ZTE ZXG10 SMSC
• Deployment of USSD Call Back solution
• Siemens MSC/HLR/VLR SR9.1 to SR11.0 upgrade
• Deployment of XIUS InstaRoam Roaming extension Platform
Passed the Bachelor's Degree in Electronics with Distinction & secured 2nd Rank in Shivaji University comprising of 27 colleges.