Priya Feroze, IT Product Manager

Priya Feroze

IT Product Manager

Emirates Airlines

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing and System
Experience
18 years, 8 months

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Work Experience

Total years of experience :18 years, 8 months

IT Product Manager at Emirates Airlines
  • United Arab Emirates - Dubai
  • May 2019 to April 2020

 Defining As -Is and to- be process
 Requirement Elicitation, Analysis and Delivery
 Stakeholder management, conduct workshops and /SPOC for technical team
 Involved in the transition from traditional to agile methodology
Work with internal customers to analyze the needs and align product roadmap to strategic goals
- Define Product roadmap, Vision and implementation strategy in line with company vision
- Asses value, prioritize stories with maximum value aligned to product strategy
- Drive end to end feature delivery
 Responsible for Product backlog and Sprint delivery
 Backlog grooming and ensuring user stories and acceptance criteria are Ready for the team
 Available for any queries from the development team
 Bridge between the business and the technical team on ensuring to meet the expected output at the end of sprint
 Test and review output of each sprint
 Prioritize user stories to ensure highest value is provided to the business

Sr. Business Analyst/ Product Manager at TVS Next
  • India - Chennai
  • January 2018 to April 2019

- Responsible for end-to-end identification and delivery of features
-Cross - functional team management
Backlog Management, grooming and prioritization
- Author Features, User stories & acceptance criteria
- Agile scrum framework for drive and deliver release
- Responsible for delivering the right valued product at the end of each sprint
- Liaise with other counterparts to ensure alignment of vision

IT Business Analyst at Emirates Airlines
  • United Arab Emirates - Dubai
  • May 2012 to November 2017

- Requirement gathering, analysis, documentation, stakeholder management
Provided consulting service to the business by utilizing domain expertise and recommend initiatives where Emirates IT could add value through high level enterprise information management and business intelligence solution design
- Understand business strategy and work with the relationship managers to develop initiatives and present them to decision makers within the customer business unit
- Monitor changes in the IT domain and in the customers’ business environment. Regularly and proactively review how these changes might impact Client IT’s ability to improve its services. Liaise with relevant IT departments to ensure that changes in customers’ business landscape is reflected in the overall business architecture technology and applications
 Conducted stakeholder interviews and facilitated meetings with project teams
 Translated business user concepts and ideas into comprehensive business requirements and design documents.
 Interacted with executive management level (DSVP, SVP and VP ) as well as with team members(Technical team)
 Create prototypes / mockups / wireframes for the proposed system
 Present the scope and features, to the executive team
 Manage team throughout the development cycle
 Ensure the proposed business solution will deliver the expected benefit and ensure end product aligns with the business strategy
 Act as a product evangelist to build awareness and understanding
 Represent the company by visiting conferences to solicit feedback on company products and services
 Provide inputs to Sales and Market Development initiatives, such as- Requests for Proposals/Requests for Information
 Application demos, presentations and pre-sales related workshops- Business cases and proposals

Alliance Product Consultant at Transsys Solutions
  • United Arab Emirates - Dubai
  • March 2011 to May 2012

• Handled the task of product related marketing activity
• Responsible for maintaining relationship with internal and external business partners
• Work with marketing communication to strategize product positioning
• Develop Marketing presentations, collaterals and direct mailers
• Market research and competitor analysis
• Represent the product in conferences and promotional activities
• Overlook the online marketing activities
• Worked with customers to ensure smooth delivery, implementation and customer retention

Marketing and Presales Consultant at mahindra satyam computer services limited
  • India - Chennai
  • May 2007 to June 2010

• Responsible for participating in Marketing/Strategic planning & demonstration of solutions to customers
• Built and managed the marketing team preparing collaterals, presentations, whitepapers and market research for the sales team
• Client presentation, road shows, Proof Of Concept coordination, representing the Business unit in conferences
• Track performance and profitability of the business unit and review the same with top management
• Developed an Intranet website for the Business unit
• Part of the Corporate Website analysis and SEO team

Presales Consultant at Bahwan Cybertek
  • India - Chennai
  • December 2004 to September 2006

• Initiated pre-sales activities, consulting services and prepared proposals
• Work with global sales managers to provide pre/post sales support
• Presented the company products to clients - Showcased drivers and value that supported the business case for the total cost of ownership to the customer
• Created and delivered effective presentations and sales tools for the sales team
• Lead Tele- marketing team and manage the new professional services initiative
• Initiated the first corporate communication activity developed the in-house magazine
• Market Research, Customer and Competitor Analysis
• Represented the company in conferences and road shows
• Coordinate all marketing, advertising and promotional activities

Proposal Support consultant at HTC global services pvt.ltd.
  • India - Chennai
  • July 2003 to November 2004

• Preparing Presentations for Sales & Business Development Team
• Market Research and Analysis
• Collateral preparation and coordination for promotional events and conferences
• Managed and trained the telemarketing division
• Team member of Sales force Automation tool implementation, testing and training

Asst Manager Business Development at DSQ software
  • India - Chennai
  • April 2002 to June 2003

• Mange and Develop Tele callers database
• Handle market research and sector analysis
• Generate new business with focus on helpdesk activities
• Focus on Telecom, Insurance, Software services, Retail, Leisure as key target sectors
• Capability Document preparation, Proposal generation

Team Leader at wipro bpo
  • India - Chennai
  • June 2000 to March 2002

• Managed a team of 25 inbound telesales and 10 outbound telesales professional
• Recruit and train sales support team
• Monitor call handling and call logging capability of the agents
• Monitor after sales service with customers

Education

Master's degree, Marketing and System
  • at Loyola Institute of Business Administration
  • April 2000

Specialties & Skills

Customer Retention
Proposal Support
Product Demonstration
Microsoft Office
MS Office

Languages

English
Expert
Hindi
Intermediate
Japanese
Beginner
French
Beginner

Training and Certifications

Certified Scrum Product Owner (Certificate)
Date Attended:
July 2018
Digital Marketing (Training)
Training Institute:
Edu Kart
Date Attended:
April 2012
Multimedia Suite of Products (Training)
Training Institute:
Multimedia
Date Attended:
August 2002

Hobbies

  • Special Education