Sales and Trade Marketing Analyst
Reckitt Benckiser Arabia
Total years of experience :17 years, 11 Months
Reporting directly to the MENA Sales Director, responsible for all Sales and Trade Marketing Reports
Financial analysis of In Market Sales (IMS), preparing forecasting, identifying trends
Develop in-depth sales analysis reports and dashboards by country, channel, category, brand and SKU
Monitoring brand performance vs. KPIs, via IMS, Share Of Shelf (SOS), penetration, presence and availability
Providing revenue analysis for top management to highlight opportunities and threats related to IMS and execution and to better understand market trends
Tracking and reconciliation of trade spend budget metrics versus forecast and targets to ensure monthly target is met by brand by SKU
Balance Score cards / Monthly Trade Marketing Canvas Brief compilation, publishing to cross- functional teams (Finance, Sales, Trade Marketing, Marketing, Supply & Demand)
Analysis of Nielsen reports regarding market, volume and value shares
Data and intelligence management for the Gulf Region (Nielsen, Distributor, Market share)
Weekly Share of Features (SOF) for competitor analysis of in-store activities and initiatives
Liaison with Sales Managers on their monthly Sales Activity, store checks and follow ups, monitoring display of products in stores across the UAE, ensuring promotional program is implemented in-store
Collaboration with the marketing team on BDIs and monthly planning, building brand image
Working closely with the Supply and Demand team to increase the accuracy of stock days level
Coordinate quarterly sales reviews, Annual Operating Conferences (AOP)
Conducting multi-lingual interviews, questionnaires on focus groups for projects within the Financial, Pharmaceutical and Integrated Facilities Services Sector
Market mapping, Market Intelligence, Market Trends
Analysing, surveying, translating complex findings - Identifying Strengths, Weaknesses, Opportunities and Threats
Evaluating Research and interpreting data, identifying key issues
Disseminating results and Presenting findings
Analysis of EMEA Information tendencies and practices
Working closely with the senior management to restructure the information and business systems
Interpret business needs and translate them into operational requirements, acting as intermediary between consultants and technical team
Establishing the technical vision and analyse trade-offs between usability and performance needs
Primary point of contact for all Korn/ Ferry and Futurestep employees within the whole of the EMEA region
Proactively communicate and collaborate with consultants to analyse functional requirements
Strong analytical and technical skills to identify the application and work flow related issues
Liaison between the business units, technology teams and support teams to reconcile conflicts
High levels of confidentiality and understanding of client queries, whilst dealing with often sensitive data
Reporting to the Project Manager, responsible for all pre-launch website testing
Working closely in a collaborative environment with Designers, Product Developers, Creative directors, Managers to build new Web Application, site and Virtual Brand for Gumtree (www.gumtree.com)
Identifying Client expectations, Business requirements, Risks to be mitigated, Contractual obligations
Architecting and managing Application usage scenarios, scalability, stress, load, performance and Unit tests,
Consolidating, analysing and reporting test execution results, re-prioritize re-execute them as needed.
Made recommendations, prior to application modules executions, provide the final go/no-go
Online Media Analysis, Market Analytics, Research and E-Marketing, translate Google Analytics metrics
Conducting multi-lingual interviews, questionnaires on focus groups for projects within the Financial, Pharmaceutical and Integrated Facilities Services Sector
Market mapping, Market Intelligence, Market Trends
Analysing, surveying, translating complex findings - Identifying Strengths, Weaknesses, Opportunities and Threats
Evaluating Research and interpreting data, identifying key issues
Disseminating results and Presenting findings
Reporting to the Project Manager, responsible for all pre-launch website testing
Responsible for corporate Client Relationship Management of GMAC, UBS, Swissport, Mövenpick and SBB
Organise and plan training schedule and materials as well as carrying out the business specific education
Coaching and training of new and current employees working on 1st level for the business process
Provide Key Performance Indicators, Service Level Agreements and Quality standards
Reporting to the County Manager, responsible for analysis of the spare part market and advising on procurement
Maintaining contracts with vendors regarding orders, new products, market conditions, and trends
Ensuring continuous improvement in procurement operational processes
Process simplification and compliance based on key metrics & taking remediation action as required
Working together with Accounts Payable until the supplier is paid
Keeping track of the stages through which each order is routed until receipt and payment
King's College London is one of the top 25 universities in the world and the fourth oldest in England which has been awarded the title of ‘University of the Year 2010/11’ Dissertation title: The Controversy of Economic Growth and Ecology in the Shadow of the International Power-game. Russia as a Prime Example. Principally I was investigating how energy issues are bound together with security issues and security with climate change with the latter bringing the risk of tensions over the World's ever scarcer energy resources. Main Modules: -Foreign Policies of the European Union -The Political Economy of International Migration -Globalisation & Social Movements in Europe -European Identities and the EU -European Union: History, Institutions
The institution trains experts who are fluent in at least two or three foreign languages, have an in-depth understanding of both the theory and practice of international trade, international marketing and business enterprises, international finance and money markets, the European Union, logistics, and total quality management. Main Modules: -Microeconomics -Macroeconomics -Statistics -Quantitative Methods -Economic Analysis -Marketing -Logistics -PR and Media Studies -Cross-Cultural Communication -Sociology
Ranked 6th best in Europe and 25th in the world in 2010 it is one of nine German top-universities (elite universities) to win in the German Universities Excellence Initiative, a national competition for universities organized by the German Federal Government.
Baccalaureate Examinations at the age of 18, in 5 subjects
