Assistant Marketing Manager
Pure Gold Jewellers
Total des années d'expérience :11 years, 5 Mois
Branding & Marketing
▪ Oversee all retail, digital, e-commerce branding, PR and marketing communication initiatives across GCC
▪ Develop marketing calendar, sales promotions and brand building activities in direct coordination with the CEO
▪ Responsible for editorial direction, design, production and distribution of all publications for traditional and digital channels
▪ Assist in ensuring brand consistency of communications and collateral
▪ Lead projects assigned such as cause-related marketing and special events
▪ Conduct regular training for the sales staff on marketing and promotion changes & requirements
▪ Effective monitoring of loyalty program (Royalty Rewards) across GCC
Content Creation
▪ Social Media content direction to be given to the agency on a monthly basis
▪ Create monthly and quarterly newsletters to maintain effective internal communications across company functions for all relevant updates and events
▪ Create content for email & SMS marketing
▪ Creating monthly content for the Chairman’s personal social media accounts
Campaign conceptualization & execution
▪ Manage brand marketing campaigns from conception to completion working closely with PR, Social Media, Digital Marketing, CRM and Product to develop effective 360 campaigns within agreed timelines and budget
Public Relations
▪ Manage all PR campaigns for product launches & sales promotion
▪ Arrange exclusive PR campaigns for CSR activities for the Chairman
Vendor management & Customer Communication
▪ Prepare, evaluate RFPs & RFQs proposals, quotations and contracts
▪ Handle community management, replying to all the customer queries & suggestions through social media & emails
▪ Manage E-commerce website. Track & deliver all online orders received from the E-Commerce portal
▪ Vendor management - publications, media relations, agencies and third-party vendors for marketing requirements across GCC
Digital Marketing Executive
▪ Launched full digital presence - social media, website & e-commerce.
▪ Led the digital asset creation project for all the furniture and household products (3000+ products)
▪ Planned creative digital campaigns to drive footfall in stores and traffic on website and e-commerce
▪ Relationship management with all marketing partners like - creative agencies, designers, photographers, event managers,
influencers and bloggers
Key Highlights
E-Commerce
▪ Conceptualized and launched the e-commerce website for UAE
▪ Maintained the daily synchronization between offline and online pricing and promotions
▪ Created mobile optimized content for entire product portfolio
Website
▪ Developed 3 new websites - UAE, KSA and Bahrain based on local country requirements
▪ Maintained e-catalogue on website with regular product updation and other content
▪ Reduced website bounce rate by monitoring web analytics regularly to understand consumer journey
▪ Monitored SEO and Google AdWords to ensure good search performance
Social Media
▪ Created brand pages on social media channels - Facebook, Instagram and YouTube
▪ Developed engaging and locally relevant content to build social media audience
▪ Managed overall digital and content marketing calendar aligned with each country’s events
▪ Conceptualized and hosted customer gatherings at retail stores through social media
▪ Audited content to identify top performing posts and implemented learnings
▪ Liaised with retail and sales team to plan weekly content creation
Bachelor's degree in Mass Media - specialization in Advertising