Senior Manager International Business
VIPIL
مجموع سنوات الخبرة :17 years, 11 أشهر
Responsibilities :
•Prepare business plan for SBU -Middle east and African market
•Consult and collaborate with distribution partners from all the countries and develop long term strategy to gain maximum market share for the brand.
•Prepare country wise sales budget for the year for all the brands separately and phase product forecasting accordingly
•Plan and strategies with existing distributor to increase the width and depth of brand reach in order to maximise market share and achieve the desires sales target.
•Plan and implement all marketing and promotional activities to support the sales goal achievement.
•To design all ATL/BTL activities as pet the countries requirements.
•Devise POS's and collaterals requirements as per the country sensitivity to various artworks and images.
•To train distributor works force on the lines of consultation sales approach to achieve maximum manpower productivity.
•Identify and expand to new African countries by partnering with leading distribution houses of the respective countries.
•To identify the scope of new category development in order to reach to wider consumer base.
•Collaborate and communicate with marketing team regarding the implementation of brand strategy as per the need of the specific country
•Keep an eye on Competition moves, activities, and plans and market trends.
•Presenting the complete analysis of monthly sales and plans to top management on regular basis
•Motivate and engage members of distributors sales team through effective communication and feedback
•Lead, train and develop a team of almost 300.
Achievements :
•Added 5 new African countries in last financial year.
•Successfully launched new brand/category in key markets which added to overall growth and market share.
•Identified and sealed deals with few OEM customers which improved the overall expected bottom line.
•Added various innovative channels like e-commerce, home shopping Tv channels which gave great top line returns.
Responsibilities :
•Prepare country wise sales budget for the year for all the brands separately.
•Prepare complete business plan, sales promotions and activities as per the country requirements and ensure that each market implement the same effectively to achieve the desired sales objective.
•To have through discussion with distributor teams in each country and design proposals for ATL/BTL activities.
•Plan and strategies with existing distributor to increase the width and depth of distribution in order to maximise market share.
•Scout for new markets and to make complete business proposal with ROI calculations to new prospective distributor
•To analyse the product range performance and liaison with design and development team to arrive at new collection for the year.
•Range wise product forecasting to ensure consistent supply of required goods to our business partners.
•To identify and develop new sales strategies to effectively grow the market
•To plan various promotional activities in discussion with key channel partners.
•Collaborate and communicate with marketing team regarding the implementation of brand strategy as per the need of the specific country
•Keep an eye on Competition moves, activities, and plans and market trends.
•Presenting the complete analysis of monthly sales and plans to top management on regular basis
•Motivate and engage members of distributors sales team through effective communication and feedback
•Lead, train and develop a team of almost 200
Achievements :
•Middle east international business for the first time achieved a business turnover of USD 50 Mn in retail terms.
•2 of our Middle east distributors were awarded fastest growing distributors globally.
•Studied the market potential of products in youth category like backpacks/business cases, handbags etc and presented the white paper on same to top management
Responsibilities :
•Formulating business plan for retailing activities in the region in consultation with top management
•Plan for retail presence expansion based on gap analysis, current market cluster potential of the cluster and future growth and development.
•Do complete ROI assessment for each of the retail projects planned for the region.
•Business planning and analysis for assessment of revenue potential in retail business opportunities.
•Analysing & reviewing the retail market dynamics and communicating the same to the sales teams for accomplishment of the business goals.
•Manage the retail business development and operations of the company for the states of Karnataka and Kerala.
•Prepare annual top line budget for the region as per the discussion with top management.
•Ensure bottom line achievement as per the discussion with top management.
•Liaison with landlords, mall management and internal legal team to sign the lease agreement for the store.
•Establishing new stores/ set-ups from scratch after in-depth study of market
•Liaison with VM and retail project teams for store layout and interior design.
•Planning merchandise mix for Key Accounts such as Lifestyle, West Side, Landmark, Shoppers Stop, Central, and other hyper markets like Spar, Metro etc.
•Stock forecasting to ensure optimum inventory levels to meet the market requirements
•Lead, Train and develop a team of 100.
•Creating appropriate communication plans, planning tactical campaign and ensuring its implementation.
•Liaison with various event management companies for the launch activities of new stores.
•Liaison with marketing team for various BTL activities and POS’s.
•Ensure maximum brand visibility and market shares in all departmental and hypermarket stores.
•Ensure all company and franchise run stores SOP’s are adhered to as per VM guidelines.
•Managing data base for effective targeted communication and activation plans to create better brand engagement and interactions.
Achievements :
•As a team we managed to open maximum number of new EBOs almost 10/year which plugged almost all high visibility/demand gaps in retail space.
•With addition of these many stores each year we managed to deliver over 100% growth for the retail/modern trade channel consistently for 2 years.
•Our stores were awarded for best BTL/POS implementation
•Due to my consistent performance i was selected to be in the core team to develop retail SOP's and incentive programme which was implemented country wise.
Area Sales Manager :
July 2007 - June 2008 (1 Year), Tamil Nadu, India
Responsibilities :
•Manage sales and distribution network for one of the biggest sales turnover (Value/Volume) for the country.
•Prepare Annual sales budget and monthly sales plan as per the discussion with top management
•Devise various sales promotion and tactical targeted plans to achieve the sales budget.
•SKU wise demand and forecast planning to ensure improved inventory turnover ratio.
•Liaison with manufacturing plants, logistic teams, and other branches for timely supply of required goods to ensure minimal sales loss .
•Liaison with central team for various brand building exercise and effective implementation of the same at state level.
•Ensure division profitability by effectively and efficiently managing various liability heads.
•Collecting and sharing market intelligence data and reports with management.
•Set out clear goals for the team member . Encourage and motivate and reward them to deliver high performance .
•Lead train and develop a team of 50 people.
Achievements :
•Our team delivered sales growth of 32% which was highest for the state in last 15 years.
•As team we could grew the distribution network by 20 % . One of the highest new account acquisition by any state
•The state was adjudged as the best managed team in terms of sales and inventory.
Responsibilities :
•Manage sales and distribution network for the state of Jharkhand.
•Prepare annual sales budget and design sales activities and promotional plan to achieve the budgeted sales.
•Optimal utilization of (manpower and infrastructure) resources to maximize the reach, width and depth of distribution
•Rationalization, Up-gradation and Expansion of distribution network to maintain market discipline, increase market share and improve Brand image
•Keep an eye on Competition moves, activities, and plans.
•Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members
•Lead, train and develop a team of 25 people
Achievements:
•During this one year our team delivered a phenomenal growth of 43% which was highest for any state in the country.
•We as a team could achieve 25% additional market coverage, substantially improving our market share and distribution reach
Chief Co-ordinator for the BIM Annual Conference “Crescita” 2005. Runner up in the “MARWAR”, A Simulated Marketing Warfare Game at BIM, Trichy. Adjudged “Bull of the Day” in the Simulated Stock Market Game at BIM, Trichy. Member of BIM Student Council
