Shop Manager & Senior Commercial Planner
Rocket Internet GmbH
Total des années d'expérience :2 years, 5 Mois
Rocket Internet GmbH, Shop Manager & Senior Commercial Planner, August 2012-Present
• Launching Jumia website the biggest online shopping mall in Egypt including Electronics, Fashion and more.
• Managing team of 10 including online, and offline marketing and giving them input on all our marketing channels they need to work on day by day
• Discuss weekly with our buying department which products, category or subcategory we would promote based on margins, pc1, pc2 and ideology behind pushing them.
• Planning & Implementing weekly marketing plan for all online and offline marketing tools as well as all online marketing ads such as GDN, SEO, SEM and Facebook Ads
• Planning yearly seasonal marketing campaign for fashion department
• Merchandizing and optimizing Jumia fashion to increase our sales on daily basis
• Analyzing the results of our different promotions we had online and offline and communicate it, on weekly basis to the management team
Ericsson Egypt, CU NEA communications manager, communications department July 2010-December 2011
• Developed internal communication such as weekly newsletters, daily announcements, and internal Casual meetings with all Employees and leadership team within CU NEA.
• Implemented Quarterly meetings with all Employees within CU NEA to update them on Ericsson RMEA and NEA financial updates and targets for each quarter.
• Acted as the spokesperson for CU NEA Leadership Team internally and externally
• Implemented Marketing events co branded with External Stakeholders, and customers such as Mobinil, Etisalat, Vodafone, Zain and MTN Sudan
• Implemented Ericsson brand guidelines internally & Externally
• Constructed Media Relations within all press /media about Ericsson NEA.
• Implemented the Corporate Social Responsibility strategy by rolling out key community projects in Egypt; including but not exclusive to: Corporate Programs, Sponsorship of events.
• Generated news coverage for the company building on its success and brand perception in the region.
Ericsson Egypt, MUNAF business analyst, consulting department February 2010
• Assisted my team member and manager in developing regional transformation projects.
• Developed VPN (Virtual private network) proposal presentation for Mobinil operator.
• Implemented a cohesive comparative presentation on global telecom consulting companies serving RMEA (Regional Middle East and Africa), identifying the top 10 consulting companies' market share and revenues in comparison to Ericsson consulting.
• Constructed mobile benchmarking presentation covering all operators within Egypt and Sudan including each operator's operational performance.
• Conducted a presentation on the North African mobile telecommunications business and studied each countries different market dynamics.
Internship Experience
IMS (Integrated marketing solutions), marketing consultancy department june2009
• Worked with 3 projects through out the training period.
• Changed Namaa Construction branding image with my team workers to help them have stronger effective position.
• Developed plans for Grand heights compound (Kwadico) on how to enter the Egyptian market.
• Critiqued a whole project for the Arab African bank competition on their ability to enter Dubai universities.
Novartis pharmaceutical Industry, marketing department trainee June 2007
• Handled day-to-day marketing activities
• Attended T.V and Radio ads seminars for Novartis Products
• Gained more successful understanding for promoting Pharmaceutical products.
• The American University in Cairo, Bachelor of Business Administration Specialized in marketing concentration, graduated fall 2009 with GPA of 3.764/4 Major GPA: 3.878
• Modern Education School, IGCSE Egypt, 2005