Lana Cattan, Account Director

Lana Cattan

Account Director

Memac Ogilvy

Location
Jordan
Education
Higher diploma, Post Graduate Diploma in Global Management
Experience
12 years, 8 months

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Work Experience

Total years of experience :12 years, 8 months

Account Director at Memac Ogilvy
  • Jordan - Amman
  • April 2017 to January 2019

Key industries & accounts:
Telecom; Zain | Real estate; Campbell Gray Living | Tourism; Jordan Tourism Board
Hospitality; Hilton Dead Sea Resort and Spa | Automotive; Mercedes-Benz, Lada
• Leading a team of 10 professionals in a unique agency structure and from all communication disciplines; advertising, social media, PR and creative and ensuring their continuous development.
• Playing a pivotal role in the strategic development and growth of client brands and businesses.
• Planning and executing communication plans from branding to 360 advertising for all clients and insuring the smooth running of all strategic, creative, media and production jobs.
• Developing communication plans and project plans including complicated schedules and budgets of up to 1 million USD.
• Cross-selling the agency’s offerings.
• Forging profitable relationships with a diverse client base resulting in better creative work and revenues.

Senior Account Manager at Memac Ogilvy
  • Jordan - Amman
  • January 2014 to April 2017

Banking; Arab Bank (Regional) | Airlines; Royal Jordanian (International)
FMCG; Teeba
• Led and trained a team of 2 advertising account executives and ensured their continuous development.
• Planned and executed 360 advertising campaigns and insured the smooth running of all strategic, creative, media and production jobs.
• Remotely worked with international Ogilvy offices to insure the smooth running of all jobs in all countries.
• Planned and executed a successful event in Egypt for the launch of Arab Bank Elite program for 500 VIP attendees.
• Forged profitable relationships with a diverse client base resulting in better creative work and revenues.

Account Manager at Memac Ogilvy
  • Jordan - Amman
  • January 2011 to December 2013

Key industries & accounts:
Automotive; Mercedes-Benz | Retail & shopping malls; Taj Lifestyle & The Boulevard
Real estate; Abdali Investment and Development, Saraya Aqaba
• Led and trained a team of 2 advertising account executives and ensured their continuous development.
• Planned and executed 360 advertising campaigns and insured the smooth running of all strategic, creative, media and production jobs.
• Co-planned and executed the launch event of Abdali and the Boulevard which was attended by his Majesty King Abdullah II and a few public events thereafter.
• Forged profitable relationships with a diverse client base resulting in better creative work and revenues.

Senior Account Executive at Advize Grey
  • Jordan - Amman
  • September 2009 to December 2010

Key industries & accounts:
Retail & shopping malls; Taj Lifestyle | Oil & gas; Total - Jordan
• Managed all aspects of branding and advertising campaigns for multiple clients.
• Consulted clients on strategic plans and communication activities for best ROI results.
• Developed project plans, budgets and timelines.
• Negotiated contracts with clients and suppliers.

Project Manager at Conxepts Event Management
  • Jordan - Amman
  • January 2008 to December 2008

• Contributed in the startup of the company, business and marketing plans and hiring of the staff.
• Planned projects and processes and executed them successfully.
• Designed the events, the setups and the environment to cater for each special event.
• Prepared feasibility studies, budgets, proposals and contracts for clients and suppliers.
• Established and maintained project communications with manager, internal team and clients, as well as with event vendors (production, décor, photography, travel, etc.)

Project Manager at Design Jordan - Industrial / product design
  • Jordan - Amman
  • August 2006 to April 2008

• Defined project and product needs, wrote design briefs, proposals and contracts.
• Prepared projects’ work plans,
• Monitored and controlled project deadlines and timely delivery of design projects.
• Managed design processes and sessions and prepared and conducted design presentations to clients.
• Coordinated with the agency team, consultants, clients and external service providers.

Graphic and industrial designer at Design Jordan - Industrial / product design
  • Jordan - Amman
  • October 2005 to July 2006

Working as a team member with a group of designers for graphic and industrial design projects; - Research. - Analizing research and defining design problems. - Brainstorming and ideation sketching. - Developing and refining concepts. - Preparing presentations for clients.

Education

Higher diploma, Post Graduate Diploma in Global Management
  • at Thunderbird School of Global Management
  • May 2009

Courses included: Global Enterprise, Cross-Cultural Communication & Negotiation and Global Political Economy

Bachelor's degree, BA in Graphic Design
  • at Yarmouk University
  • June 2006

Specialties & Skills

Marketing
Branding
Advertising
Communications
Planning
Strategic Thinking
Creative problem Solving
Project Management
Design skills and eye for details
Planning

Languages

Arabic
Native Speaker
English
Expert
French
Intermediate

Training and Certifications

Introduction to Psychology (Training)
Training Institute:
University of Toronto
Date Attended:
July 2017
Duration:
20 hours
European Advertising Certificate (Training)
Training Institute:
EACA International School of Advertising & Communication
Date Attended:
September 2012
Duration:
25 hours
25 hours covering the fundamentals of the brand communication process. (Training)
Training Institute:
ACA International School of Advertising & Communication
Date Attended:
January 2012
Marketing and advertising tools and strategies (Training)
Training Institute:
Ogilvy Action Academy Webinar Training
Date Attended:
March 2011
Duration:
12 hours
Ogilvy Digital Workshop (Training)
Training Institute:
Memac Ogilvy
Date Attended:
July 2011
Duration:
16 hours
85 hours of training on various management skills and tools (Training)
Training Institute:
U.S Agency for International Development (USAID) - Tatweer Project
Date Attended:
January 2007
Project Management Training and PMP Certification Program (60 hours) (Training)
Training Institute:
Method Corporation for Project Management Training
Date Attended:
September 2007
Ogilvy essentials: Online self-paced course covers Ogilvy’s approach to marketing and advertising (Training)
Training Institute:
Ogilvy Essentials
Date Attended:
March 2011