Account Manager
North55
Total years of experience :14 years, 7 Months
Key Accounts: The Ritz-Carlton, European Tour Golf Championship, Mubadala Development
o Build and maintain solid client relationships with key decision makers and stakeholders of the business
o Lead and manage strategic marketing campaigns, brand identity development and events
o Project manage all marketing collaterals from briefing through to production
o Work with the client to effectively plan strategic, creative and financial goals
o Develop activation and engagement ideas for campaigns and events
o Manage and direct the agency, partner agencies and all third party suppliers
o Monitor the performance of key projects and send out weekly reports to the client and stakeholders
o Develop relationships internally and externally to support and grow the organisation
o Working towards a set financial targets each month and generate new business
o Work closely with media partners to monitor the performance of any marketing activity
o Write press releases of successful case studies for the PR agency
o Update the Agency blog and social media pages with content and stories
Key Accounts: Dubai Tourism (DTCM), Meydan Hotels, Dubai Racing Club, Foodonclick.com, Saadiyat Beach Club
o Lead and direct the agency on campaigns, idea generation sessions and client presentations
o Working with clients to plan and map out a successful marketing campaign
o Ensure the campaigns remain true to the brief and kept within the timeframe and budget
o Craft a well-targeted brief that is informative and inspirational to the creative and planning team
o Work with creative and planning teams to develop and executing tactical campaigns and brand strategies
o Research and plan a variety of successful integrated campaigns
o Presenting strong creative executions, selling our ideas to the client
o Provide reports for key measurements of campaign activity
o Managing pro bono projects, which contribute to the Group’s KPI’s
o Liaising with Media publications and PR agencies to promote our successful case studies
o Identify new opportunities, researching the industries and working with the team to find leads
o Content management of the Agency blog, Vimeo channels, LinkedIn and Twitter profile
o Responsible for client budgets and performing a range of related administrative functions
Key Accounts: Kraft Foods Australia, Nestle, Sainsbury’s, Dorset Cereals, Rowse Honey and Fruit Bowl Snacks
o Manage and direct multiple projects across; brand packaging, stand branding and in-store communications
o Generate revenue opportunities across all aspects of the business
o Project planning and implementation through internal workflow
o Ensure all job components and approvals are chased by their due dates
o Manage the client’s budget, project managing all costs and activity
o Performance analysis of the whole process identifying highlights and lowlights of each project
o Build commercial awareness and demonstrate this through achievement of business objectives
Key Accounts: General Motors Canada, McCormick Spices, Speedo and P&G
o Manage and build, brand capability programmes, workshops and events for teams of 10 to 500 people in Marketing, Sales, Research & Development
o Work with the Marketing Directors in brainstorming sessions developing and executing tactical ideas
o Negotiate costs and supplies with third party suppliers and event managers
o Write and design a variety of presentations and collateral used for each programme
o Source innovative props and stimulus relevant to each programme
o Updating images on the company blog and social media channels
o Manage a variety of logistical and administrative tasks for each programme
o Facilitate, deliver and measure all new business and marketing activity across the group
o Development of proposals component’s; Market research, competitor analysis, case studies
o Project management of targeted mailers /events and prepare related material
o Measure and track all marketing and new business activity in the CRM database
o Retail audits and research consumer brands and competitors in the market place
The University of Huddersfield 2005-2009 2:1 BA (hons) Creative Advertising
Bradford College 2004-2005 BTECH Diploma Foundation Art & Design
St. Joseph's College, Bradford 1997-2004 A Level - Communication Studies (B) GCSE - A-C, Math, English and English Lit
A Level - Art & Design (C) A Level - Performance Studies (C) 9 GCSEs (A-C) Including Math & English GNVQ ICT - PASS