Regional Marketing Executive / Administrator
Currie & Brown
Total years of experience :3 years, 4 Months
Reason for leaving: Redundancy
Assisting in the development of corporate PR, contributing to the formulation of long-term marketing plans and the implementation of all regional marketing initiatives, events and activities, as directed by the Regional Managing Director. Regular co-ordination with the Group International Marketing Manager and international marketing team.
Main responsibilities
• Responsible for all internal / external communications within the regions offices
• Collating information and preparing the corporate regional newsletter
• Assisting with the administration and formatting of tenders and proposals
• Maintaining and updating the corporate database
• Event Management
• Creation and management of corporate marketing material and carrying out market research
• Developing, project managing, implementing and monitoring a variety of direct marketing activities, research and reporting.
Reason for leaving: Redundancy
Providing marketing and administration support for a sales team of three. Preparation of all marketing materials and market research for clients and agencies.
Main responsibilities
• Producing and preparing all media packs for online, print & TV for the titles represented by Intermedia
• Creating marketing research, using EMS software as and when required for clients, agencies and sales staff
• Preparing client proposals and presentations for print, online & TV; detailing the cost to advertise
• Updating website
• Sending out meeting request for sales staff and following up until meetings are confirmed.
• Preparing itinerary for the 2- 3 day sales trips for sales staff
• Newspaper monitoring
Reason for leaving: Redundancy
Within my role at Venture Communications I undertook a large and demanding workload, acting as an Account Executive across several accounts including Gems Education, One to One Hotels and Horeca Trading. As well as working along side the Strategic Planner on all new business projects / pitches. I was responsible for each of my new projects from start to finish, including identifying the client needs, progressing briefs internally through the agency, right through to print. I also managed the financial condition of each of my jobs, ensuring that budgets were adhered to and maximum profit made
Main responsibilities
• Discussing the products, services and advertising requirements of each particular client
• Setting up meetings with clients and other agency staff
• Working with and supporting the account manager to brief media, creative and research staff, and assist with the formulation of marketing strategies
• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively
• Overseeing the status of advertising campaigns; preparing weekly status reports
• Negotiating on a daily basis with clients and agency staff about the details of campaigns
• Presenting creative work to clients for approval or modification
• Meeting deadlines and prioritising tasks
• Handling budgets, managing campaign costs and preparing estimates
• Administrative tasks, writing reports - creative brief, media brief and call reports
• Helping to secure new business, newspaper monitoring
• Becoming familiar with the nature of clients' products, business culture
• Researching competitors and creating a competitors table with the relevant information
• Arranging and attending internal meetings and reporting on key decisions
• Working alongside Strategic planner on new business pitches
B.A. (Hons) Media and Advertising