Business Development Executive
Pepsi Dubai Refreshment
Total years of experience :16 years, 1 Months
Responsible for Pepsi sales, executions, development and credit collection.
Leading In-Store strategy & activities for execution with P&L responsibility.
Execute promotional mixes for Supermarkets, Family Groceries, & Wholesale.
Define and delivering on Key Strategic pillar initiatives such as Model Stores and Exclusive Eateries.
Engage with Lead Customers as well as Customer Representatives to ensure delivery of business plan targets and initiatives.
Brands and sku’s wise penetration (Total Business)
Daily monitoring of Traditional Trade & Whole Sale Businesses \{Sharjah & Ajman\}.
Monthly and yearly analysis’s through S.A.P System.
Ensuring optimum retail availability and improve geographical coverage.
Execute market surveys to update market information, own weaknesses and strengths of competition.
MAJOR ACHIEVEMENTS:
Best Area for 2014 & 2015, Achieved all Volume & Value targets, Execution, Coverage & Distribution of all Brands
Successfully achieved Ever Highest Sales Number of 275, 000 Cases in July 2015.
Successfully converted Coke Exclusive outlets to Pepsi Exclusive in Sharjah.
Successfully providing best services to Customers at all level.
Sales target monitoring (Weekly, Monthly, & Yearly)
Daily company wise penetration & customer development every company by cold calling.
Provide best services and consultancy for future investments and savings.
Daily monitoring of Logged cases for further steps till disbursement of amount.
Focus on Customer Satisfaction level, Zero complain, & Best Business practice to build long term Relations.
Sales target monitoring (Weekly, Monthly, and YTD) of designated territories.
Daily management of Sales Force of In-direct territories.
Brands and Sku’s wise penetration (Total Business)(UPL and UPFL)
Daily monitoring of Field Capability Score = Effective coverage, Bill productivity and Line per productive call.
Channel Management, route mapping and route development of in-direct distribution structure.
Brands and Sku’s wise sales targets achievements weekly, monthly and yearly.
Daily monitoring of Perfect stores and also working on “More store, Better Store, and Better Serve”.
Distributor wise Joint Business Plan and Working on ROI Quarterly.
Working on Demand Based Replenishment Weekly.
Audit of Stocks available at ware house with system reports.
Brand productivity of New Induction (new brands or new sku’s)
Time stamping, one unit sales, and zero purchase.
Ensuring optimum retail availability and improve geographical coverage.
Planning and executing all trade related activities in assigned geographical territories.
Plan, execute, and monitor all trade marketing activities in designated territories.
Execute market surveys to update market information, own weaknesses and strengths of competition.
MAJOR ACHIEVEMENTS:
Won Best TM GSM Central Zone Award Q2 2012.
Won Best TM Central III Region Award Q1 2012.
Successfully achieved targets at Distribution level Territory wise Total Business.
Successfully achieved Ever Highest Sales Number of 80 Million in Oct 2011.
Successfully organized inauguration ceremony of M & P Fsd.
Successfully leaded LUGAN a learning and growth program for DSF for next level endorsement.
Sales target monitoring (monthly and yearly) designated Territories.
Looked after all the operations of Int’l chain of Accounts (Metro, Makro, Maf Hyperstar) all across the Pakistan.
Daily Management of Sales Force of direct and in-direct Territories.
Daily Management of expires and merchandising of stocks available at every outlet.
Ensure FIFO for stock liquidation and to maintain stock levels of every outlet.
Planning and executing all trade related activities in Assigned Territories.
Plan, execute, and monitor all trade marketing activities in designated Territories.
Execute market surveys to update market information, own strengths and weaknesses of competition.
MAJOR ACHIEVEMENTS:
Successfully achieved targets at Distribution level and ICA level of Lahore.
Successfully achieved Ever Highest Month Target of 17 Million of ICA Lahore.
Successfully executed Ever Highest Ordering in One day, 60000 Ltrs of Rs. 4 Million.
Successfully prepared Cantt Area Route for visit of Mr. Sarfaraz A Rehman CEO Engro Foods Ltd.
Successfully organized various BTL actives of Olper’s Milk 1liter, and Owsum Flavored Milk at Metro, Makro & MAF Hyperstar Lahore.
Sales target monitoring Monthly and yearly of assigned territories.
Daily management of Sales Force of direct and in-direct territories.
Channel Management, route mapping and route development of in-direct distribution structure.
Ensuring optimum retail availability and improve geographical coverage.
Planning and executing all trade related activities in assigned geographical territory.
Plan, execute, and monitor all trade marketing activities in designated territory.
Execute market surveys to update market information, own weaknesses and strengths of competition.
In July 2007 joined Pepsi Shamim and company Multan as an Internee, reporting to Sales & Marketing Managers, and independently looked after Marketing Services and In-direct sales & distribution network in Multan District
I completed my MBA-Marketing degree in 2008 covering major subjects International Marketing, Advertising and Event Management, Brand Management, Sales Force Management, International Business, Strategic Management.