Sr Regional Marketing Manager - Emerging Markets
Pure Storage
Total years of experience :24 years, 10 Months
Similar to previous roles, responsible for all aspects of marketing across Middle East, Africa, Turkey, Eastern Europe, Russia & CIS.
Team Lead for two marketing managers as well as 5 marketing agencies handling Russia, CIS, Turkey, & South Africa
Building a strategy and aligning with all sales leaders across the region to drive marketing lead opportunities and enhance sales pipelines.
Taking lead, executing all field, digital strategies, & activities to ensure marketing ROI is achieved with the ongoing business growth that is expected.
Supporting, managing PR agencies & related activities across the territories
Driving partners, aligning with alliances on GTM marketing strategies, and execution
Planning & executing new product launches, events, including campaigns across the region
Over achieving my lead, opportunity & pipeline targets while enhancing our brand across the regions with over 100% YoY
Handling the Emerging Markets (Middle East, North, Central & West Africa, Turkey).
Responsible for designing, implementing, and managing marketing plans that increase sales volumes and profitability in region, and driving Riverbed business development and marketing objectives to increase the number net new customers
Marketing program execution: Develop and implement pipeline acceleration programs jointly with sales
Regional Partner Marketing: Develop and maintain relations across partner organizations up to senior level to increase loyalty, understanding and buy-in of Riverbed solutions and the collaborative marketing plan. (Includes in-field partner development and Market Development Funds planning, as well as the market development and channel enablement work required when on boarding key partners that increase penetration into identified market segments).
Field and Channel Readiness for New Product Introductions: Build marketing plans with regional sales team and target partners to reduce time to revenue on new product introductions within a fixed timescale and budget. Take charge of new products and help customers, press, and analysts understand why the solution is valuable to the market. Including managing the local PR agency in coordination with the EMEA PR manager
Install Base Development: Scheduling, execution, and management of regional events, customer forums, user groups, loyalty programs, and other activities that optimize presence within the customer base. Includes the delivery of communications and multi-touch programs to nurture and develop existing customers
Marketing Performance Management: Responsible for Marketing budget planning, execution, and ROI management (forecast, measure, report on impact of programs) and relationship and cost management into nominated agencies. (Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies, PR agency, copywriter and list brokers)
Collaborate with Riverbed sales, Global and EMEA marketing, and alliances teams to understand Riverbed’s growth strategies and create outbound marketing plans and supporting programs that ensure the region’s contribution to those growth areas.
Handling the Emerging Markets, CEMA & DACH (Middle East, Africa, Turkey, Russia & CIS, Central & Eastern Europe, Germany, Switzerland, Austria, Pakistan, & more..).
Top Brocade EMEA Marketing Achiever & Award Winner 2012
Measured on increasing the Opportunity pipeline for my region and to meet growth of each territory target YoY
Accountable for generating leads with healthy conversion into opportunities with good win rate
Accountable for an annual Marketing Related Opportunity Funnel/Target to be achieved
Responsible for all Marketing Budget control & management (Direct, Channel, OEMs, Alliances)
Working with alliances (such as VMWare, Microsoft, EMC, HDS, HP, Dell, IBM) to enhance strategic positioning
Working with Channel Partners & Distributors on all marketing initiatives & execution
Working with multiple types of agencies across the region to execute campaigns, events, PR etc..
Enhancing sales campaign strategies to increase our Opportunity Funnel
Handling all online and digital marketing as well as social media within my territory
Define and agree marketing strategies & execution with regional sales managers & regional sales directors ensuring alignment with EMEA objectives, encompassing Brand Awareness, Lead Generation, Partner and Customer Co-Marketing and Sales Effectiveness activities.
Drive proper ROI on all Brocade Lead, OEM & Partner lead marketing activities
Drive Lead & Opportunity Generation activities to build revenue pipeline, through a range of activities including direct marketing campaigns, exhibitions and events/road shows, supported by telemarketing. Agree targets, manage the distribution of leads to sales, push sales on current opportunities, and report results
Responsible for the execution of marketing initiatives, ie: events, roundtables, workshops, campaigns, etc.
Develop Regional Brand Awareness activities including local media, analyst and consultant relationships, origination of regional press releases and new stories, prioritization of paid advertising and advertorial placements, supporting the local user association activities and organizing events for multiple levels including CxO levels.
Regular reporting of achievements against agreed metrics and measurements to demonstrate maximum return on the Regional marketing investment.
Nortel EMEA Marketing ROI Award Winner 2007
I head a team of 3 that help in multiple tasks to achieve our marketing objectives
Handling all Marketing activities for the Carrier, Enterprise & SMB Markets for Nortel, its partners/channels & customers, within the Middle East, Africa, Turkey & Pakistan.
Define and agree with Regional Sales and EMEA Marketing management an integrated marketing plan in support of the Regional business plan, encompassing Brand Awareness, Lead Generation, Partner and Customer Co-Marketing and Sales Effectiveness activities, fully integrated with the EMEA Marketing plan
Develop Regional Brand Awareness activities including local media, analyst and consultant relationships, origination of regional press releases and new stories, prioritization of paid advertising and advertorial placements, supporting the local user association activities
I am the spokesperson for Nortel (2nd to our VP/GM) in the region for Publications & interviews.
Drive Lead Generation activities to build revenue pipeline, through a range of activities including direct marketing campaigns, exhibitions and events/road shows, supported by telemarketing. Agree targets, manage the distribution of leads to Sales and report results
Budget control & management, complying with agreed governance processes, to ensure that all activities are efficiently tracked and funded within the allocated budget
Regular reporting of achievements against agreed metrics and measurements to demonstrate maximum return on the Regional marketing investment.
Working with our marketing and PR agencies to deliver and execute what was required
Manage and engage with the wider regional Nortel Marketing/Sales & Sales Support teams
