Mahroz Aftab Aftab, Assistant Marketing Manager

Mahroz Aftab Aftab

Assistant Marketing Manager

Marka PJSC

Location
United Arab Emirates
Education
Master's degree, Marketing
Experience
20 years, 8 months

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Work Experience

Total years of experience :20 years, 8 months

Assistant Marketing Manager at Marka PJSC
  • United Arab Emirates - Dubai
  • My current job since September 2015

Marka PJSC, the first public joint stock company to focus on the fast growing retail sector in the UAE. Incorporated with a capital of AED 500 million and headquartered in Dubai.

Handling marketing for a range of brands in the Marka Hospitality division, including Reem Al Bawadi, Taste of Italy by Heinz Beck, Harper's Bazaar Cafe, Vicolo, Cappucino and Morelli's Gelato.


JOB RES:

• Developing marketing strategies, implementing marketing strategies and measuring the success of marketing strategies
• Managing marketing communications, advertising & PR both external & internal and evaluating the marketing outcome
• Developing marketing strategies and yearly marketing plan to achieve strategic objectives of the brand
• Developing a marketing plan, PR and advertising campaigns to launch new promotions and strategic business goals
• Ensuring articulation and consistency of the brand's desired image and marketing positioning
• Responsible for editorial direction, and coordination of all PR and media inquiries
• Established strong relation with various media groups
• Overlooking and launching new outlets locally and internationally
• Work alongside with F&B department and prepares the marketing materials according to the requirement and demand
• Responsible for developing the regional loyalty / rewards program for loyal customers.
• Successful in acquiring two prestigious awards What’s on award and BBC Good food award in year 2014-2015
• Developed and managed home delivery activity for all Marka brands.
• Managed various food events and exhibitions such as Dubai Food Carnival, Taste of Dubai, Dubai Kite festival, Global Village, Gulf food, Speciality food show, Hotel show and various other events
• Developed a visual strategy through photography to enhance the consumer perspective of the dining experience

Marketing Executive at Reem Al Bawadi Group
  • United Arab Emirates - Dubai
  • January 2013 to September 2015

Reem Al Bawadi is a world class awards winning restaurant and Shisha lounge that is well known for its authentic Lebanese & Continental cuisine, and flavored Sheesha Bar. With branches at downtown, Marina, Jumeirah, Sheikh Zayed Road, Deira, Al Ain, Ras Al Khaimah, Abu Dhabi, KSA and Bahrain.
Award winners of ‘What’s on’ and ‘BBC Good Food’ magazine 2014-15

I am responsible for overall marketing activities for the Reem Al Bawadi group.

• Developing marketing strategies, implementing marketing strategies and measuring the success of marketing strategies on Reem Al Bawadi
• Managing marketing communications, advertising & PR both external & internal and evaluating the marketing outcome
• Developing marketing strategies and yearly marketing plan to achieve strategic objectives of the Reem Al Bawadi group
• Developing a marketing plan, PR and advertising campaigns to launch new promotions and strategic business goals
• Ensuring articulation and consistency of the brand's desired image and marketing positioning
• Responsible for editorial direction, and coordination of all PR and media inquiries
• Established strong relation with various media groups and always received the lowest advertising rates
• Acting as the brand's representative with the media
• Developing the marketing and advertising media plan and negotiate with media buying agencies and directly with the media groups
• Handling the regional marketing budget
• Overlooking and launching new outlets locally and internationally
• Work alongside with F&B department and prepares the marketing materials according to the requirement and demand
• Created and implemented a social media strategy
• Manage the social media content and create artwork for attracting new and existing customers
• Developed various marketing collaterals for advertising, social media and giveaway during exhibitions
• Develop a visual strategy through photography to enhance the consumer perspective of the dining experience
• Create direct marketing strategies and create email campaigns to both internal and external providers
• Responsible for developing the regional loyalty / rewards program for loyal customers
• Successfully participated and managed various food events and exhibitions such as Dubai Food Carnival, Taste of Dubai, Dubai Kite festival, Global Village, Gulf food, Speciality food show, Hotel show and various other events.
• Successful in acquiring two prestigious awards from What’s on and BBC Good food magazine in year 2014-2015

Social Media Marketing Manager / Digital Marketing Manager at Penny Pizza
  • Pakistan - Karachi
  • January 2010 to December 2012

About Company:
Penny pizza is one of the famous pizza concept in Pakistan or it is not wrong to say that it is the local version of Pizza Hut
JOB RESPONSIBILITIES
Responsible for promoting the Penny Pizza’s name in the Pakistani market and create brand awareness
• Managing the social media presence of the Penny pizza on Facebook, Twitter, YouTube, Foursquare and Instagram with over 300 thousand followers, fans and users.
• Effectively and proactively manage day to day operations of the social media function for the group and communicate effectively and in a timely manner with internal stakeholders in order to sustain engagement across all our social media platforms
• Online Reputation Management by coordinating and reviewing daily, monthly and quarterly social media reports and sharing them with the marketing manager
• Using available alerting tools to spot relevant conversations related to the brand and its projects
• Reviewing social media content calendars and coordinating content and responses to user comments and inquiries on social media channels by coordinating with internal resources such as PR
• Marketing Brief, evaluate and test social media applications
• Coordinate and manage photography and videography productions of DPG's communities and destinations
• Brief the agency communication messages, on the ground activities, Marketing campaigns, promotions, and events.
• Utilize available resources to maintain fresh and relevant graphical content across all communities such as cover photos, backgrounds and avatars.
• Brief and coordinate photo and video shoots required to support marketing and social media activities.
• Explore new social media platforms for the brand and launch its presence wherever possible
• Review and summarize regular engagement activity across the brand's social media platforms and share internally with the marketing manager

Roles: Restaurant marketing manager, Marketing Manager, Hospitality Marketing Manager, Hotel Marketing Manager, Manager Marketing, Marketing designing manager, Social Media Manager, Online marketing Manager, Conventional marketing manager, Group Marketing Manager, Restaurant Manager, Marketing Manager Restaurant, Marketing Manager Hospitality, Marketing Manager restaurant and café, Restaurant and café marketing manager

Team Leader & Manager at SMC Field Marketing , UK
  • United Kingdom - London
  • March 2004 to September 2009

SMC Field Marketing - UK

JOB RESPONSIBILITIES
Promoted numerous credit cards for various banks and financial institution such as Barclays Bank credit card, Barclay student card, Barclay platinum card, Barclay oyster card, Barclay premiership card and Monument card, Citi Credit card, Mark & Spencer credit card, Abbey National Bank credit card and Argos Card.


• As Team leader, I was responsible for achieving assigned sales targets, team motivation, training, customer education and customer service.
• Always achieved assigned sales targets and received many sales awards.
• Identifying & coordinating promotional sales activities with marketing department.
• Attaining sales targets from various banks and other institutions.
• Monitoring the performance of Sales teams & motivating the Relationship Officers.
• Responsible for assigning sales strategies, actively involved in identifying the target market and tapping unexplored sales avenues while keeping compliance as the primary focus
• Identify new markets and implement various strategies to accomplish high-powered sales objectives.
• Managing team in London areas (Above 25 sales executives) and reporting to the Head of Credit card sales.
• Organized competitions with team members and other groups to motivate sales team.

Roles: Restaurant marketing manager, Marketing Manager, Hospitality Marketing Manager, Hotel Marketing Manager, Manager Marketing, Marketing designing manager, Social Media Manager, Online marketing Manager, Conventional marketing manager, Group Marketing Manager, Restaurant Manager, Marketing Manager Restaurant, Marketing Manager Hospitality, Marketing Manager restaurant and café, Restaurant and café marketing manager

Education

Master's degree, Marketing
  • at University of Wales, UK
  • January 2009

Dissertation or thesis topic (25,000 word report). I have given my dissertation on below topic and scored (Merit). To examine the legal and ethical issues relating to Muslim consumers of Halal food and drink products from the strategic marketing perspective of the UK leading retailers.

Bachelor's degree, Marketing
  • at University of Wales, Cardiff
  • January 2007

Dissertation or thesis topic (25,000 word report). I have given my dissertation on below topic and scored (Merit). To examine the legal and ethical issues relating to Muslim consumers of Halal food and drink products from the strategic marketing perspective of the UK leading retailers.

Specialties & Skills

Sales Building
Marketing Assistance
Business Development
Business Development, Marketing Management, Product Development Product Lifecycle Management, Advert
Business Development Marketing Management Product Development Product Lifecycle Management
Sales, marketing and advertising

Languages

English
Expert

Training and Certifications

Sales & Marketing (Training)
Training Institute:
City University London
Date Attended:
March 2008

Hobbies

  • reading history books, driving, fishing, gardening