Global Brand Marketing Manager / Marketing department
Aramex
Total years of experience :18 years, 5 months
• Develop a global yearly brand strategy in line with the overall strategy of the company.
• Plan, develop and direct Aramex brand marketing activities and campaigns on both ATL and BTL levels.
• Develop brand standards and usage guidelines.
• Supervise brand content and manage access to brand assets.
• Create strategies to take advantage of brand marketing opportunities.
• Direct and manage global brand audit activities.
• Manage external marketing partners such as advertising agencies, digital marketing firms and suppliers.
• Track brand health performance globally focusing on consumer and market insights.
• Manage and update Aramex brand architecture and come up with sub brands and branding solutions for new and existing products and services.
Main Duties:
Postpaid and Enterprise Communications:
• Manage the development of the postpaid/corporate-marketing high level strategy and business plan
• Manage and execute advertising campaigns (ATL, BTL)
• Manage brand positioning and perception
• Build / maintain key strategic relationships and accounts
• Manage postpaid and VIP clients events
• Elevate brand perception in all communication mediums
Internal Communications:
• Manage the development of the internal communication high level strategy and business plan
• Manage the internal events in collaboration with the Human Resources team along with providing all needed communication services
• Plan and execute internal campaigns (motivational, seasonal and commercial)
• Elevate brand perception internally
• Create internal teams to elevate satisfaction level
• Prepare and execute call center front liners communication plan
Key Responsibilities :
• Design corporate advertising activities and propose action plans accordingly.
• Manage the advertising process in different mediums (ATL & BTL) to ensure that the creative design is inline with the brand ‘promise’.
• Monitor set guidelines and align communication messages across all corporate communications mediums.
• Manage all branding activities; (events, sponsorships and CSR activities) to ensure the correct image and messages are conveyed inline with overall strategy.
• Manage briefing process between concerned Group units and the advertising agency to publish corporate advertisements.
• Keep up to date on the latest media methods and processes to best benefit the brand.
• Follow up on quality of production, and monitor delivery period of production for BTL material to ensure timely execution.
• Handle validation processes for daily production quotations and payments to agency and other parties.
• Provide updated information on advertising and branding activities of the other Telecom players in the market.
Main duties and responsibilities:
• Responsible for offering and presenting the scope of services to mobile operators.
• Coordinate the accepted contracts till they are successfully deployed.
• Maintain the quality level of current services and products by testing their functionality by SMS, MMS, WAP, and WEB.
• Supervise the advertising process (ads in prints, e-mail shots and SMS broadcast).
• Come up with ideas for new campaigns, channels and trivia.
• Ensure competitiveness of offered prices by comparing with similar services in the market.
• Coordinate between the Commercial, Technical, and Editorial Departments.
• Participate in business negotiations and communications with other business entities.
Main Duties :
• Provide customers with information and answers regarding their enquiries.
• Coordinate with other departments to meet the customer requirements and maintain satisfaction level.
• Prepare periodic reports regarding quotations, images, ideas and complaints to Customer Care Director.
