Malak Awartani, BI & Digital Transformation Leader

Malak Awartani

BI & Digital Transformation Leader

Schneider Electric

Location
United Arab Emirates - Dubai
Education
Master's degree, Data Analytics
Experience
8 years, 9 months

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Work Experience

Total years of experience :8 years, 9 months

BI & Digital Transformation Leader at Schneider Electric
  • United Arab Emirates - Dubai
  • My current job since June 2015

Drive business through digitization in the cluster, by working closely with Country Leadership (CP, BU VPs, Commercial teams, Marketing teams)

Build strategy and roadmap for the country through analytics and digitization and integrate it with the country and local BU go to market strategy to achieve growth and profitability

Responsible for building business cases and identify, manage and drive external customers & other stakeholders’ digital expectations, requirements and needs.

Responsible for driving change management within the country to ensure all local stakeholder (Sales, Offer & Channel Marketing, CCC, Field Marketing) as well as external stakeholders are aligned and adopting, using and contributing to the new plans.

Act as the SPOC (Single Point of Contact) in the countries for Global Digital team and work as the bridge between Global Digital Program teams and local stakeholders in the countries. Provide Global teams with local business understanding, need assessment and escalation of roadblocks and at the same time, cascade information from Global teams among country stakeholders

Conduct thorough data analysis by designing & implementing analytics programs, generate reports & collaborate with various teams to ensure optimization of resources and maximization of market share

Formulate an overall strategy & business development plan that includes pricing, product positioning, channels management, sales/orders forecast, customers platforming and market intelligence.

Seek information on issues impacting the progress of organization and processes. Translate up to date information into continuous improvement activities that align with day-to-day business needs and enhance performance.

Leverage digitization to create a scalable global growth machine that increases our intimacy with partners & customers, provides a consistent customer experience & ensures a sustainable competitive advantage for Schneider Electric

Simplify day to day business operations and ad-hoc requests by transferring the requirements into practical solutions

Education

Master's degree, Data Analytics
  • at Rochester Institute Of Technology Dubai
  • April 2020

The Master's degree of Science in Data Analytics focused on creating a strategy and vision of the organization towards big data, managing to secure the data, building appropriate infrastructure for data analytics, data analysis and presentation for intelligent decision making. Also, it helped in highlighting how data collection and analysis is used for emerging technologies including artificial intelligence, virtual realities, robotics, machine learning.

Bachelor's degree, Computer Engineering
  • at American University of Sharjah
  • June 2013

• American University of Sharjah (AUS), United Arab Emirates o Bachelor of Science in Computer Engineering Undergraduate (2013) o Completion of courses of CCNA (Cisco Certified Network Associate) o Student Leadership certification of participation (American University of Sharjah)

Specialties & Skills

Labview
ASP.NET
SQL Server 2000 2008
Visual Basic
Microsoft office
marketing
programming
analytics
machine learning
web development
microsoft powerpoint
Tableau
change management
problem solving
Alteryx

Languages

Arabic
Expert
English
Expert