Marketing Manager
Dar Al Shifa Hospital
Total years of experience :22 years, 8 months
Highlights
" Created various marketing materials to be used across various media platforms and developed creative concepts - created three different magazines for the Hospital. Shaped DASH magazine and completely accountable for magazine`s concepts and images. Key person to finalize the articles, printing and distribution operations, editorial works etc.
" Developed remarkable key lead generation marketing activities including on-line marketing activities, mail campaigns etc. - Created an on-line digital magazine and newsletter
" Developed and managed the corporate website, search engine marketing and search engine optimization programs
" Developed and maintained the company's corporate image and identity - Increased hospital image by 100%
Responsibilities
Brand Management
" Reviewed and implemented business plans elements that boost profitability and growth. Implemented strategic marketing plans that drive brand awareness
" Drove brand awareness that fuelled image of the hospital. Steered programs that increased popularity of underperforming hospital services
Strategic Business Planning
" A key member of the business unit management team and involved in the strategic planning process with primary focus on strategic marketing and product planning; efficient in planning, developing and implementing strategies for the market in coordination with sales and other business unit
" Involved in strategic marketing and operations planning with top executives for setting objectives and methods to accomplish the same. Aware of organizational growth initiatives regarding regional market and target customer segments, and companys potential to meet the customer needs with the product / services
Business Development
" Skilfully sought out new business opportunities for hospital. Developed, coordinated and implemented marketing plans designed to maintain and increase existing business and capture new opportunities
Marketing & PR Operations
" Responsible for strategic and effective multi-channel marketing and advertising campaigns that will promote the priorities of the hospital. This includes announcements of new physicians and services; increasing overall brand awareness and recognition; championing the hospital's philanthropic efforts; and strengthening the relationship with the community served
" Responsible for driving public relations efforts that result in good publicity and good will for the hospital, inclusive of the creation and distribution of press releases, photos, online exposure, broadcast and print publications
Customer Service
" Achieved customer service objectives by contributing customer service information and recommendations to strategic plans and reviews
" Prepared and completed action plans - implementing quality, and customer-service standards, resolving problems, identifying customer service trends - determining system improvements and implementing change
Social Media Management
" Understood the demographics and interest of people in various medias and then identified unique programs
" Utilized social media`s to handle the customer queries and complaints and increased the customer satisfaction
" Highly promoted the brand of hospital on social media platforms