Brand Manager
M. N. Al Hajri
Total years of experience :22 years, 11 months
• Managing all aspects of the brand through the supply chain, Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
• Analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions.
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Working closely with all parts of the company to ensure commercial goals of the brand are met.
• Developing and sustaining strong working relationships with all parties.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy. Managing external agencies and ensuring marketing budgets are met.
• Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
• Presenting the brand strategy to directors and sales and marketing teams at internal meetings.
• Development, production and delivery of projects from proposal right up to delivery.
• Delivering events on time, within budget, that meet (and hopefully exceed)expectations.
• Setting, communicating and maintaining timelines and priorities on every project.
• Communicating, maintaining and developing client relationships.
• Managing supplier relationships.
• Managing operational and administrative functions to ensure specific projects are delivered efficiently.
• Providing leadership, motivation, direction and support to your team.
• Travelling to on-site inspections and project managing events
• Being responsible for all project budgets from start to finish.
• Ensuring excellent customer service and quality delivery.
• Analyze how our brand is positioned in the market and crystalize targeted consumers insights.
• Take brand ownership and provide the vision, mission, goals and strategies.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Monitor market trends, research consumer markets and competitors’ activities to identify SWOT.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions.
• Understanding business objectives and designing surveys to discover prospective customer’s preferences.
• Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
• Perform analysis to support decision making process by conducting a needs analysis to identify both customers & business needs.
• Compile and deliver business intelligence reports on a regular basis for marketing team and top management.
• Creating strong bond between customers and the brand to ensure superior service to maintain and enhance the company’s competitive advantage.
• Designing and Reviewing VOC surveys, in addition to tracking VOC submissions on a weekly basis.
• Gathering information & handling customer data from various channels such as (VOC) Voice of the customer, Corporate Website, e-commerce sites & Social Media
• Analyzing & interpreting data through VOC surveys to better understand customer’s needs and wants.
• Research studies requested by brands to conduct qualitative &/or quantitative studies by designing questionnaires as per brand’s objectives.
• Conducting Field interviews & focus groups with customers
• Analyzing & interpreting data into reports of findings and illustrating data graphically.
• Help providing competitive analysis on Al Shaya benchmarking with market offerings to identify market trends, sales and methods of operation.
• Processing, analyzing compiling, coding & categorizing data to accurately assess customer’s needs and evaluate their satisfaction.
• Maintaining and developing Relationships with existing and new customers. • Researching the market and related products • Negotiating the terms of agreement and deal closing • Advising on forthcoming product/service development and discussing special promotions. • Creating detailed proposal documents often including budget, cost plan, market activity. • Liaising with suppliers for the F&B. • Recording sales and order information. • Analyzing and investigating demand and competition. • Devising and presenting ideas and strategies. • Organizing events and product exhibitions.
Assistant to Vice President- Financial Controller
• Preparing & Developing the Capital Expenditure Budget (CAPEX) to control and maintain cost to comply with the approved budget.
• Preparing the CBK monthly reports.
• Participating in the company annual budget.
• Responsible for the CBK data system.
• Participate in preparing the annual budget.
• Handling the credit application along with reviewing the general ledger.
• Preparing presentation to top management and board of directors.
• Reviewing periodical financial report presented to top management.
• Marketing & Sales to “Aswaq4” software program
• Maintenance Contract renewal.
• After sale service.
• Bookkeeping for all the projects expenses and profits.
• Bank reconciliation, Preparing the monthly trial balance
• Preparing the company’s year-end financial statement.
Current study: MBA at Edinburgh Business School, UK. Edinburgh business School has been listed in the financial times as the most popular distance learning MBA provider in the world. in partnership with the American University of Cairo. as approved learning partner. started at 2013. willing to accomplish my MBA within 2 years. Mandatory courses are as following; -Organisational Behaviour - Marketing - Accounting - Economics - Strategic planning - Finance - Project Management.