Manik Nangia

Key Tasks:

 To drive and build consistent brand image of GVK & Chhatrapati Shivaji International Airport (CSIA), Mumbai; across diverse businesses, cultures and geographies to achieve organizational goals
 Steering brand building and market development efforts; branding of CSIA, Mumbai; establishing communication and brand guidelines for the GVK Group.
 Spearheading rebranding tasks of CSIA, Mumbai and GVK corporate brands.
 Creating brand awareness of CSIA through press and other mediums within the airport. Thereby utilising the best of communication mix available at disposal; launching visual identity campaign for brand CSIA, Mumbai.
 Handling Media Relations including queries and issuing press releases for positive public image.
 Developing creative and content for airport and GVK corporate website; leading the Social Media Initiative for airport, finalizing the process and team.
 Overseeing passenger research on the facilities at the airport for ACI body.
 Managing the launch of key facilities at the airport viz., New Terminal at 1B, Foundation Stone for the New Terminal Building and New Domestic Terminal 1C.
 To provide direction for internal branding/ communication activities for GVK
 To plan and formulate cost effective budget for Marketing Function.

Key Tasks:

1. Planning the Marketing activities across projects
2. Developing the Marketing Strategy in line with the Sales and Brand Strategy
3. Campaign Planning, Campaign Management & Campaign Analysis
4. Lead Management & Call center Management
5. Marketing Budget Planning and Monitoring
6. Development of Corporate Website & project Micro-sites
7. Agency and Vendor Management

 Formulated, implemented and executed the integrated marketing plans that effectively promoted Rockwell Automation’s Business in India.
 Prioritized, scheduled as well as delegated work assignments to the staff related to product launch and commercial program support.
 Worked with industry verticals to show linkage to the business; ensured timely and cost effective completion of all work assigned to the department.
 Established performance metrics to evaluate success and implemented them into the process of evaluating projects.
 Represented Integrated Marketing Communications Council (IMCC).
 Implemented sales programs/strategies to improve the product awareness in markets by brand building and market development efforts.
 Reviewed and interpreted the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes.

 Held accountable for:
 Content management of Schneider Electric India Pvt. Ltd.’s corporate website.
 Communication of company’s products for Low Voltage, Medium Voltage, Switchgear - part of the Industrial or B2B audience.
 Retail brand in wiring accessories.
 Releasing the brief’s to agencies for a B2B communication for various product groups. Product Brochure’s, Price Lists, Direct Mailer’s
 Developing the retail development plan and electrician loyalty programme for the combing operations in the retail market segment.
 Design, production and distribution of Product Literature, POP Material, Gifts, Give-a way’s, etc. in collaboration with the advertising agency, printers, etc.
 Planning and developing quarterly in house Magazine - “Lets Stay Wired”.
 Conducted extensive market research to analyze and assess market potential, tracked competitor activities for providing valuable inputs for new product development.
 Undertook new product development and strategically launching new products in new markets thereby generating additional revenue.
 Developed relationships with key decision-makers in target organizations for business development.

 Conceptualized & implemented sales promotional activities for brand building & market development.
 Analysed business potential, conceptualised & executed strategies to drive sales, augmented turnover and achieved desired targets.
 Implemented marketing plans to build customer preference and generate business.
 Appointed new dealers & distributors for enhancing sales growth for market coverage.