Associate Creative Director
Publicis Groupe
Total years of experience :9 years, 9 Months
• Inspired, managed and worked closely with the assigned creative team to produce holistic, innovative and effective campaigns across multiple channels (social and digital, showroom, POSM, OOH, TV) for the MENA region. Key brands included: Alfa Romeo, Fiat, Abarth, Renault, NIDO, Fitness Toasties, Del Monte and Garnier.
• Developed the “Renault Drive The Difference” campaign which got shortlisted in the Effies under the data-driven category.
• Handled and won the Enoc and Del Monte pitches.
• Developed the Alfa Romeo 2019 Ramadan campaign which has achieved a VTR rate that is 2.1 times higher than the industry benchmark.
• Created the NIDO 2019 Mother's Day song which was launched across multiple platforms. The song achieved great results, went viral, gained earned PR, and reached top 3 on Anghami in no time.
• Created the awareness campaign of Fitness Toasties for Egypt, Saudi Arabia and Greece.
• Collaborated with project managers to meet our clients' various business and marketing needs, manage deadlines, and balance workload with priorities.
• Partnered with the planner to ensure that strategies are insightful and will stimulate good work.
• Led and directed the production staff with the pre-production, production and post-production to maintain high quality deliveries on time and within budget.
• Worked within tight deadlines in a fast paced environment and provided the direction and supervision on multiple projects on a daily basis.
• Evaluated team members based on their performance, potential and knowledge in latest trends, and identified their developmental needs.
• Created and presented to clients polished communication plans and presentations, which are on brand, on target and in line with overall business KPIs.
• Interviewed potential recruits.
• Reported directly to the ECD.
• Grew the Maserati business from adapting brand collaterals to developing campaigns and test drive experiences for the IMEA region.
• Acquired Lurpak and handled several assignments including product launches and seasonal campaigns.
• Created the in-store material of Coca Cola Life at relevant communication points of the retail shopper journey with different CTAs.
• Lead on projects, developed strategies and campaign ideas for other assigned brands like Betty Crocker, Enoc and DP World.
• Recommended and assigned the required third party resources needed to execute given tasks.
• Interviewed potential recruits.
• Contributed to developing a better work environment alongside management by creating team building activities.
• Reported directly to the Executive Director.
• Created the brand identity of High Heels which won a Silver at the Transform Magazine Awards 2015 for the Best Visual Identity, under the Travel and Leisure section.
• Created the brand identity of Qatar Finland International School.
• Designed the office branding of Qatar Football Association and Manateq Economic Zones.
• Designed collaterals for Aspire Zone Foundation, Qatar Gas and Qatar Olympic.
• Worked with the ACD on pitches which included ATL and BTL advertising. Key brands included: City Center Doha, The Pearl Doha, Bahrain Tourism, Bahrain Events, McDonald's.
• Led the art direction of more than 15 TVCs in Russia, Romania and Turkey, and was responsible for all the photoshoot sessions.
• Created offline and online marketing materials (Key visuals, POSM, packaging, digital banners, websites, product demos, ambient ideas, activations) for P&G products, with a focus on hair, soap and beauty care. Key brands included: Shamtu, Blendax, Wash & Go, Pert, Koleston, Herbal Essences, Camay and Max Factor.
• Developed brand identities and outdoor advertising for Hajj Concept, Lightbox, Patchi and Exotica.
• Worked independently and also as part of a team of creatives.
• Supervised the work of retouchers, illustrators, editors and junior art directors.
