Maria Kristina Yasmin Bolinas

, develops, monitors, and ensures the implementation of systems, processes, operations relating to back office and store operations. Responsible in achieving targets and growth through seamless accountability on sales and inventory, profit and loss, team coordination, improved relationship with trade partners, and assured success of merchandising and marketing programs.
 Formulates sales plans and targets covering all applicable territories for concession/consignment
 Develop and implements tactical and strategic plans and actions to achieve sales objectives
 Ensures right and ample space requirement fit to every brand and company objectives
 Directs proper implementation of inventory oriented culture in all accounts/stores by ensuring adequate, right mix, and replenishment of products including frequency of delivery and safekeeping a mont
 Manages the coordination and execution of all yarketing plans and programs for every account including post evalution on effectiveness of marketing campaigns/programs
 Ensure proper coordination with warehouse and brand groups on timely, accurate, sufficient, and right mix of inventory in all accounts/stores
 Evaluates business feasibility by applying the project management practices - conversion of business opportunities into quantifiable objectives, assessment of the attainability of objectives, resource allocation, risk management, cost to sales, marketing plans, and project implementation/scheduling
 Handles escalated customer complaints
 Conducts periodic business reviews in conjunction with the overall business operation
 Develop business plans for the accounts to ensure achievement of sales objectives
 Manage Account Managers and Account executives and ensuring that they possess the correct selling, training, and marketing skills
 Recommends policies, procedures, and trainings to improve the sales force

Responsible in overseeing the operations of Customer Interaction Center, liaise with third party merchandising agency on sales & marketing strategies and responsible for coordination with logistics.
 Leads strategic plans for CIC that are aimed to improve contribution margins of customer satisfaction
 Drives achievement of set Metrics and Service Levels
 Provides quantitative analysis on performance metrics
 Monitors compliance to service quality and corporate brand image
 Formulates and manages budget
 Designs and implements reports to establish trends on operational issues as they arise
 Develops monitoring and control systems and procedures
 Works with SBUs to resolve operational concerns
 Reviews and improves on the evaluation form for assessing the performance of agency-partners in merchandising.
 Coordinates with agency partner on timely and proper implementation of Sales & Marketing Promotions, PlanOgram, approved Shelf Display facing, Distress Promos, BO return procedures with correct documentation for rebates, stock transfers in coordination with Sales Coordinators.
 Ensures and monitors quantity deployment of agency partners’ merchandisers aligned with the approved budget. Monitors attendance, outright replacement absentees and resigned employees
 Coordinates with Sales and Merchandising Agency timing of merchandiser deployment for new outlet opening and reduction for closing stores
 Checks merchandiser billing and ensures compliance to contract details, agreed manning complement and man-hours, regular and special holiday work ruling.
 Conducts regular trade checks to ensure high quality of service of merchandisers deployed in our outlets and determine training needs to improve/sustain their performance
 Manages workload and project assignments of direct reports
 Develops staff through training, coaching, regular communication, performance appraisal and feedback
 Prepares business plans, KRAs, KPIs and action plans

Responsible in the overall management of Central Visayas operation of the company.
 Ensures that sales and collection objectives are met at a minimum cost.
 Regularly works with sales representatives both for retail and food service to ensure proper display and visibility of products in trade outlets; on-time execution of promos; and new products are pipelined at the targeted accounts
 Maintains excellent relationship with trade partners (buyer, purchaser, chef, and owners) by doing regular visits
 Reviews weekly order assessment with warehouse coordinator to ensure stocks ordered are sufficient and avoid overstocking.
 Regularly meets with staff (sales and operation) to manage issues and concerns of their respective department.
 Ensures that proper trainings are given to staff to hone their talents and for their self development as well.

Responsible in managing the merchandising operation of the company which comprises of 250 total merchandisers, coordinators and admin staff.
 Ensures that overall merchandising needs of principal are met.
 Reviews promotions of principals for cascading to the merchandising group.
 Works in close coordination with the HR staff and Finance staff to ensure on time payment and correct payroll and liquidation of allowances are given to the people.
 Reviews materials requests and ensures that all are within the budget.
 Maintains excellent relationship with trade partners by doing weekly visits in outlets.

Responsible in managing the merchandising group nationwide which comprises of 138 merchandisers and 10 merchandising coordinators.
 Ensures that promotions both national and store initiated are properly monitored and implemented.
 Reviews weekly inventory report, merchandisers’ feedback summary and tradecheck reports.
 Works in close coordination with both the sales and marketing groups to identify issues on stock level inventory, near expiration; late implementation of promos; and trade concerns such as bad order returns.
 Summarizes and analyzes trade audit reports to identify gaps in marketing, sales, warehouse, and trade marketing.
 Ensures good relationship with trade partners by doing weekly visits in outlets.

Responsible for overseeing proper implementation of regional, segment, and national marketing programs in the North Luzon region.
 Works hand in hand with Segment marketing group in the development of promotional work plans and implementing guidelines of different segment programs
 Cascades to all sales regions new segment marketing programs for availment and execution
 Reviews assigned region’s (North Luzon) Regional programs and endorses to Comptroller for budget approval and execution
 Reviews and aligns all endorsement forms according to the set guidelines/parameters of Segment marketing group as well as North Luzon regional programs
 Collates and evaluates all Segment marketing and North Luzon regional program results and recommends necessary adjustments in budget and target
 Validates and monitors all Segment marketing programs and North Luzon regional programs’ RFPs, Accrual and Closure Reports
 Conducts competitive trade checks on current competitor promos and pricing structure in all Trade levels
 Reviews regional PWPs (promotional work plan) and work recommendation for regional programs and festival promo/selling activities of North Luzon region with close coordination with Regional Trade Marketing Group
 Assures effective process flow in the approval of regional and festival programs.

 Preparation and mapping of daily coverage to different affinity groups to offer various programs relevant to their respective organizations.
 Research/gather updated lists of different affinity groups such as cooperatives, NGOs, LGUs, schools/ universities, etc in the area of assignment.
 Presentation of livelihood programs and/or marketing programs (given by regional/national TMG and or marketing division) to affinity groups. Makes sure that necessary follow-ups are done after each presentation.
 Tailor-fit marketing and livelihood programs to the needs of targeted organizations.
 Ensures success of programs executed to make repeat business possible and gain good relationship with affinity partners.
 Regularly updates existing alliance partners of new Globe and Touch Mobile services such as promos, special tariff rates on calls and SMS.
 Constant coordination with dealer sales counterpart and trade distributor to align planned programs.
 Regular trade check and area check to be aware of competitors’ activities.
 Timely submission of weekly sales highlights and monthly admin reports.

Responsible for interfacing with healthcare professionals such as doctors, nurses, pharmacists; head of hospitals; and drugstore owners and merchandisers to achieve territorial sales and marketing objectives. Excellent at building rapport, establishing relationships, obtaining commitment, and performing follow-up necessary for strategic and complex sales. Called on competitor’s customers to develop additional revenue opportunities.