Mathew itty, general manager

Mathew itty

general manager

NIKAI Group of Companies

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing
Experience
22 years, 11 months

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Work Experience

Total years of experience :22 years, 11 months

general manager at NIKAI Group of Companies
  • United Arab Emirates - Dubai
  • August 2012 to March 2015

• Responsible for meeting the Annual Budget for both UAE and Oman (trade division- Power retail, dealer network & corporate sales ) Nikai & Hyundai ( Consumer durable EHA )


JOB DESCRIPTION

• Directly responsible for the profitability of trade UAE and Oman, P & L
• Meeting the sales achievement of SDA, MDA & CE
• Maintain the gross margin & net profit as per management guidelines
• Price management
• Price simulation as per market trend ( Visibility to WAC )
• Coordination with PMT for scheme / turnover management
• Man management
• Debtors management & Credit control
• Sales management
• Marketing management
• Power retail management
• Dealer sales management
• Corporate sales management
• Analyse the credibility of new customers & existing customers
• Merchandiser management
• Administrative management of Trade support staff
• Market share management
• TEG ( The Electronics Group ) member representing Nikai Group of Companies
• Vertical & Horizontal growth management

Assistant General Manager at Muscat Electronics LLC
  • Oman
  • January 2009 to March 2011

a large group, diversified into various business activities, comprising of 4 divisions such as Consumer

Senior Sales Manager at General Electric & Trading Company (Genetco)
  • Oman
  • January 2005 to December 2008
Sales Manager at Muscat & Nizwa branch, Dhakaly
  • January 2004 to April 2005
Branch Manager
  • United Arab Emirates
  • October 2001 to December 2003
Sr. Sales Officer
  • January 1997 to September 2003
Sales Executive at Canon
  • United Arab Emirates
  • January 1991 to January 1997

Genetco is one of the largest, most diversified, marketing and engineering organization having its base in the Sultanate of Oman and having a branch in UAE. It is a part of the W.J. Towell group, representing and handling several reputed International Brands like Sanyo, Hitachi, Videocon, Yamaha,

GENERAL MANAGER at NIKAI GROUP OF COMPANIES UAE & Nikai Gulf LLC Oman
  • United Arab Emirates
  • to

Responsible for meeting the Annual Budget for both UAE and Oman (trade division- Power retail

dealer at Nikai & Hyundai
  • to

Directly responsible for the profitability of trade UAE and Oman, P & L
Meeting the sales achievement of SDA, MDA & CE
Maintain the gross margin & net profit as per management guidelines
Price management
Price simulation as per market trend ( Visibility to WAC )
Coordination with PMT for scheme / turnover management
Man management
Debtors management & Credit control
Sales management
Marketing management
Power retail management
Dealer sales management
Corporate sales management
Analyse the credibility of new customers & existing customers
Merchandiser management
Administrative management of Trade support staff
Market share management
TEG ( The Electronics Group ) member representing Nikai Group of Companies
Vertical & Horizontal growth management


TEAM DETAILS & REPORTING STAFF (DIRECTLY & IN-DIRECTLY)

Heading 100 plus employees

Assistant General Manager
  • United Arab Emirates
  • to
Sales Manager
  • United Arab Emirates
  • to
Assistant
  • United Arab Emirates
  • to
Sr. / Sales
  • United Arab Emirates
  • to
Credit controller
  • United Arab Emirates
  • to
Sales Coordinator
  • United Arab Emirates
  • to
Sales Analyst
  • United Arab Emirates
  • to
Service Supervisor
  • to

75 Merchandisers ( UAE ) Oman in progress

SALES PROMOTION
  • to

Evaluating and monitoring product launch campaigns and tailor making them in accordance with target markets.
Developing, launching and implementing value propositions for various Retail and Industrial segments.
Monitoring promotion activities and evaluating them with respect to competitors.




BRAND POSITIONING & AWARENESS
Brand image building and awareness campaigns such as trade shows, exhibitions and seminars.
Developing and executing unique marketing programs and product initiatives that help retailer differentiate them selves from the competition.
Brand re-positioning to harness full potential of the Brand Image.
Working with specific marketing interventions with the aim to create higher purchase intent and maximize the brand awareness potential.
Strategize a long-term brand management plan to sustain and grow brands profitably.

Product Management
  • to

Selecting product mix and developing new product in accordance with market potential and market size.
Forecasting demand for a product and pricing it with respect to market demand.

Education

Master's degree, Marketing
  • at IGNOU
  • January 2002
Bachelor's degree, Mkt. Management
  • at IGNOU
  • January 2001

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Bachelor's degree, Management
  • at IGNOU
  • January 2000

in

Bachelor's degree, Management
  • at IGNOU
  • January 1998

in

High school or equivalent,
  • at Bits
Bachelor's degree,
  • at Mahatma Gandhi University

,

Specialties & Skills

AUTOMATION
BROADCAST
BUDGETING
COOKING
DIGITAL PHOTOGRAPHY
MARKETING
MICROWAVE

Languages

Arabic
Expert
English
Expert
Hindi
Expert
Italian
Expert