Social Media Senior
Alsayegh Media
Total years of experience :21 years, 9 months
Click to edit position descriptionAlsayegh Media is the very first fully-fledged media agency in the Gulf Region; handling a countless amount of high profile clients.
Key Clients:
@DubaiHolding
@DPuae
@TheWalk
@ESMAgov@NASSportsDubai
@NPGC2021
@MyUAE43
@Emerson
@DubaiSmartGov
@GovSummit
@ShjBWC
@AlsayeghMedia
Job Description:
- Implement social media strategies and proposals.
- Manage client’s social media requirements and handle live activations.
- Monitor and community manage all social media activities.
- Optimize social and digital ads to ensure higher reach and engagement.
Andalusia Media Group is a well structured media company powered by TwoFour54; divided among 7 different sub-companies, each specializing in a specific field: Marketing and Branding, Design, Media Handling, Events Management, Media Production, PR and Digital Solutions. I was initially positioned as a Media Specialist, however, after receiving recognition for my work and securing the first deal within my first month, Andalusia Media Group's top management decided to promote me to Business Development department of the entire group, while still being able to contribute to the other sub-companies.
My Job Description included:
▪ Generate sales and potential leads.
▪ Guarantee increased reputation and activities.
▪ Ensure sales are maximized, reports and payments are delivered on schedule.
▪ Create proposals, including presentations and quotations.
▪ Manage events and its logistics, venues selection, production and other related tasks.
▪ Manage client's exhibitions through implementing PR and marketing strategies.
▪ Handle and maintain relations with the press and media.
▪ Arrange meetings and ensured client satisfaction; including CEOs, MDs and VIP member.
▪ Handle all customer requirements and deliver accordingly.
▪ Coordinate payments and profits with the finance and accounting departments.
▪ Handle operations with suppliers and potential investors.
▪ Introduce B2B and B2C opportunities as well as sponsors and investors to targeted clients.
After deciding to pursue a new career path, I spent a decent amount of my time juggling around with Bayt.com’s interface - My time on Bayt.com was divided between applying to new opportunities and contributing to the social panel. After a while I got noticed by the Bayt.com Team and was offered to be a moderator for the following subjects:
▪ Marketing
▪ Mass Communication
▪ Video Editing
▪ Graphic Design
▪ Development Studies
I was offered a short-term contract in Allure Group which I accepted in an attempt to focus on my career's objectives, and experience working in a company more related to my academic field. Allure Group was a media agency that specialized in marketing and banking solutions; some of major clients included: National Bank of Abu Dhabi (NBAD), Abu Dhabi Islamic Bank (ADIB) and Dubai Islamic Bank (DIB), among others, GASCO and more.
My Job Description Included:
▪ Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.
▪ Review and approve proofs of printed copy and art and copy materials developed by staff members.
▪ Manage own accounts and projects, working within budget and scheduling requirements.
▪ Confer with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
▪ Present final layouts to clients for approval.
▪ Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
▪ Hire, train and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
▪ Work with creative directors to develop design solutions.
▪ Review illustrative material to determine if it conforms to standards and specifications.
▪ Negotiate with printers and estimators to determine what services will be performed.
▪ Prepare detailed storyboards showing sequence and timing of story development for television production.
I have officially launched my career in UAE at Al Hamra Group, which specialized in military and security solutions. Half-way through my journey with Al Hamra Group, I was motivated to add extra value to my company; this resulted in my promotion into a Media and Marketing Manager. Some of my proudest accomplishments include:
▪ Implementation of Al Hamra 30th Anniversary gala dinner.
▪ Full corporate re-branding including the opening of our new offices.
▪ Acquirement of ISO Quality Management certification.
My Job Description Included:
▪ Organize annual exhibitions and events including Al Hamra Group's 30th anniversary.
▪ Accomplish marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees.
▪ Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.
▪ Prepare and complete action plans by implementing quality, and customer-service standards.
▪ Resolve problems, complete audits, determine system improvements and implement change(s).
▪ Established ISO Quality Management certification.
▪ Provide information by collecting, analyzing, and summarizing data and trends.
▪ Protect organization's value by keeping information confidential.
▪ Update job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations.
▪ Organize and implement all design, media and marketing materials.
▪ Render customized 3D solutions, animations and concepts for clients.
▪ Manage published advertisements and marketing campaigns.
▪ Created a (brand new) effective media and marketing plan.
▪ Introduce new clients and handled timely meetings.
▪ Re-branded Al Hamra corporate identity and design theme.
▪ Handle and organize presentations standards and contents.
▪ Manage sales and tender activities.
- Audiovisual and Electronic Techniques - Media and New Technologies - Introduction to Mass Communication - History and Theories of Mass Communication - News and News Analysis - The Radio Program - The Television Program - Journalistic Forms - Image and Image Analysis - Media in the Middle East - Public Relations/ Copy Writing - Ethics and Law in Mass Communication - Media and Public Opinion - Audiovisual Performances - Media and Society - Electronic & Script Writing - International Print Writing - International Communication - Discourse Analysis - Media and Advertising - Internship
- Principles of Management - Principles of Marketing - Managerial Economics - Finance and Accounting - Business Law
- Basics of Drawing - Basics of Sketching - Visual Language - Introduction to Theory of Colors - Typography - Printing Design - Production - Photography - Computer Imagery - Graphic Design - Animation Techniques - Computer 3D Modeling
