JR Brand manager
DANONE
Total years of experience :11 years, 6 Months
• Development and execution of strategies for deploying brand.
• Monitoring and analysis of qualitative market research & quantitative.
• Development and monitoring of media plans (press, television, billboards, radio ...).
• Implementation of Activations at the Modern Retail and Trade (MT) Channel
• Implementation and monitoring of promotional plans.
• Market Intelligence/Monitoring.
Explore and develop new partnerships and agent relationships
Develop the indirect sales channel marketing strategy
Manage all indirect sales initiatives with all channel partners
Train my partners on our Products, Processes and Policies
Coordinate events and trainings for local partners
Responsible of the Brand "RANDON" the second world leader of Semitrailers.
I'm in charge of all process from the production to the final customer.
Market research.
Competition monitoring.
Cost saving/killing.
Communication.
Salesfroce training.
Distribution network.
Sales monitoring & strategy application.
Business Analysis.
• Inside Sales Account Manager | MAERSKLINE
October 2012 - today.
• Maintain a current and active account base from the small to medium sized
segment, performing regular sales maintenance and follow up to my accounts,
relationship building and new opportunity identification.
• The primary objective is to maintain and grow business organically that is in line with desired volume / yield / price requirements.
• Manage assigned customer and budget base; pursue and secure business in line with corporate/regional objectives.
• Build relationship with current customers, resolve complaints & service issues to customer satisfaction and in line with organizational policies.
• Probing / identifying needs and suggesting solutions to help customers.
SalesForce user certification.
HEC ALGER September 2008 - July 2012 Bachelor in business science option: "international trade"
Certificate " Filière innovation entreprendre " delivered by INSA DE LYON -
