Melhem Abou Chrouch, Sales area manager

Melhem Abou Chrouch

Sales area manager

Sitaf

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, sales and commerciales relations
Experience
16 years, 2 months

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Work Experience

Total years of experience :16 years, 2 months

Sales area manager at Sitaf
  • Saudi Arabia - Western Province
  • My current job since November 2023

- Managing, training, and providing overall guidance to the sales team of an assigned territory.
- Setting reasonable sales targets to be achieved by the sales team.
- Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
- Collecting customer feedback and providing updates to senior managment.
- Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awarness.
- utilizing outbond telephone calls, email communications, and face to face meetings with customers to close sales.
- Impelmenting a sales managment process to assist the sales team in identifying and prioritizing key customers and prospects.

business development specialist at Transmed ltd
  • Saudi Arabia - Jeddah
  • March 2020 to October 2023

- Achieve growth and hit sales targets by succesfully managing my sales.
- Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence.
- Build and promote strong, long-lasting customer relationship by partnering with them and understanding their needs.
- Present sales, revenue and expenses reports and realistic forecasts to the managment team.
- Identifying emerging markets shifts while being fully aware of new products development and competiton status.

Sales Consultant at Boecker Public Health
  • Saudi Arabia - Jeddah
  • March 2019 to March 2020

Learn company products and services offering. Features, benefits and
pricing.
• Set up sales department KPI’s
• Communicate with the client to understand their sales goals and objectives
to consult him with the best service and product.
• Identify current sales process bottlenecks and inconsistencies
• Work with marketing team to ensure collaboration
• Monitor and report on KPI’s regularly
• Stay up to date with the industry situation and benchmarks
• Stay up to date with the latest sales trends and best practices
• Attend educational seminars and conferences
• Create a motivational and healthy atmosphere for the sales actions
• Identify opportunities for product and service up-sell
• Identify opportunities for new client acquisition
• Monitor competition
• Find prospective customer and new target segments

sales manager at SAMA FOODS CO
  • January 2017 to January 2018

Job description:
• Managing sales target for the salesman.
• Promoting new products and the special deals.
• Agreeing sales, prices and payments.
• Dealing with the key customers.
• Giving feedback about the sales to the management.
• Managing the route plan of the sales team.
• Pricing according the price review of the whole market
• Hiring new sales man.
• Managing sales and stocks updates.
• Keep updating the top management about changes of the market.
• Follow up the collection of the sales team.

sales manager at AL WISEA’A TRADING EST
  • January 2015 to January 2017

(whole sale
Food stuff).
Job description:
• Deal with the key customers.
• Make and sign a deal and open a new business.
• Manage the sales of catering company (bulk).
• Keep following the international market and the prices updates.
• Keep following the international currency exchange and how it affect our
imported items.
• Tracking the imported goods, and follow up with the transistor.
• Check the containers papers if it match our requests.
• Communicate with the purchasing manager to update him with the market
needs and requirements.
• Manage deliveries with the store in a part, and with the customers.

manager supply chain logistics at Fosool lebnan
  • Saudi Arabia - Jeddah
  • January 2014 to January 2015

Supplying manager FLP branch of clarity standards co.
(Lebanese season pastries, frozen food division.)
Job description:
• Planning deliveries timetables
• Ensuring stores have enough stocks
• Making sure suppliers have enough stock to meet demand.
• Overseeing the ordering and packaging process.
• Monitoring stock levels.
• Tracking products through depots to make sure they arrive at their
destination.
• Overseeing arrival of shipments
• Managing the sales of the key customers.
• Keep following the international market to insure the availability of the
products.

business development executive
  • January 2013 to January 2014

: (NMR Media) Amaaken print
directory, website and mobile application.
Job description:
• Gathering data related to the clients (decision maker, marketing manager ...)
• Having meeting with the decision maker (presentation, explanation through
different approaches).
• Preparing the proposal or the quotation.
• Following up with the client and signing the contract.
• Receiving from the client the art work (pictures, contact details and links...)
• Providing the client with the print directory after issuing it.

marketing specialist at AL WAFI-TAKAMOL
  • January 2009 to January 2013

INTERNATIONAL FOR FOOD AND PRODUCTS LTD (SADIA
CHICKEN) Food service Kingdom of Saudi Arabia
Job description:
• Daily process to open accounts for new customers (Quotes agreements, and
to follow up on official papers ...)
• Check on stock availability reports
• To keep the management up to date:
• To fill the daily report
• To update them along with market pricing.
• To keep the customers satisfied and to visit them frequently.
• Make orders after getting the PO’s if necessary.
• Following up with the drivers to make sure that the products were delivered
on time.
• Send the statement of account to the customers and follow up on the
payments and make sure to collect the money on time (cash, cheque) and to
provide an receipt/vouchers.
• Prepare presentation showing my sales figures (sales v/s collection, target
v/s achievement, along with recommendation and comments, and Ramadan
achievements…)
• Make sure to install all products (Posters, Stands, Distributions…) based on
Marketing department deal.
• Allocate incentives for customers based on volume of work.
• Train and show the work flow to the new salesman.

Store Supervisor at KHAWLI SUPERMARKET
  • Lebanon
  • January 2006 to January 2008

Job description:
• Receive goods and control the quality and the quantity of the products.
• Enter the invoices in the system and to keep the management updated by
the new prices.
• Make orders and offer along with salesman after get updated by the new
promotions.
• Arrange for official Credit note and return process papers.
• Control the stores merchandisers sent from the companies.

Education

Bachelor's degree, sales and commerciales relations
  • at vocational development
  • September 2008

Specialties & Skills

Administration
Catering
Hospitals
Business Administration
MARKETING
PRICING
CUSTOMER RELATIONS
BENEFITS ADMINISTRATION
CONFERENCES
DRIVERS
FEATURES
MANAGEMENT

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

ISO INTERNAL AUDITOR (Certificate)
Date Attended:
February 2021
HACCP LEVEL 3 (Certificate)
Date Attended:
June 2019

Hobbies

  • sport
    Basketball