Michel Mrad, Executive Exchance

Michel Mrad

Executive Exchance

mindshare

Location
Lebanon
Education
Master's degree, Media Studies - Advertising
Experience
2 years, 7 Months

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Work Experience

Total years of experience :2 years, 7 Months

Executive Exchance at mindshare
  • Lebanon - Beirut
  • February 2013 to March 2014

Occupied the position of Executive - Exchange, handled several accounts; mainly Azadea (both online and offline fronts), Waterfront City, Nike, Bocti, Kimberly Clark (Huggies, Kotex & Kleenex), Terranet, Fransabank (Online front), FDC ( Vape and Canderel - Online Front).
Handled perfectly the below required tasks from a media personnel:
- Media Planning
- Media Buying
- Digital Planning
- Competitive Review
- Campaigns Optimization
- Community Management for Social Media Platforms
- Assisted on Several Pitches

Media Executive at Vertical Media Services - Part of Quantum Group
  • Lebanon - Beirut
  • September 2011 to January 2013

Occupied the position of Media Executive, handled several accounts such as AUBMC, Vincenti Group (Label5 Wiskey, Poliakov Vodka, Lesieur Mayonnaise + Oil, Barilla ...), Cascada Village, Khoury Home, ABC, Globemed & Lorem Ipsum (7invest real estate project, Dutch Boy …)

Education

Master's degree, Media Studies - Advertising
  • at Note Dame Univesity - NDU
  • July 2014
Bachelor's degree, Advertising and Marketing
  • at Notre Dame University - NDU
  • June 2009

-2.7 GPA Internship during Summer 2009 in Grey Worldwide – Beit Mery – Lebanon- in the client servicing Department. Worked with clients likeBurger King, Byblos and Roshan Telecom.

Specialties & Skills

Digital Media
Optimization
Media Buying
Media Planning
Advertising
Microsof office
Media Related tools - IPSOS (Ariana , Xplan , Statex ) and Effective Measures

Languages

Arabic
Expert
English
Expert
French
Expert
Spanish
Expert

Memberships

NDU Advertising Club
  • President
  • July 2008

Hobbies

  • Cinema , Diving , Video Games