Michele Olcese, Marketing Director

Michele Olcese

Marketing Director

Sony Music

Location
Italy
Education
High school or equivalent, Science & Communication
Experience
11 years, 0 months

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Work Experience

Total years of experience :11 years, 0 months

Marketing Director at Sony Music
  • Italy
  • October 1999 to March 2001

Responsible of the international repertoire for Sony Music Italy, head of a structure of 5 persons
with the duty of publishing international records among the others: Bruce Springsteen, Celine Dion, Bob Dylan, Shakira, Anastacia, Leonard Cohen etc, Realization of marketing and promotional plans.
Organization of promotional visits of the artist including: live performances and TV, press
conferences, radio and TV interviews.

Marketing Director at POLYGRAM Itali
  • May 1996 to October 1999

Head of international department and the develop of the local repertoire; among the Artists:
Robbie Williams, Paul Mc Cartney, Coldplay, Tina Turner, Radiohead, Vasco Rossi, Tiziano Ferro.
Director of promotion and marketing team. Organization of show-case and events to support
new records.
MUSIC

Marketing Director at EMI
  • Italy
  • April 1998 to October 1999

Director of the international repertoire and local, coordinator of promotional and marketing
team. Responsible of the relations with all Polygram international labels and in charge of
organizing promotional events-concerts.

Marketing Manager
  • May 1996 to March 1998
Product Manager
  • April 1990 to May 1996

Responsible of 2 labels of Polygram Group, Phonogram and Mercury Uk.
Organization of marketing and promo plans for Artists like: Cranberries, Tears For Fears,
Fine Young Cannibals, Bob Geldof and may others

Supervisor
  • to

of the work of the international dept. In charge of the publication of the record
of the Major Polygram Artists: to mention few: Elton John, U2, Dire Straits, Bon Jovi, The Cure,
Robert Plant, Jimmy

Education

High school or equivalent, Science & Communication
  • at Scientific High School
  • July 1984

courses: Manager

Specialties & Skills

BUDGETING
CONFERENCES
CREATIVE
EDICIÓN
MARKETING
PRESS RELEASES
TELEVISION

Languages

English
Expert
Italian
Expert