Partner and Co-Founder
Bedinkt
Total years of experience :16 years, 4 Months
We are three ambitious young woman who have all worked for traditional agencies. We felt there was a gap in the market for a personalized design agency without all the drama or hierarchy of other bigger agencies.
Our working style is not lengthy or process driven.
We’re not only passionate about the creative journey but also about forming relationships with our clients, immersing ourselves in their brand and finding solutions to their business problems.
We ensure every piece of work is crafted, sophisticated, ambitious, personalized and polished.
You’ll see the love, pride and attentiveness in our work and everything we do
I worked at Nando's in the UAE as the Nando's UAE Marketing Manager. My main role was to direct and grow the Nando’s brand within the market, to maximise company revenue through effective marketing interventions, to provide strategic input into overall company business development, to co-operate & collaborate with Nando’s Worldwide Licensing & partner companies (agencies, suppliers etc) to maximise and leverage the brand’s presence and to drive the internal brand and culture of Nando’s through its people in the market.
I worked at gyro, a global advertising agency (www.gyro.com).
For the last one and a half years, I was part of their Dubai team and managed the hotel part of the Meydan retainer which consists of two hotels: The Meydan Hotel and Bab Al Shams Desert Resort & Spa. I also managed the Dubai Calendar monthly campaigns for Dubai Events and Promotions Establishment (a government owned entity), The Address Dubai Marina account and was involved in various other accounts such as FedEx, EAM and Dubai Property Group.
During my time at gyro I have organised various photoshoots, events, radio adverts, digital, print, outdoor and web designs and have gained valuable knowledge and insights into the Dubai market.
I worked at a strategically led design agency called Berge Farrell (BF) (www.bergefarrell.com). BF focuses on below the line advertising and specializes in packaging design.
I managed a variety of international blue chip accounts such as
- PepsiCo (Pepsi Lite, Tropicana and Aquafina)
- Unilever (Lux, Knorr and Carte D’Or)
- SABMiller Vietnam (Gambrinus)
- Kraft (Toblerone)
- Pacific Beverages (Bluetongue and Dapple)
• The clients that I worked with were based in the UAE, Australia, China, Singapore, Italy, Poland, South Africa and the States.
• I was involved in all aspects of each account from initial client brief to final artwork delivery. These accounts included new product launches, fully fledged 360 degree campaigns, revolutionary and evolutionary designs of existing brands, as well as populating brand guideline books.
• At the beginning of each project I was involved in the strategy and thought process behind each design.
• Presented designs and portfolios to current and prospective clients.
• Consulted on design and printing processes.
• Travelled abroad to maintain existing relationships and source prospective international clients.
• Organised, managed and attended photo shoots, both locally in South Africa and abroad.
• Drew up proposals, design and revert briefs, cost estimates and invoices for each client.
• Set financial targets, tracked and reported on performance.
• One of the projects I led was Tropicana Frutz, the second largest sparkling juice is Saudi Arabia. I managed this project from conceptual stage right through to providing final artwork for 4 flavours. This brand won the Pepsi bottle packaging award in 2011.
I was responsible for managing the Pick n Pay packaging and point of sale rebrand. Pick n Pay is the largest retailer in South Africa and underwent a complete revitalisation of their in-house brand. This included a launch of 4, 000 existing and new SKU’s (stock keeping units).
• Set and tracked financial objectives for Berge Farrell’s Pick n Pay account.
• Captured all data relating to Pick n Pay products.
• Wrote briefs and reversions on new and existing work in the studio.
• Liaised with account managers, printers and Pick n Pay clients such as packaging technologists on a daily basis.
• Managed a design team by ensuring effective delegation and work volume split; managed their workflow and dealt with any complaints or suggestions.
• Consulted on design and printing processes and attended print runs
Marketing Thesis Graded 81. During my Honours year I did a thesis on profiling the black middle class tertiary education, 18-24 year, student market. Research was done into this market’s purchasing behaviours, psychographics and media consumption. Our thesis received the highest mark in our 4th year marketing class. Marketing Honours 75 Business Strategy 75 Invited to the Golden Key Society
