Social Media Director
Create Media Group DMCC
Total years of experience :18 years, 4 months
My current responsibilities include the following:
1. Manage and support the Social Media Team, ensuring a superior quality of communication and project delivery.
2. Planning and execution of Social Media campaigns for clients.
3. Oversee analysis and performance reporting to identify potential opportunities for clients.
4. Managing client - agency relationships.
5. Developing strategies for clients which not only assist in exceeding the objectives but assist in educating the business/brand as a whole.
6. Researching new and emerging tools to add to the offering from the agency.
7. Coordinate agency’s financial and budget requirements to fund operations, maximize investments, and increase efficiency.
8. Management of specific staffing requirements from interviewing, hiring and training new employees, or oversee those personnel processes.
9. Integrating with the broader teams in order to develop ideas and new business opportunities.
10. Assisting the team in the execution of all social media activities across our client portfolio.
Clients which I currently manage include:
Standard Chartered Bank UAE, Flash Entertainment Abu Dhabi, Environment Agency Abu Dhabi, 55FIFTY7 The Diamond Studio, Ping Pong Dubai, BWF Dubai, ShuttleTime Dubai, Monsoon Accessorize Middle East.
Previous clients managed in this role:
DAMAC Properties, Redbull UAE, Zayzafoon, Sacwich, PTG, Milano, 3M Window Films, Mubadala World Tennis Championship, Yasalam 2015, Dubai Music Week & Live Nation Middle East.
My responsibilities included:
1. Day to day management of a broad range of clients together with the client services team.
2. Overseeing the output of the wider team including Community Managers, Analysts and Account Executives.
3. Constantly making decisions on the strategic, creative and tactical direction of the team’s activities based on assimilating all information and requirements from all team members but specifically the Analysts and Community Managers.
4. Ensuring all activity is constantly in line with our strategic approach to engagement, social property management and content development, whilst still evolving and developing the strategy in line with results.
5. Delivering strategy, creative and insights presentations to clients.
6. Ongoing client education and development, mapping opportunities, advising on new approaches and selling in new ideas regularly.
7. Day to day delivery management for a range of projects including web development, community engagement and content development.
8. Managing the social editorial process for our social properties, ensuring we are delivering a fully integrated approach to social marketing for our clients.
9. Ensuring the strategy hits client objectives and answers consumer needs, including increasing search visibility, driving actions and sales, and building relationships between brands and their consumers.
10. Creating briefs for the Creative, Production and Community Management teams, managing the briefing process as needed.
11. Pushing the team and our clients to be more innovative in their approach to social media (and digital marketing), researching emergent social and cultural trends, consumer behaviour and technological innovation that will improve the offering.
Clients which I managed include:
Microsoft MENA (Egypt, Saudi Arabia, Turkey, South Africa and the Gulf), Dove Women, Dove Men, Jotun Paints Arabia, Philadelphia Cheese, Bosch and Siemens Home Middle East, Passionata, Brooke Bond Red Label Tea.
My responsibilities included:
1. Checking brand synergy and the implementation of brand strategy in all social media platforms and project execution.
2. Assist in leading a team of dynamic, energetic and crazy social media mavens who are passionate about their brands and what they offer to them.
3. Develop and maintain strict guidelines and standards in social media processes, disciplines and documentation.
4. Formulate creative briefs (client-facing).
5. Identify and advance the skill set of fellow team members.
6. Educate clients on the ins and outs of social media and all of its constant changes.
7. Assume a mentorship role to grow junior team members.
8. Manage a variety of projects simultaneously and ensure communication between various departments in the agency.
9. Work with account managers to identify opportunities and sell ideas within accounts.
10. Initiate brainstorming sessions and other planning activities.
11. Scope new projects, identify brand opportunities and shape creative and production briefs.
12. Manage the community managers that handle the ORM and content generation for social media.
Clients which I managed:
MTN South Africa
Clients which I worked on as a part of the broader team:
Vitamin Water, MTN Group Africa
My responsibilities included:
1. Enhancing competitiveness in current and new markets both print, digital and offline.
2. Aligning goals and strategies with higher-level objectives of the division.
3. Managing the marketing activities for the publications across online and offline.
4. Building strategic relationships and ensuring brand alignment with brand strategy and implementation.
5. Generating revenue, managing costs and ensuring profit margins are maintained.
6. Managing people, processes and systems effectively to ensure that all costs are aligned to the budget forecasts for the financial year.
7. Driving brand awareness through in store marketing, online activations and events, through content management and engagement on social media platforms.
Publications which I worked on:
Heat Magazine South Africa, NewsNow/Nuusnou, Finweek and assisted with events and online activations for You, Huisgenoot and Drum magazines.
My responsibilities included:
1. Focus on achieving stores performance, daily and monthly targets are reached, as well as beating previous years performance.
2. Optimising store performance through legendary product, people and experience.
3. Leading the team through nuturing, motivating, developing and maintaining relationships.
4. Problem identification and resolution.
5. Motivation of team to achieve the goals defined by the team ensuring maximisation of store potential.
6. Constant feedback to be given to team through one-on-one sessions done to alleviate any issues that might affect the store and team morale.
7. Understand and be able to execute all roles in the store to assist team where possible.
8. Management and ordering of stock for the store as well as recruitment for the store.
My responsibilities included:
1. Compilation of monthly reports for national accountants on client base and growth.
2. Adhoc reporting on product related issues and analysis thereof.
3. Assist in turning client data and business intelligence into a core competence.
4. Assist the PBA/ Business Intelligence team with data investigations, fixes and reporting.
5. Creating and running of weekly reporting to the Private Bank Account Teams.
6. Interact with business and Interpret business reporting needs into data requirements.
7. Identify incorrect data and manage the correction and updating of data in all legacy systems.
8. Monitor and report on invalid / failed data and the impact.
9. Be involved in project based data requirements and business analysis.
10. Assist Marketing department with campaign analysis and preparation
My responsibilities included:
1. Email consultation for any online queries that a client has for their Investec account.
2. Monthly Statistic Reporting for the entire contact center to management & KPI reporting for the teams.
3. Creation and update of any Excel documents in the area.
4. Statistical analysis of data to provide better understanding of call volumes and capacity planning.
5. Quality Assurance for payments made online for clients and other general admin responsibilities.
6. Completed the model for the Investec Fee Increase measurement and benchmarking against competitors in 2009.
My responsibilities included:
1. Providing clients with a distinct client support in all situations relating to their banking needs
2. Compilation monthly data reports for management on team’s performance.
3. Daily monitoring of assigned admin tasks and process enhancement.