Mobarak Alrasheedi

• Acted as Consumer Marketing single point of interface for input related to the VIP segment.
• Managed VIP segment by analyzing behavior, identifying needs and recommending targeted value proposition to concerned departments.
• Identified needs and behavior of VIP segment based on market research and surveys and derived relevant recommendations.
• Provided input to Mobility Services, Broadband & Bundles, Marketing Communication and Customer Lifecycle Management relevant for the design of the value proposition for the VIP segment.
• Analyzed and monitored STC performance in the VIP segment compared to competition and overall market opportunities.
• Analyzed and assessed value propositions of VIP segment in the market, and identified targeting opportunities.
• Conducted market analysis on the VIP segment to understand their specific needs, requirements and behavior.
• Developed plans and initiatives to target the VIP segment and share them with the concerned departments in Consumer Marketing.
• Coordinated with product managers to launch VIP-targeted products and services.
• Coordinated with Marketing Communication to launch targeted communication campaigns to the VIP segment.
• Managed and maintained a database of STC VIP customers.

• Participated in the development and implementation of the Prepaid Services plans, in line with the corporate objectives.
• Directed and managed the Prepaid Campaign Management Section mandates, providing leadership and facilitating work processes in order to achieve high performance standards.
• Interpreted and implemented change in the Prepaid Campaign Management Section providing guidance and support, necessary for continuous improvement.
• Ensured compliance with organizational policies, procedures and quality standards in the Prepaid Campaign Management Section.
• Drives prepaid services and bundles usage and revenues through targeted BTL promotions.
• Developed an overall plan for BTL promotional activities by liaising with key stakeholders from the Sales and Marketing General Directorates.
• Designed briefs, channels, timing and prioritization of BTL promotional activities to promote and launch prepaid services and bundles.
• Designed specific targeted promotional campaigns in order to boost revenues and improve overall performance.
• Liaised with the Marketing Communication Department during campaign design in order to align campaign messages with the Corporate Communication General Directorate’s guidelines.
• Worked closely with key stakeholders from the Sales and Marketing General Directorates to coordinate and strategize different ideas on how to promote different products that will cater to the targeted customers’ needs.
• Use creative campaign techniques and strategies to develop customer interest in the prepaid services and bundles.
• Communicated BTL promotional plans to external agencies and worked with them to launch the campaigns across targeted customers and markets.
•Developed KPIs to measure impact of targeted campaigns, monitors performance and recommended improvement initiatives.
• Reviewed the campaign’s impact and ensured that recommendations are incorporated in future campaigns to increase effectiveness.
• Formulated the annual BTL communications budget for the Prepaid Services Department in line with overall BTL plans.
• Managed the BTL communications budget by ensuring appropriate distribution of budget for various BTL communications campaigns spread across the year.
• Defined goals and key performance indicators for each member of the team and ensures effective application of the STC performance management process.
• Directed planning and selection of manpower in the Prepaid Campaign Management Section, in line with the business and operational plans.
• Ensured high level of employee engagement and capability development by providing on-going feedback and coaching team members within the Prepaid Campaign Management Section.

• Developed Marketing Strategy and Marketing Plan in coordination with the input from the rest of Marketing Departments.
• Monitored and reported the execution of the corresponding Marketing Plan on weekly basis with the concerned Marketing Departments.
• Developed initiatives and milestones in coordination with Marketing Departments and Planning & Performance as well as monitored and reported execution on monthly basis.
• Held responsible for “Iqtirahi” program for new suggestions.
• Collected and coordinated to include budgets required by all Marketing Department for New services, services enhancements and Network capabilities requirements to be processed by Network Solutions and Services (NSS) for their budgeting requirements.
• Determined coverage priorities, and the right technology (3G, LTE, indoor coverage) for Hayys, cities and villages based on demographic information (income level, population, Age/ generations, educational level, business areas, and utilities).

• Held responsible for meeting network performance targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators.
• Supervised operations and maintenance contractors activities to ensure they fulfilled their contractual obligations.
• Supported management and staff through counseling and advising to help create successful and productive teams.
• Managed with a full understanding of Circuit and Packet technologies: MSCs, MSSs, MGWs, STGs, SGSNs, GGSNs, SDPs, CCNs, IVRs, PSTNs, FGSMs, IGWs, NGN, MSCs in Pool, Gb/Iubs Expansion, Gb over IP, SIGTRAN, BSC in Pool, Integrated SGSNs, Blade Clusters.
• Became the duty manager responsible for the network performance during Ramadan and Hajj season in the region of Makkah as a result of my responsibility and hard work.

• Network Analysis (mobile network components and functions i.e. traffic, signaling, paging HO..etc), optimizing and planning including special events (i.e. Hajj/Ramadan/others) for mobile network nodes& integrated nodes.
• Updated Network Diagram for all parts mobile and fixed.
• Developed and maintained appropriate databases for all projects.
• Prepared network requirement for introduction of new projects, and services.

• Participated in Traffic Analysis, Paging Analysis and End of selection in the core network by improving the business and network of the company.
• Developed solutions to Handover problems and routing plans through technical steps.