Sales Manager
Al Orjon Foodstuff
Total years of experience :15 years, 6 Months
Highlights
• Developed and retained durable and robust professional rapport with some favoured and exclusive customers that ensured high sales turnover.
• Evolved and elaborated the prevalent established company procedures and practices regarding the sales responsibilities, like, order booking, allocations, sales forecasting and reporting, travel plans, commercial reviews, payment & receivable analysis, etc.
Key Responsibilities:
Recruitment & Training
• Oversee selection procedure of the sales team, and ensure competent talents are inducted keeping in mind the specific eligibility norms are met according to the job descriptions of each position.
• Mentor, tutor, manage and encourage the sales team to exceed performance expectations.
• Regularly discuss and review the annual sales budget with the sales personnel and set individual sales targets, establish key performance indicators and announce monthly incentive proposals.
Business Planning
• Scrutinize sales statistics, past and present, work out profitability analysis and initiate corrective measures to improve sales performance in case of shortfalls.
• Accountable for P&L, carry out strategic sales planning, involve internal teams in establishing robust sales processes, employ the right sales representative for appropriate business development assignments, and maintain high customer service quality.
• Assist in the preparation of the promotion budget, review effectiveness of promotional and advertising campaigns and critically analyze expenses on the A&P initiatives undertaken.
Business Development
• Establish and discuss terms and conditions of business with customers - prices, pay-outs, discounts, advance payments, freight charges, etc.
• Monitor and scrutinize retail sales, devise plans for higher market share, organize market visits from time to time, conduct territorial sales analysis, review price levels according to movements in the prevailing market, with particular attention to competitor activity.
• Establish complete database from feedback received, instruct and guide the sales team, give the right directives for achieving the preset targets and business objectives.
• Monitor the collections scheduled and ensure timely receipts within contracted period to meet defined targets.
Inventory Control
• Maintain optimal inventory levels to ensure efficient funds movement and allocation, replenish stocks as per requirement, and track inventory turns and control inventory costs.
• Coordinate with suppliers, negotiate prices and delivery schedules and ensure adequate inventory is made available at all customer touch-points to meet market demand.
Al Roya Est (Establishment) is a Global Supplier and importer of Food items like fresh and frozen chicken, table eggs, fruits and vegetables and beverages
Highlightsu**
• Defined, specified and systematized departmental sales policies and strategies. Assessed and appraised the contributions of sales and office staff throughout the organization. Reported and informed management about progress, suggested remedial measures, proposed incentive schemes.
Key Responsibilitiesu**
Sales Management
• Controlled and conducted complete sales activities, led the sales force effectively in executing company targets and objectives.
• Collaborated with the executive management to determine and assign sales targets based on field reports.
• Defined and developed pricing strategies, ensured timely payments and monitored collections as per the company’s credit policy; maximised sales earnings and margins.
• Suggested remedial measures to the management to revive lagging sales, evaluated reports and highlighted areas that required immediate management intervention.
• Prepared monthly, quarterly and annual company sales forecasts and established strategies for revenue growth.
• Conducted sales appraisals and reviews periodically, measured actual sales performance against budgeted figures; implemented corrective measures in case of deviations.
• Participated in media decisions for effective promotion of products to maximize sales and expand market share. Set up promotional budgets according to requirements and collaborated with suppliers for promotional support.
Team Management
• Initiated and organized sales training programs from time to time for sales executives and updated the sales force providing information on sales trends, customer preferences and competitor activities.
• Convened and conducted frequent meetings with the staff to review sales performance, gather market feedback to modify sales processes.
United Company for Central Markets (COOP) is a supermarket chain, serving the society that looks for good quality and lowest price, i.e., minimizing economical impacts on society by maximizing customer’s purchasing power.
Key Responsibilitiesu**
• Managed the sales of fresh food products, ensured availability as per demand and suitable stock turnover rate to avoid wastage of perishable goods.
• Mobilised all resources to consistently meet customer needs, gathered feedback on existing products and assessed customer demand for new products.
• Maintained the upkeep of the decor of display areas, equipment and facilities taking utmost care to uphold a safe and hygienic environment, as per quality standards.
• Conducted detailed training programs for the sales team regarding new products and customer service, monitored and evaluated their performance and provided productivity enhancement feedback.
• Oversaw inventory and procurement of products and supplies, exercised effective stock control measures for food items, ensured availability of fresh food items matching quality standards.
• Generated and analyzed monthly, quarterly and annual sales reports, presented sales volume analysis to the senior management for review and recommendation.
Giant Stores is an acquisition of Al Meera, a chain of hyper super market consumer cooperatives in Qatar, to bolster its market presence in fresh food and non-food sectors.
Highlightsu**
• Drove systematic and focused team efforts to attain the company sales and turnover targets in a sustained manner.
• Evolved modern and trendy sales & marketing ideas, sought approvals for implementation of marketing initiatives from the management and ensured healthy progress and improvement in business.
Key Responsibilitiesu**
Customer Service
• Maintained benchmarked hygiene, safety and cleanliness standards of the food section, increased customer footfalls and improved sales volumes.
• Adhered to the laws governing food stores as stipulated by Government authorities, like the municipality and health & food safety regulators.
• Ensured availability of all products and services as needed by customers, evaluated customer preferences and parameters that influence buying behavior and prepared planograms to make efficient shelf space utilization and to position high-selling products in direct view of customers.
• Maintained grouping and classification of stocks with convenient display patterns to promote excellent shopping experience and helped increase sales and company turnover; executed planned promotional activities and ensured eye-catching display of products.
Inventory Control
• Exercised strict control over inventory, regulated and maintained records of the stock movements. Regularized the trends in sales, kept stock and sales turnover as recommended by management for maintaining profit margins.
• Organized weekly reports of out-of-stock commodities, discussed financial requirements for re-stocking goods with the commercial department. Facilitated coordination with suppliers to maintain SKUs on a regular basis.
