Mohamed Elsobky

Sales Account Executive -Modern trade at يونيليفر

• Egypt - Cairo
• My current job since July 1999

• Beyond for marketing services,
(Operation Manager - Cairo - Egypt (from Jan 2010 Present )

Responsibilities:

• Put annual activation plan, budget & quotation which build brand equity and drive the business.
• Ensure the activation plan matches our brands objectives and market conditions.
• Create Creative ideas to increase the consumer’s interaction and fill the space related to the brand insight.
• Ensure the quality and comparative prices of the implementation.
• Analyze how we communicate 360 degree and the effect on sales growth and market share.
• Coordinate the communication cycle of any activation.
• Build strong activation team able to communicate with internal & external concerning people.
• Present the activation which was done to evaluate the
achievement, benefits and learning.
• Unilever, Market Activation Project Manager (2007-2010)
• Unilever, Account Executive Modern Trade (2006-2007)

Responsibilities:

• Responsible for monthly target
• Responsible for Annual growth per brand & category
• Ensuring shelf space and shelf share
• Ensure the availability of brands, items and promotions
• Responsible for Implementing Unilever events in the account
• Handling customer service, and merchandising team
• Aligning promotions with trade categories
• Responsible for account TTS and spending
• Responsible for creating promotions evaluation.
• Responsible for creating Exclusive promotions
• Responsible for Co packing promotions
• Handling customer operations (credit, cheque)


Senior Purchasing Accountant, (Metro Markets Trading & Distribution)
(Mansour Group Company), 2003 ـــ 2005 .

• Provide technical accounting advice within area of expertise to functional purchasing managers to help them develop revenue and expense budgets, understand financial reports, and manage their financial responsibilities.
• Match all receivables with invoices and corresponding purchase orders and Verify invoices and requisitions for goods.
• Verify that transactions comply with financial policies and procedures.
• Manage the weekly, daily, monthly cheque run Process.
• Prepare and Finalize accounts payable cheques.
• Prepare analysis of accounts.
• Assist in month end closing process.
• Review payments request: purchase order, vendor invoices, and vendor statements.
• Propose with financial updated procedures to raise the financial performance of the company and financial control.
• Control receipts vouchers bonus or and determine the finished reviewed receipts vouchers.
• Control vendor's debits and report them to the purchasing manager.
• Prepare monthly reports for debt's due date.
• Solve accounts payable problems; answers question from vendors and branches.
• Effectively communicate with internal and external customers to provide high levels of service and adding value to all interactions.
• Coach less experienced accounting staff and help them to resolve problems.
• Responsible for train and direct junior accountants and escalates a report to accounts payable manager.
• Verify and check the requests of purchasing goods.
• Notify the responsible store with discrepancies in quantity to follow up and take corrective actions in case of any errors.
• Ensure invoices discrepancies with vendors and buying department.
• project Manager
(Golden Group Marketing - Cairo - Egypt (2001-2002)
• project supervisor
(Golden Group Marketing - Cairo - Egypt (1999-2001)